Bodoni expresses the beginning of the Industrial Revolution; its serifs are flat, think and unbracketed, while the stress is always on the mathematically vertical strokes. Bodoni believed in plenty of white space and therefore descenders are long. The M is rather narrow; in the Q the tail at first descends vertically and the R has a curled tail. The italic, like most continental modern faces, has roman serifs. Monotype Bodoni provides a clear-cut effect due to its simplicity. It reproduces well, particularly in sizes over 12pt. This font is slightly darker than Bauer Bodoni. The contrast makes Monotype Bodoni appear more condensed.

The word Text" in Goudy Text™ is short for Textura, and textura is the style of blackletter or gothic writing developed in Northern Europe in the middle ages. The use of space in blackletter is quite different from what we know about Roman letterforms. Lowercase forms in blackletter writing and typefaces must be evenly textured with black and white elements, like the texture of weaving or fabric. Capital letters can provide either an integration of the even texture (by the use of decoration in their construction) or, if they are wide and open and filled with white, they provide bright spots of visual emphasis. Goudy, despite being an American in the twentieth century, understood well the fundamental texture of medieval blackletter and the importance of both density and light. He designed Goudy Text in 1928 for Lanston Monotype after studying the type in Gutenberg's 42-line bible; still one of the best models for designers of blackletter typefaces. The lowercase of Goudy Text has impact and medieval authenticity. The standard caps have some Victorian eccentricities but are mostly well drawn. The alternate, or "Lombardic" caps are spectacular - they set beautifully with the lowercase letters, providing the proverbial shafts of light through the Gothic cathedral's stained glass windows. Use this potent font in sizes 14 point or larger, for Christmas greetings, certificates, wedding invitations, advertising, or music collateral pieces."

The Valhalica typeface grew out of a project to design a modern mobile app for the ancient strategy board game Hnefatafl, also known as 'Viking Chess'. The typeface draws its inspiration from the ancient runic alphabets used by the Norse people, known as 'futharks'. Modeling its letterforms on the aesthetics of these futhark alphabets, alongside an appreciation of clean, contemporary typography, Valhalica is a highly legible display font that lends itself to big, bold headlines and logos with a Nordic tone.

Sangor is an unique vintage condensed font. This font designed all round corners that makes it look more soft and charm. Sangor is regular and outline all-caps font that is great for short headlines and titles, but it looks great in print design, vintage mood board, branding, logotypes, titles, editorial design and modern and vintage design. Sangor Features: Single weight Punctuation & Characters Ligatures Glyphs included superscript & Symbol Currencies Multilinguals Thankyou for picking up this font, Happy creating. Regard, Grontype

Sierra Danielle is a modern sans serif font with feminine characteristic. Its charm can speak to your audience, telling your story in a way that is both beautiful and meaningful. Very suitable for headlines, titles, advertising, vintage mood board, branding, logotypes, packaging, editorial design, blog/websites, social media quotes, wedding branding, vintage designs and much more. Feature : - Alternates and Ligatures - Multilingual Language - Works on PC & Mac - Simple installations - Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even works on Microsoft Word.

Canastra Typeface is a stylish vintage font inspired by 70’s groovy vibe with a touch of modernity. It looks amazing at display sizes and is easily readable in text size. Canastra Typeface comes with access to your OpenType features, selection of 383 alternate glyphs and ligatures. Canastra Typeface is a serif font made mainly for headlines, titles, and other short texts and is well-suited for advertising, vintage mood board, branding, logotypes, packaging, titles, editorial design and modern and vintage design.

Introducing Hyldae Script, a romantic and modern calligraphy typeface with decorative characters and a dancing baseline! Hyldae Script is particularly well-suited to create the most lovely wedding designs, invitations, mood board, social-media template or for your editorial design needs. Hyldae comes with more than 315 glyphs, includes uppercase and lowercase letters, numerals, a large range of punctuation and ligatures. The OpenType features can be accessed by using OpenType savvy programs such as Adobe Illustrator, Adobe InDesign, and Adobe Photoshop.

Christmas Elegant is a modern and classic serif typeface with a unique style and modern look. this font is suitable for many projects, for modern or even retro vintage design, branding, crafting, sticker, sublimation, wedding invitation, fashion, advertising, vintage mood boards, logotype, packaging, titles, editorial design, and many more. Fall in love with its incredibly stylish and glam vibe and use it to create spectacular designs! This font is PUA encoded which means you can access all of the glyphs.

