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  1. Golger Sans by Maulana Creative, $16.00
    Golger Sans is a Classic Contemporary Sans serif. With bold weight stroke and fun character with a bit of ligatures. To give you an extra creative work. Golger Sans font support multilingual more than 100+ language. This font is good for logo design, Social media, Movie Titles, Books Titles, a short text even a long text letter and good for your secondary text font with script. Make a stunning work with Golger Sans font. Cheers, Maulana Creative
  2. Genora Sans by Pixesia Studio, $19.00
    Introducing Genora Sans - Geometric Sans Serif Genora Sans is a clean and geometric sans serif font. Genora Sans comes in a modern style featuring 9 weights and 18 styles from Thin to Black, making it easy to adapt to your design. The typeface is ideal for corporate identities, branding, publishing, websites, titles, books, magazines, business cards, logos, product labels, packaging, or any kind of advertising purpose and use on UI/UX design. Hope you Like it. Thanks.
  3. Comic Sans by Microsoft Corporation, $49.00
    The Comic Sans® typeface, one of Microsoft's most popular designs, has received a makeover courtesy of Monotype Imaging. The company has introduced the four-font Comic Sans Pro family of typefaces. Featuring elements such as speech bubbles and cartoon dingbats, Comic Sans Pro extends the versatility of the original Comic Sans, designed by Vincent Connare for Microsoft in 1994. Hats off to Monotype Imaging for enlivening Comic Sans and getting it back to its roots as a comic book lettering face. Now everyone can write with more panache - and look even more like a pro using swashes, small caps and other typographic embellishments," said Connare. "Every day, millions of people rely on Comic Sans for countless applications ranging from scrapbooking to school projects," said Allan Haley, director of words and letters at Monotype Imaging. "Comic Sans is also a favorite in professional environments, used in medical information, instructions, ambulance signage, college exams, corporate mission statements and executive reprimands - even public letters from sports team owners to their fans. Breaking up with your spouse? Why not write a letter in Comic Sans Pro, embellished with a typographic whack!, pow! or bam! Comic Sans is everywhere, and now it's even better." The Comic Sans Pro family includes regular and bold fonts, in addition to two new italic and bold italic fonts drawn by Monotype Imaging's Terrance Weinzierl. "Our aim is to put the 'fun' back in 'functional.' We can't wait to see Comic Sans Pro used in everything from second wedding announcements to warning labels," said Weinzierl. "Long live Comic Sans!" Comic Sans Pro contains a versatile range of typographic features including swashes, small caps, ornaments, old style figures and stylistic alternates - all supported by the OpenType® font format. OpenType-savvy applications, such as Adobe® Creative Suite®, QuarkXPress® or Mellel™ software are required to access these features. Comic Sans Pro can also be used in new versions of Microsoft® Office including Microsoft Word 2010 and Microsoft Publisher 2010. In addition, Comic Sans Pro includes a set of ornaments and symbols, including speech bubbles, onomatopoeia and dingbats, pre-sized to work well as bullets."
  4. CTM Sans by Gspr one, $-
    CTM Sans is a typeface of the grotesk category, it is designed based on a previous Herokid typeface, but with greater freedom to creative tastes and at the same time with more rebellion and errors (quite a few, but well-intentioned) than its predecessor. This makes Bellavista a somewhat messy clone, for the grotesk style. This font does not seek to be a correct typography, but rather fun and useful for the designer. I hope you like it
  5. Bake Sans by S6 Foundry, $15.00
    Bake Sans is a captivating contemporary typeface that exudes style and personality. Crafted with modern and distinctive shapes and curves, this font offers the perfect visual consistency for your branding and communication projects. Elevate your designs with Bake Sans and make a lasting impression. Ideal for logos, websites, and marketing materials.
  6. Tooting Sans by HamburgerFonts, $39.95
    Tooting Sans is a well-crafted, contemporary humanist sans. Designed for the needs of editorial, advertising and signage, Tooting Sans is not only suitable for setting large amounts of text at small sizes, it also has a presence and robustness for powerful headlines. Tooting Sans has slightly condensed letters with clean lines, open forms and predominantly straight terminals, although some vertical strokes have angled terminals for variation. This helps to keep the flow of the copy alive whilst being economical with space and legible in both text and headline usage. Released as an OpenType font, Tooting Sans expands upon the standard sans serif character set to include Greek and Cyrillic glyphs, small caps, oldstyle figures, proportional figures, ligatures and improved support for Latin-based languages.
  7. Lust Sans by Positype, $39.00
    Lust Sans is the penultimate exploration of producing a high-contrast sans wholly influenced by its bracketed ancestor. The aspect of this endeavor I enjoyed the most was finding sneaky ways to infuse warmth and whimsy into the letterforms when you least expect it. The result, however, is subtle and uniquely balances against Lust and Lust Didone without becoming cold and overbearing. To accomplish this, Lust Sans has 6 weights. What I found during development was, based on any setting where Lust or Lust Didone were in the same layout, the amount of contrast shown with Lust Sans needed to be adjusted. Expanding the weight offering, produces opportunities for Lust Sans to modulate the rhythm of the layout comfortably while keeping contrast—this is even more obvious with the Italics. I love those. You will too. If you don’t, you do not have a soul. Not sorry. The Lust Collection is the culmination of 5 years of exploration and development, and I am very excited to share it with everyone. When the original Lust was first conceived in 2010 and released a year and half later, I had planned for a Script and a Sans to accompany it. The Script was released about a year later, but I paused the Sans. The primary reason was the amount of feedback and requests I was receiving for alternate versions, expansions, and ‘hey, have you considered making?’ and so on. I listen to my customers and what they are needing… and besides, I was stalling with the Sans. Like Optima and other earlier high-contrast sans, they are difficult to deliver responsibly without suffering from ill-conceived excess or timidity. The new Lust Collection aggregates all of that past customer feedback and distills it into 6 separate families, each adhering to the original Lust precept of exercises in indulgence and each based in large part on the original 2010 exemplars produced for Lust. I just hate that it took so long to deliver, but better right, than rushed, I imagine.
  8. Brisko Sans by Tour De Force, $30.00
    Brisko Sans is a simple sans serif font family that comes in 5 weights with matching italics. It is suitable for longer texts, while all weights are good for any other typographic use. The whole font family contains characterful elements to distinguish it from the old standards. Brisko Sans is a fully applicable, legible and discrete font family with unique attributes. It is a good recommendation for different kinds of web and print projects.
  9. Ravensara Sans by NaumType, $19.00
    Ravensara Sans — fashionable, high-contrast humanist sans. Ravensara family was born from the idea of taking the concept of Didone to weight extremes. Ravensara Sans is available in 7 weights, including Thin, Light, Regular, Medium, SemiBold, Bold and Black. Depending on weight, Ravensara Sans, like the other members of this font family, show quite different behavior. Heavy weights function above all as display fonts and work particularly great in all-caps. Medium weights of Ravensara Sans represent humanist grotesque, descended from the pages of fashion magazines. Thin weight perfectly complements the others if you need an especially wide choice of weights. Also, all the weights work great in all-caps. Ravensara Sans is a part of the Ravensara superfamily, united by the same anatomy, which currently also includes Ravensara Serif and Ravensara Stencil. If you need to achieve classic Haute Couture look — Ravensara Sans is a great choice. It’s a perfect choice for fashion logos, headlines, short texts, magazines, due to its simplicity looks great in oversize typography, branding, identity, website design, album art, covers, posters, advertising, etc. Ravensara Sans extends multilingual support to Basic Latin, Western European, Euro, Catalan, Baltic, Turkish, Central European, Pan African Latin and Afrikaans.