Elvian Andreani is a handwritten font with board marker style, and an authentic texture and casual look and vintage style. This font is useful in various designs such as quotes, menus, logos, branding, clothing and other designs with casual or vintage concept. Elvian Andreani also includes support for multiple languages. Feature: - Uppercase & Lowercase - Numbers - Punctuation - Multilingual Support (ÀÁÂÃÄÅÇDÐEÈÉÊËIÌÍÎÏNÑOØÒÓÔÕÖUÙÜÚÛWYÝŸỲŸÆŒßÞþ) Support in Mac and Windows OS, Easy to install We hope you like it and thank you so much for purchase :) Scratch Design

I was working at Bozell Worldwide, an advertising agency, on their yearly promotional pitch. An art director was looking for a condensed informal headline treatment to be used on one of the new ad campaigns. I took several different font designs and started to condense and scale the proportions in the hopes of finding several good solutions. They finally settled on a version of Times Roman, scaled horizontally to about 50 percent proportions. I liked the look so much that I later went back to the drawing board and refined the concept by adding slanted serifs and a varying alignment on all the letter forms giving the typeface a very casual and informal appearance. At about that time, I was reading a book by Jack Kerouac, and was so inspired by his writings on the ‘beat generation’ that I decided to name the font ‘Beatnik’. Afterwards, I added a set of true small capitals and old style figures. I'm currently working on additional weights and variations to expand this ‘hip’ new font series. Groovin' baby.

Diad was born on 2000 in order to design posters about second World War. The original idea was obtained by breaking, burning and getting wet a bunch of written copies with an old writing machine. Today, Diad is a small typographic system useful for bringing relevance to any content with a grunge look. Each and every detail passed through a strict experimentation process. Its outrageous and unconventional spirit travels from high leveled corrosion, up to a delicate visual neglect. Diad 2 and 3 work for designing words. Diad 1 is ideal for long phrases and titles. Diad dingbats includes 26 illustrations about motocross. In total, adding Diad 1,2 and 3, it has around 260 glyphs. Diad will make your design shine providing different graphic atmospheres, optimizing time and work to its users. Diad is perfect for graphic design on contexts such as death metal, drum and bass, films, war and horror video games. It could work also for logos, words, titles and short texts in covers, tags, clothes, wraps, cards, stickers, toys, bicycles, surf boards, etc.

The "Ma" in "Ma Braille" is used as a minimalist way to say "Negative Space". "Ma" in japanese arts is an "esthetical usage of emptiness". Thus this font explicits the negative space around visible braille dots in each glyph. A. Font user guide a.1. Lowercase glyphs { A..Z } In these glyphs, dots are represented as "black squares" while the negative space is displayed as 1 or 2 white filled polygons. a.2. Uppercase glyphs { a..z } In these glyphs, dots are represented as "white squares" while the negative space is displayed as 1 or 2 black filled polygons. a.3. Digits: they are just the same than a..j, but the "North US version" is also provided in ascii codes 0xE0..0xE4 (1..5) and 0xE7..0xEB (6..0). a.5. "Dashed Border": a.5.1. "Black dashed" border glyphs; { £, ¥, µ, Â, Ä, Ê, Ë, Î, Ï, Ô } a.5.2. "White dashed" border glyphs; { Ö, Õ, °, ô, ö, î, ï, û, u, õ } B. Posters Poster 1: "Font Logo" version 1, it displays "Ma Braille" text surrounded by the "black dashed border" glyphs. Poster 2: "Font Logo" version 2, it displays "MA" glyphs in big size and smaller "Braille" glyphs within "M" and within "A" as well. Poster 3: the classical pangram to test a font "The Quick Brown Fox jumps over the Lazy dog". Poster 4: Article 1 of the Human Rights: All human beings are born free and equal in dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood. Poster 5: the "Glyph set" (Border glyphs not included) with A..Z, a..z, digits and special characters.