  10. Tactic Sans by Miller Type Foundry, $35.00
    Tactic Sans was created to be as versatile as a special forces operator. Seven weights times three widths, all with italics, means that Tactic Sans has forty-two options to make every design accomplish its mission. From military to sports, posters to email blasts, Tactic Sans works for almost any project. Tactic Sans supports extended Latin alphabets as well as Cyrillic alphabets. Opentype accessories include: Alternate Characters, Tabular Lining Figures, Ligatures (including symbol ligatures), Numerators (including $¢£€¥ƒ#%) Denominators Superscript & Subscript, Fractions and more!
  11. Audio Sans by AcidType, $25.00
    Audio Sans is a loud geometric sans-serif font family, set in six weights, inspired by vintage album covers.
  12. Agent Sans by Positype, $29.00
    Agent Sans is an intentional departure. It ignores the cold, unemotional flavor of geometric typefaces and current trends, and instead opts for warmth, personality, movement. In order to stand out, Agent Sans is filled with everything it can—small caps, 6 numeral sets, fractions, super- and subscripts, case-sensitive glyphs, dingbats, expanded language support, and true italics drawn to complement the uprights… not just to skew alongside them. Agent Sans is economical while maintaining its distinctive, expressive look. Perfect for branding for print and screen, and digital usage, the flexible weights available allow for pinpoint selection at whatever size. Simply put, Agent Sans is meant to be used, and used how you see fit.
  13. Andulka Sans by Storm Type Foundry, $55.00
    Andulka was drawn in 2004 for the purposes of publication and visual identity. Her peaceful expression also excels in poetry and fiction. It reads so smoothly that you won’t even know that its width proportion is actually narrowed, so it’s very suitable for magazines, newspapers and thickest volumes of scientific literature. Her serif counterpart is Andulka. The entire Andulka system can easily build a typography of the entire publishing house.
  14. Riona Sans by Melvastype, $25.00
    Riona Sans is a sans serif type family of 16 fonts, including true italics. It can handle every challenge you throw at it. Use it on websites, print, applications, games, logos, packaging, as a brand font: You name it. It looks good at large sizes and remains legible at small sizes. Rely on Riona Sans to convey a mood and make an impact, whether you want to be elegant and subtle, strong and dynamic, friendly or powerful.
  15. Equal Sans by Mans Greback, $59.00
  16. Abaliss Sans by S6 Foundry, $20.00
    Abaliss Sans is a contemporary typeface with strong stylistic geometric contrasts representing the shifting contemporary aesthetics. Its distinctive stance and wide-open counters allow the right visual consistency for branding and communications projects.
  17. Noad Sans by Groteskly Yours, $60.00
    Noad Sans is an experimental sans serif typeface with a strong character and some very unique visual features. At the core of Noad Sans is a sturdy sans serif with closed apertures and fairly simple letterforms. The defining feature of Noad Sans, however, is its visualised nodes: all control points of Bézier curves in each of the fonts in the family are intentionally visualised. The effect of this feature is largely defined by the usage: in titles and larger bodies of text, the visualised nodes stand out and create a rhythmic pattern of their own. In smaller sizes, the sans serif base of the font becomes more prominent and the nodes create a visual fuzz. Noad Sans comes in 6 styles and as a Variable Font with two axes–Optical Size and Slant. The size of each node can be changed from the smallest (Mini and Mini Italic) to the largest (Extra and Extra Italic). Variable Font technology allows you to fine tune the size of the nodes and the slant angle, so that your version of Noad Sans can be truly unique. Noad Sans has a large character set of 570+ glyphs, covering the vast majority of Latin based languages. In addition to that there are dozens of special characters, punctuation, numbers, and symbols. Noad Sans is equipped with a number of useful OpenType features, such as Case-Sensitive Punctuation, Stylistic Alternates, Ligatures, Fractions and many more. Noad Sans began as an experimental project, and during its development the spirit of experimentation was at the heart of the project. Thanks to the unique nature of the typeface, it can feel at home in a variety of settings: from web development, graphic and product design to more novel uses like 3D and NFTs. Noad Sans type family includes 6 static fonts (Mini, Mini Italic, Regular, Regular Italic, Extra and Extra Italic) and one variable font. Each style can be purchased separately. There is a free trial version of Noad Sans that can be downloaded free of charge on MyFonts. For more information on the typeface, feel free to download Noad Sans PDF Specimen.
  18. Fair Sans by District, $15.00
    Fair Sans is a distinctive sans-serif with much of its calligraphic structure left intact. Its casual construction and unconventional letterforms create a unicase family that’s relaxed and lively at the same time. Includes four weights and two widths, ligatures, and extras.
  19. Relato Sans by Emtype Foundry, $69.00
    Relato Sans is the other face of Relato Serif (a typeface with much idiosyncrasy) nevertheless, the sans version of this typeface is more austere and aseptic. A humanistic type, with a contemporary cut, created for general use in texts and holders and with a great variety of weights, which allow enough flexibility for projects of great magnitude. Although leading with an independent family it maintains many of the characteristics of its homologous such as proportions, the “x” height, the construction based on air lines of the italic, ornaments and so on. These details show coherence with the serif version, and at the same time reinforce its personality. Being a multifunctional type, the “kerning” has been worked to function in small sizes as well as in larger ones such as holders. The contrast between weights, was optimized to be used in pairs (Light with Semibold, Regular with Bold and Medium with Black). Relato Sans is presented in 6 different weights, in Roman, Italic, Small Caps and Small Caps Italic with three different styles of numerals, Old style figures, Lining figures and Small Caps figures.
  20. Borba Sans by Edyta Demurat, $20.00
    Borba Sans is based on Borba . It is really readable sans serif typeface which may be used whenever you need a stylish and modern typography.
  21. Sandwich sans by 4RM Font, $12.00
    Is a unique font, Sanwich sans is made with a messy character arrangement and an expanded width to get a silly and playful impression, suitable for use in casual themed graphic designs.
  22. Pradock Sans by Genesislab, $100.00
    Pradock The newest geometric Sans-Serif font for a family is easy to use almost anywhere on your website, be it in the header or as smaller text with the Variable concept. A font with a bold aesthetic that is energetic and youthful, this is an excellent choice for the millennial demographic - which is why it is so well suited to use by digital and creative agencies. - 18 Font +1 Variable Fonts Family, Opentype Feature - Free updates and added features - Multilingual support for various languages including: French, Spanish, Swedish, German, Italian, Portuguese, Dutch, and more ... Software support (Adobe, MS Word, Pages, etc.). if you want to take advantage of additional OpenType features and style alternatives, use OpenType-savvy software (such as Adobe applications etc.).
  23. Quixotic Sans by Roland Hüse Design, $25.00
    Modern sans-serif font with an edge. Clean lines and sharp angles offer a contemporary feel while its generous x-height ensures clarity and readability. Quixotic Sans is perfect for headlines and logos, this font adds a professional and stylish touch to any project.
  24. Savior Sans by Sudtipos, $39.00
    Savior Sans is the third collaboration between Sudtipos and Vástago, this is a 9 weight typeface in 3 different widths, condensed, regular and expanded. Its simple design with open shapes offers a different texture that works in different uses, such as web design, packaging or branding. Savior Sans offers a contemporary look at traditional sans fonts, maintaining the identity in each of its weights. In its variable version, it allows multiple options when designing, adapting to different composition solutions. We hope you enjoy it and get the most out of it.
  25. Anguita Sans by Latinotype, $29.00
    Anguita Sans is a condensed sans serif font family of 8 weights with matching italics- 16 styles in all. The font is characterized by rounded terminals, a large x-height and a condensed structure, which allows you to create a good vertical rhythm. Anguita Sans is a stylish and versatile typeface perfectly suitable for a wide range of applications- especially titles and short lines of text, in both print and digital media.