Blackletter typefaces follow certain fixed rules, both in respect to their forms and to the orthography. Possibly, they were a reaction to the half-developed Carolingian minuscule which was soon to end in the Latin script. Narrow, ordered script was to replace the round, hesitant and shattered shapes of letters in order to simplify writing, to unify the meaning of individual letters, and to save some parchment, too. Opposed to the practice common in monasterial scriptoriums where Uncial, Irish and Carolingian inspiration flew freely and as a result, the styles of writing differed in each monastery, the blackletter type was to define one, common standard. It was to express spiritual verticality, in perfect tune with the architecture of the Gothic era. Typography became an integral part of the overall style of the period. The pointed arch and the blackletter type were the vanguard of the spectacular transformation from the Middle Ages towards the modern era, they were a celebration of a time when works of art were not signed by their makers yet. Some unfortunate souls keep linking blackletter solely with Germany and the Third Reich, while the truth is that its direct predecessor, the Gothic minuscule, evolved mostly in France. Even Hitler himself indicated blackletter type obsolete in the age of steel, iron and concrete – thus making a significant contribution to the spreading of the Latin script in Germany. Once we leave our prejudice aside, we find that the shapes of blackletter type have exceptional potential, unheard of in sans-serif letterforms. The lower case letters fit into an imaginary rectangle which is easily extended both upwards and sideways. In its scope and in the name itself, the Moyenage type family project is to celebrate the diversity of the Middle Ages. I begun realizing the urge to design my own blackletter when visiting the beer gardens of Munich and while walking through the villages of rural Austria. The letters from the notice boards of inns are scented with spring air, with the flowers of cudweed, with white sausage and weissbier. The crooked calligraphic hooks and beaks seem to imitate the hearty yodeling of local drinkers and the rustle of the giant skirts of girls who distribute the giant wreaths of beer jugs. Moyenage is, however, a modern replica of blackletter, so it contains some otherwise unacceptable Latin script elements in upper case. I chose these keeping the modern reader in mind, striving for better legibility. The font is drawn as if written with a flat pen or brush, and with the ambition to, perhaps, serve as a calligraphic model. In medium width, the face is surprisingly well legible; it is perfect for menus as well as posters and CD covers for some of the heavier kinds of music. It has five types of numerals and also a set of Cyrillic script, symbolising the lovelorn union of Germans and Russians in the 20th century. Thus, it is well suited for the setting of bilingual texts of the German classic literature, which, according to the ancient rules, must not be set in Latin script.

This is the kind of font which is up to trouble. Not trouble in a bad way, but trouble like when you are in no way prepared what is going to happen. The font is handmade and playful - and to help that playfullness come to live, the 5 different versions of each letter helps! Watch your words change while you write with Budskab! And, by the way..."budskab" is message in danish...just thought you should know!

Neonoir is an homage to neon lettering craftsmanship of the mid 20th century. The beautiful futuristic grace of wall-sized bent-glass hand-writing is distilled into a three-weight connected script that’s on the button for headlines, logo­type and branding designs. Its Slim and Bold weights are formal monoline scripts, while the medium weight mimics the rough edges of ink on paper. Neonoir is available as an Open Type font that features alternate endings and lots of ligatures.

The name “Bicyclette” was chosen because this typeface is all about balance and elegance. The idea was to create a highly contrasted sans-serif family carefully balanced between gentle curves and sharp angles, with large capitals opposing uncommonly short lower case, through six distinctive weights. The letters are wide, and the capitals pop up in headlines while the lower case leaves a lot of white space between the text lines because of its small x-height. The edges are rounded (but not so much for the family to be called rounded), just enough to make the text feel slightly softer, gentler, while retaining some of that technical sans sharpness. The Bicyclette character set supports Western and Central European languages, and includes an extended set of monetary symbols. Each weight includes small caps, ligatures, proportional lining and oldstyle numbers, tabular figures, fractions and scientific superior/inferior figures.