  26. Biondi Sans by Typodermic, $11.95
    Introducing Biondi Sans, a typeface that evokes the elegance and sophistication of early twentieth-century engraved nameplates. Inspired by Morris Fuller Benton’s iconic Copperplate, Biondi Sans boasts clean, geometric letterforms that exude the charm and character of old American architectural lettering. Crafted with meticulous attention to detail, Biondi Sans features small caps and six weight options, including italics, allowing you to create captivating and impactful designs. Whether you’re designing a high-end magazine or a corporate logo, Biondi Sans is the perfect choice for those seeking a classic yet contemporary typeface. Choose Biondi Sans for its timeless appeal and versatility, and elevate your designs with the utmost sophistication and style. Experience the power of Biondi Sans today and see the difference it can make in your designs! Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Māori, Moldovan, Montenegrin, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xhosa, Yapese, Zapotec Zulu and Zuni.
  27. Vertical Sans by S6 Foundry, $12.00
    Vertical Sans is an extremely condensed sans set in 3 weights offering a balanced, stylish font perfect for branding and communications projects.
  28. Bodrum Sans by Bülent Yüksel, $19.00
    You can download usiful link: Bodrum Sans PDF Type Specimen Bodrum Sans is a sans serif type family. Designed by Bülent Yüksel in 2018/19. The font, influenced by style serifs, popular in the 1920s and 30s, is based on optically corrected geometric forms for better readability. Bodrum Sans is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Bodrum Sans a harmonious and sensible appearance for both texts and headlines. Bodrum Sans provides advanced typographical support for Latin-based languages. An extended character set, supporting Central, Western and Eastern European languages, rounds up the family. The designation “Bodrum Sans 14 Regular” forms the central point. "Bodrum Sans" is available in 10 weights (Hair, Thin, Extra-Light, Light, Regular, Meduim, Bold, Extra-Bold, Heavy and Black) and 10 matching italics. The family contains a set of 650+ characters. Case-Sensitive Forms, Classes and Features, Small Caps from Letter Cases, Fractions, Superior, Inferior, Denominator, Numerator, Old Style Figures just one touch easy in all graphic programs. Bodrum Sans is the perfect font for web use.
  29. Bergen Sans by Mindburger Studio, $40.00
    Bergen Sans is a contemporary sans serif font family of 6 fonts. Carrying clean and stylized Scandinavian geometry, partnered with explosive post Bauhaus type aesthetics, Bergen Sans is perfect companion in any designer's 'survival' kit. While being a small font family it has unlimited capabilities and plenty of Open Type features for highly professional use. Bergen Sans also includes Extended Latin, Cyrillic (including Bulgarian alternates) and Greek language support.
  30. Sans Beam by Stawix, $35.00
    After releasing Amsi in 2015, this year Sans Beam is now ready to launch with the design that support many different usability from Headline to Body text, and specifically designed to be compatible with other font families of Stawix Foundry. This typeface has been designed under the simple idea of ‘Choose. Play. Repeat.’ on the limited space of typographic layout, in which most of the time faces the problem of choosing appropriate font weight that would serve the right intention. This typeface is designed to erase those problems, preventing impossibility in designer’s layout in both Body Text and Headline, which comes in 15 different weights.
  31. Alacrity Sans by Asenbayu, $10.00
    Alacrity Sans Fonts are modern multipurpose family fonts with sophisticated geometric shapes. You can use them in modern sophisticated design. These fonts are perfect for your various projects such: logo and brand identity, journal, business cards, web, stationary, display, sport product, technology and more. Alacrity Sans fonts feature opentype, kerning, and alternates packed in 10 fonts. Alacrity Sans fonts include uppercase letters, lowercase letters, numeral, punctuation and multilingual support.