ALS Direct is an open and dynamic typeface with clear-cut letterforms that make it instantly readable. It lends text a neutral, yet agreeable and modern feel. Direct has nine font styles convenient for the purposes of navigation signage. Regular-style letterforms are rather wide, because direction signs are likely to appear before readers at an angle, so the type needs to withstand perspective distortions. And as signs and boards may vary in size, Direct was developed to include several width variations. Condensed fonts can be used where horizontal space is limited, allowing you to keep proper height and readability of the characters. A signage typeface must be easily readable from some distance away and have simple letterfoms with clear-cut features to quickly identify characters. Designing a type for a potentially wide range of purposes calls for a universal approach. If not destined to be used for navigation in a particular building, it shouldn’t incorporate any peculiar elements to agree with certain design or architecture. All of the above determined our choice of a sans serif with large apertures and definite features allowing readers to instantly recognize letters. Descenders are made compact not to interfere with the line below. And the low contrast between thick and thin strokes renders all elements equally perceptible. The x-height is significant, close to the cap height, which inhances readability of the lowercase type. There are two reasons why directions must not be set in all caps. Firstly, lowercase letters are more diverse and include ascenders and descenders identifying some of the letters in the line. And secondly, having learned to read, people recognize word shapes rather than individual letters, which makes lowercase text more readable. With Direct being a signage typeface, first to be developed were its width variations, and different weight styles and italics were added later. Another thing to be kept in mind was that signs often use dark background colors, and black type on a white background appears smaller than white type on a black background. Direct is the first Cyrillic typeface created for navigation purposes. Before that, designers could use the Cyrillic version of Frutiger (Freeset) developed by Adrian Frutiger for the Paris Charles de Gaulle International Airport, and a number of other, mostly body copy, neutral sans serif types. However, signs and boards were dominated by Arial, which Direct would be glad to replace offering elegance and lucidity of form instead of type bluntess. Direct was designed as a signage typeface, but its neutral style and clear-cut letterforms suggest various other ways of application.

Around 1931, the Los Angeles Times (in partnership with the Richfield Oil Company) installed on its building a moving message board similar to the one at the New York Times in New York City which they dubbed an “electric newspaper”. The style of characters used on this electronic sign were the basis for the namesake font Electric Newspaper JNL, which is available in both regular and oblique versions. A blank space to place between words is available on both the solid bar and broken bar keystrokes.

Despite what some might say, you can’t just always go for that most ubiquitous font in the world, can you? Avion font family channels those cool modernist vibes yet brings something new to the table. With a slightly more rectangular approach and some clever detailing, Avion has a distinct look of its own, yet provokes a calming familiarity of neutrality and objectiveness. As goes without saying, it’s also equipped with a sensible amount of features that make it a true, versatile workhorse. Get on board.

Meet Tilson, a versatile workhorse family for both texts and headlines based on a geometric and straight-lined design. It will give your apps, websites, logos, posters and so much more a techy and masculine look and feel. However, some friendly rounded details, such as the i-dot, add a rather pleasant personality to this family. With more than 200 languages covered, many opentype features on board, obliques, and weights ranging from Thin to Black, Tilson is a truly versatile companion for your next design project.

Tendencies – Graffiti Font This font describes culture, hip-hop, gravity, style, spray, road, travel, is easy to use and will bring good harmony when the letters are connected with alternate styles and paired with each other Tendencies has more than 489 Glyphs FEATURES - Ligatures - Stylistic Alternates - Uppercase - Lowercase - Numbering and Punctuations - Multilingual Support - Works on PC or Mac - Simple Installation USE Tendencies works great in any branding, board, logos, apparel, produk pagaking, magazines, label, films, stationary, poster, etc. and any projects that need street art taste.

Say hi to “Alota” retro typeface. Inspired by 70’s design styles, a good decade where we saw many calm colors with groovy, bold, 3D and round shape. This font is very easy to use with hundreds of stylistic alternate (ss01-ss12) & powered with opentype feature. The font really bring a good statement for your logo design and can be the image of a design. Alota is very unique and easy to apply to any media; t-shirts, posters, sign boards, and social media needs.

Tilp Barde is a striking, moderately dynamic design suitable for many different typographic tasks. Its individual ductus is inspired by handwriting, however without calligraphic embellishment. There are no serifs but tiny endings which lead to think of wood-carving.