  32. Commuters Sans by Dharma Type, $19.99
    Commuters Sans is a daily type. Classic but Modern. Very simple geometry and wide type with warm clearness. Useful for both body-text and titling by their minimal glyph shapes and slightly wide and eye-catching proportion. Consists of eight weights and their matching italics. Supporting almost all latin languages. All-caps text for one line or a few is as wonderful as normal mixed-case typesetting.
  33. Satero Sans by Linotype, $29.99
    Satero was designed by Prof. Werner Schneider in 2007. Never before have we had so much written material to consume; this is the age of mass-communication. Unfortunately, the decision of which typeface to use is too often made lightly. The typeface is one of the most elementary means of language, and it can play a major role in a text's legibility and the amount of time the reader needs for it. The Satero Type System offers a high degree of legibility due to its dynamic and forms. The individual characters have been based on classical concepts. They are clearly made, and leave all unnecessary elements behind. The type works to create an environment of extreme legibility. Essential parts of the a, c, e, s, and r are to be found at the x-height line, which is the most important area of a line of text in determining legibility. The Satero Type System includes two members whose basic forms are the same. The Sans Serif members are more horizontally differentiated than common grotesques, which aides their legibility. The Serif design employs asymmetrical serifs, avoiding elephant feet" altogether. Their dynamic is progressive. The condensed nature of the seriffed counterparts is optimal for newspaper and magazine applications, where space is at a premium and paper must be saved. All fonts in the Satero Type System include a number of alternate glyphs, as well as ligatures and proportional lining figures; all weights except the Heavy and Heavy Italic fonts are also equipped with small caps, small cap figures, and oldstyle figures as OpenType features. "
  34. Simpliciter Sans by Cercurius, $19.95
    Simpliciter Sans is a typeface based on the lettering used in the 20th century on technical drawings, either written by free hand or using templates. The lettering was made with a round pen, therefore all lines got rounded ends. All lines had the same thickness in uppercase, lowercase and small caps. The upright style was used on construction drawings and the italic style on machine drawings. The backslant style was used on maps for names of water bodies — seas, lakes, rivers etc. — and for water depth. Simpliciter Sans is primarily intended for texts on drawings, diagrams, charts and maps, but it can also be used for signs and labels. It also works surprisingly well as a body type in smaller sizes.
  35. Isidora Sans by Latinotype, $26.00
    Isidora Sans is a new version of the bestselling font Isidora (released a year ago). The absence of terminals gives this new typeface a cleaner and more geometric look, keeping the essence and structure of the classic sans fonts of the early 20th Century yet with a fresh, clean and contemporary appearance. Isidora Sans consists of two subfamilies of 7 weights, ranging from Thin to Black, with matching italics, giving a total of 28 fonts. Isidora Sans is the perfect font for publishing, titles, books, magazines and corporate design. Its Alt version is ideal for logotypes, branding, packaging, and use on web and Tv. The family contains a set of 416 characters supporting 207 different languages.
  36. Carino Sans by Kaligra.co, $29.00
    Carino is a stunning classy modern bold all-caps sans serif that comes in three beautiful weights to complement every project you're working on. Use to create beautiful headings, gorgeous invitations, stunning logos, and so much more!! Perfect for displays, headers, invitations, save the dates, weddings, and so much more, Carino will become a playful staple in your font library! HOW TO ACCESS ALTERNATE CHARACTERS Open glyphs panel: In Adobe Photoshop go to Window - glyphs In Adobe Illustrator go to Type - glyphs
  37. Ghaith Sans by GHEEN Studio, $25.00
    Ghaith Font is Arabic and Latin and the sub-languages from them are inspired by the Naskh script with a semi-rigid base characterized by many variable and compound characters, as well as high flexibility. Ghaith Font is considered a typographical font for the clarity of its typefaces in all types and sizes of printing. It is also used for broad headings, logos, and various fields.