A display fontface for titles inspired on Latin America, Ethnic, Native, Tribal, Mysthical, Handmade, Aboriginal, Pre-Hispanic, Pre-Columbian, Textured. By mid-1997 I was developed the early type edition was called «Muisca Sans» as my work for the degree in Graphic Design (Universidad Nacional de Colombia), based on the concept of pre-Columbian figures characteristics within some of the very few visual elements recovered from the Muisca culture, ancient pre-Columbian tribe disappeared before the arrival of the Spaniards in what is now central Colombia. In fact, the name of the capital Bogotá (the capital of Colombia) goes back to Bacatá as primary or village downtown of what was once the imperial capital of tribe Muisca. Although this unfinished early typographic project has not yet been published, Tequendama is the evolution of the first one. Tequendama reminds the myth of Muisca culture and religion of this tribe. The god Bochica, a wise old man with a white beard heard the cries of his tribe suffered against flooding of their land losing harvests before the divine punishment resulted by the offended god Chibchacun. However Bochica appeared wearing a white robe sitting on a huge rainbow and he broken the mountain towards the southwest wise old man with a golden staff broke the mountain to drain the flooded savanna. This emblematic and iconic place would later be called as «Salto de Tequendama». Tequendama name also been adopted to a nearby province to Bogotá.

The cover of a 1950s-era catalog for the Freedman Novelty Company (of San Francisco California) had the word "Novelty" hand-lettered in an unusually angular type style against various geometric shapes somewhat resembling balloons. While the lettering was quirky enough to warrant re-drawing as a digital font, the shapes would have presented a visual nightmare in design and spacing, so simple black rectangles were substituted and the letters appear in white. Since novelty lettering of this type would never become "standard" in use, its function became the font's name, Limited Appeal JNL. There is just a simple A-Z and 1-0 character set along with basic punctuation.

It’s a colorful world. Don’t limit yourself to black and white. The Trade Gothic® Display designs take advantage of color to create lively and compelling statements, making the designs ideal for advertising, branding, poster and publication projects. Based on the powerful Trade Gothic Condensed Heavy typeface, Monotype Studio designer Lynne Yun, created the fonts necessary to set both “beveled” and “embossed” characters in any color. Trade Gothic Display 1 (embossed) generates striking highlighted type, while Trade Gothic Display 2 (bevel) produces powerful shadow and outline effects. The designs are natural additions to the Trade Gothic Next family, and stand on their own as formidable display typefaces.

Hi...Thank for your visit :) White Love a handwritten fun font. It features ligatures characters that will take your projects to the next level! This font is PUA code which means you can easily access all the glyphs that are full of natural! It also features many special features including glyphs. font designs that are made for various vector designs, printing such as digital wedding blogs, online shops, social media, while printing can be used in the field of product clothing, accessories, bags, pins, logos, business cards, watermarks and many others ... so it can make your product look natural and attractive, and also Multilingual support!!! Happy design ...

The island of Fuerteventura is more known for its white sand beaches and windsurf-friendly constant winds than for its typographic marvels. Still, it's on the walls of a ballroom next to its white-sand beaches that Debora Manetti found the hand-painted letterforms that she took as inspiration for her typeface Sala de Fiestas. The resulting font was a condensed sans serif full of curious details and a jumpy latino vibe that many years after still keeps its freshness and vernacular charme. Francesco Canovaro took the original typeface as a starting point for a grand tour into sign-painter aesthetics, developing a reboot of the original into a new type family: Salad. While being faithful to the original proportions and feeling, Salad provides extreme versatility through its five-weights range, its extended charset and its set of Open Type features including stylistic sets, alternates, positional numerals, small capitals and case sensitive forms. While the roman family with its italic counterpart provide a good workhorse tool for informal branding, packaging and editorial projects, the interlocking and the inline weights add additional possibilities for display purposes. This is enriched by the inclusion in the typeface of a set hand-drawn decorative dingbats that further complement the sign painting vibe of the family. All Zetafonts expertise in handmade lettering, typographic design and water sports has been put to test to assure Salad is the best typographical alternative to a a trip to Canary Islands!

Chilada is an outrageous display family by designer Patricia Lillie for Image Club. Across four versions, the decorate treatment inside Chilada's letters becomes more intense. Chilada characters exude an energy of their own. Their design could be described as a cross between Bank Gothic and Neuland, with a spoonful of funk mixed in. Big and chunky, Chilada's forms are made up of straight lines only. There are no curved elements. The resulting design is angular and cuts a good figure on the page. Of the Chilada family's four members, the basic font is named Chilada Uno. Uno is Spanish for one!" The forms of Chilada Uno's letter are solid black-or whatever color you choose to set them in! Chilada Dos, Tres, and Quatro each offer their own decorative treatments: Chilada Dos's letters sport a zigzag inline, Chilada Tres is decorated or an ornamented leaving leaves more black from the letters than white, while Chilada Quatro's level of decoration is just crazy. Its letters are made up more more from white space than from black marks. Chilada Quatro is almost an outline font!"

Moneymachine is a sans and serif combined display typeface. Inspired by the art of money printing, the typography used for certificate production and classic letterforms, Moneymachine uses a traditional and perfected serif font and blends it together with a modern and clean sans-serif. The result is an original and confident work, which fits perfectly as a logotype or headline in any context that requires that extra touch of coolness. The Moneymachine family consists of six fonts: The Regular that combines sans and serif. Inverted for a white-on-black version. The Serif and Sans for more basic writing. White and Black for a lettering with a banner. The font is built with advanced OpenType functionality and has a guaranteed top-notch quality, containing stylistic and contextual alternates, ligatures and more features; all to give you full control and customizability. It has extensive lingual support, covering all Latin-based languages, from North Europe to South Africa, from America to South-East Asia. It contains all characters and symbols you'll ever need, including all punctuation and numbers.

Asther is a beautiful and inspiring set of modern typography glyphs based on a minimal and simplistic approach to elegance. The inspiration came from the fashion magazines. Its thick-thin, serif strokes express the modernity of the fashion industry. This typeface includes special uppercase letters and access to your OpenType features, alternate glyphs and more than 60 ligatures. Asther typeface is a serif typeface made mainly for headlines, titles, and other short texts and is well-suited for advertising, vintage mood board, branding, logotypes, packaging, titles, editorial design and modern and vintage design.

Avimode is bold, sharp, and futuristic. An original CubicType design with a design inspired by the holes and tracks on printed circuit boards. Text set in Avimode fills almost all the space available to it, and has small details. CubicType therefore recommends using this type at large sizes and with processes that are faithful to its fine details. It would look great cut 2 metres high on the side of your galactic spaceship. Please be aware that some of the lettershapes have sharp pointy corners: HANDLE WITH CARE!

Get ready to channel your inner (cute) fear with KONSIDER—spooky yet playful fonts. It was inspired by the vintage Halloween visual campaign, with a touch of happiness and cheerful vibes. To amplify the font itself so it can be a "no-doubt" choice for your branding campaign. Packed up with Ligatures and Stylistic Alternates to double up the joy of your visual statement. Perfectly fit for logo, branding, mood board, campaign, events, poster, game, esport, fashion, snack, packaging, streaming overlay design, graphic design, toys, and many more.

At first glance, Handbills and Posters JNL bears a strong resemblance to Classroom JNL. True, they both share the visual qualities that are based on Franklin Bold Condensed, but this is where the similarity ends. Handbills and Posters JNL is a refined re-draw of the classic design, based largely on vintage typographic examples. There are also some character variances. Classroom JNL is a rougher alphabet with varying curves and lines, and resembles such letters traced and cut out of construction paper for a bulletin board display at school.

Roman-style stencil fonts have been around for much longer than most people realize - from the interlocking brass stencils of the 1880s to the laser-cut plastic stencils of today. A 1 inch Roman lettering guide [die-cut from oil board with spacing holes for correct alignment] made by the now-defunct Zipatone Corporation in the 1970s was a clone of an existing design of another company; but with variations in certain character shapes. This then became the working model for Classroom Stencil JNL, which is available in both regular and oblique versions.

Tangelo is a fun, casual display script that could be more accurately termed a unicase – it borrows characters liberally from the lower case, but scales them up to cap-size. Tangelo is ideal for kid-friendly products like candy packaging, game boards or apps, and clothing labels. It includes 115 alternates and swash characters for a convincingly hand-lettered look. See what’s included! http://bit.ly/2lW33tt These fonts have been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/

MagMixer, a display typeface, was designed in 2005 for ParaType by Dmitry Kirsanov. During work on Magistral the designer had an idea of creating a more decorative face based on Magistral shapes but reflecting an industrial and mechanichal approach. Each glyph has maximal contrast between strokes and horizontal shift in shape. The result is some strange and enigmatic but legible letterforms with active inner rhythm. Its letters are reminiscent of building construction, chess board, and many other things that corresponding to author's task. For use in advertising and display typography.