  38. Kayla Sans by ActiveSphere, $30.00
    Kayla Sans is a sans-serif display font and works best in display applications, such as headline, magazine, posters, product branding, corporate branding, signage, logos and titles. Each style has a full upper and lower-case, accents, punctuation and a selection of monetary symbols.
  39. John Sans by Storm Type Foundry, $49.00
    The idea of a brand-new grotesk is certainly rather foolish – there are already lots of these typefaces in the world and, quite simply, nothing is more beautiful than the original Gill. The sans-serif chapter of typography is now closed by hundreds of technically perfect imitations of Syntax and Frutiger, which are, however, for the most part based on the cool din-aesthetics. The only chance, when looking for inspiration, is to go very far... A grotesk does not afford such a variety as a serif typeface, it is dull and can soon tire the eye. This is why books are not set in sans serif faces. A grotesk is, however, always welcome for expressing different degrees of emphasis, for headings, marginal notes, captions, registers, in short for any service accompaniment of a book, including its titlings. We also often come across a text in which we want to distinguish the individual speaking or writing persons by the use of different typefaces. The condition is that such grotesk should blend in perfectly with the proportions, colour and above all with the expression of the basic, serif typeface. In the area of non-fiction typography, what we appreciate in sans-serif typefaces is that they are clamorous in inscriptions and economic in the setting. John Sans is to be a modest servant and at the same time an original loudspeaker; it wishes to inhabit libraries of educated persons and to shout from billboards. A year ago we completed the transcription of the typefaces of John Baskerville, whose heritage still stands out vividly in our memory. Baskerville cleverly incorporated certain constructional elements in the design of the individual letters of his typeface. These elements include above all the alternation of softand sharp stroke endings. The frequency of these endings in the text and their rhythm produce a balanced impression. The anchoring of the letters on the surface varies and they do not look monotonous when they are read. We attempted to use these tricks also in the creation of a sans-serif typeface. Except that, if we wished to create a genuine “Baroque grotesk”, all the decorativeness of the original would have to be repeated, which would result in a parody. On the contrary, to achieve a mere contrast with the soft Baskerville it is sufficient to choose any other hard grotesk and not to take a great deal of time over designing a new one. Between these two extremes, we chose a path starting with the construction of an almost monolinear skeleton, to which the elements of Baskerville were carefully attached. After many tests of the text, however, some of the flourishes had to be removed again. Anything that is superfluous or ornamental is against the substance of a grotesk typeface. The monolinear character can be impinged upon in those places where any consistency would become a burden. The fine shading and softening is for the benefit of both legibility and aesthetics. The more marked incisions of all crotches are a characteristic feature of this typeface, especially in the bold designs. The colour of the Text, Medium and Bold designs is commensurate with their serif counterparts. The White and X-Black designs already exceed the framework of book graphics and are suitable for use in advertisements and magazines. The original concept of the italics copying faithfully Baskerville’s morphology turned out to be a blind alley. This design would restrict the independent use of the grotesk typeface. We, therefore, began to model the new italics only after the completion of the upright designs. The features which these new italics and Baskerville have in common are the angle of the slope and the softened sloped strokes of the lower case letters. There are also certain reminiscences in the details (K, k). More complicated are the signs & and @, in the case of which regard is paid to distinguishing, in the design, the upright, sloped @ small caps forms. The one-storey lower-case g and the absence of a descender in the lower-case f contributes to the open and simple expression of the design. Also the inclusion of non-aligning figures in the basic designs and of aligning figures in small caps serves the purpose of harmonization of the sans-serif families with the serif families. Non-aligning figures link up better with lower-case letters in the text. If John Sans looks like many other modern typefaces, it is just as well. It certainly is not to the detriment of a Latin typeface as a means of communication, if different typographers in different places of the world arrive in different ways at a similar result.
  40. Corvallis Sans by ITC, $29.99
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