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  1. Adoloen by Gian Studio, $16.00
    Adolone We are proud to present our new font. The new natural Adolone look with a classy and modern style makes this font look elegant, natural, stylish. Adolone will be perfect for invitations, logos & branding, photography, advertising, watermarks, social media posts, product packaging, product designs, labels, wedding designs, stationery, special events or anything else needed to create a theme. Adolone is built with OpenType features and includes initial and final language styles, alternative characters for most lowercase letters, numbers, punctuation marks, alternatives, ligatures, and also supports other languages.
  2. Walison by Gatype, $15.00
    Hi Presenting Everyone We are proud to present our new font. The new Walison natural look with a classy and modern style makes this font look elegant, natural, stylish. Walison will be perfect for invitations, logos & branding, photography, advertising, watermarks, social media posts, product packaging, product designs, labels, wedding designs, stationery, special events or anything else needed to create a theme. Walison is built with OpenType features and includes initial and final language styles, alternative characters for most lowercase letters, numbers, punctuation marks, alternatives, ligatures, and also supports other languages. Enjoy!
  3. Bruschetta by Canada Type, $24.95
    The problem with scripts in general, and brush scripts in particular, is that the majority of them cannot be set in all-caps words or sentences. So as a rule of thumb most designers try to avoid brush scripts when they know they will be entering an all-cap zone. But here comes Bruschetta, so you won’t need to reduce your design options. Bruschetta is a great flowing brush script that can be attractively used in upper-lower, lower-lower, or upper-upper settings. Bruschetta also has so much variety in its design features – original, funny, natural, friendly, legible, and even somewhat psychedelic – it just may be the most versatile brush script ever made. Bruschetta also has an historical value as the revival of the Helmut Matheis’ Contact design from 1963. Why it hasn’t been digitized until this point is beyond us! So we digitized it from original specimen, expanded the character set to completion, and even added a few built-in alternates. Bruschetta’s versatility allows it to be used in a variety of applications. It is great for signage, posters, product labels, menus, book covers, and pretty much anywhere where a friendly bold brush type is needed. Get yourself a copy and show your friends and clients why the overused Choc and Cooper aren’t the last word in cool!
  4. Caslon #540 by Linotype, $29.99
    The Englishman William Caslon punchcut many roman, italic, and non-Latin typefaces from 1720 until his death in 1766. At that time most types were being imported to England from Dutch sources, so Caslon was influenced by the characteristics of Dutch types. He did, however, achieve a level of craft that enabled his recognition as the first great English punchcutter. The original Caslon specimen sheets and punches have long provided a fertile source for the range of types bearing his name. Identifying characteristics of most Caslons include a cap A with a scooped-out apex; a cap C with two full serifs; and in the italic, a swashed lowercase v and w. A few of the many interpretations from the early twentieth century were true to the source, as well as strong enough to last into the digital era. These include two from the American Type Founders company, Caslon 540 and the slightly heavier Caslon #3. Both fonts are relatively wide, and come complete with small caps, old style figures, and italics.
  5. A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial-style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.
  6. IMAN RG by LGF Fonts, $10.00
    This type of Richard Gans, has always seemed very striking, despite having the complexity of the sources extrusion, has its own personality, and readability unusual for this type of letters. Use it for composing posters, programs or logos was very common at the time. My father, Antonio Lage Parapar, typographer by profession, who composed the texts, which not only had it for profession, but he liked to do, always he spoke of sources and decorative elements of the type foundry Richard Gans, as well as other foundries, especially those that required the mender of them, exercised creator, many of these types they have already been recovered by professionals and companies with excellent results. I've been surrounded by these movable type, and the occasional catalog unfortunately lost. One of those guys that has always struck me visually speaking was the type IMAN Richard Gans, the typographer and more of German origin arrived in Spain, back in 1874, also a pioneer. This work to revive the type mentioned, as well as create non existing glyphs between documents and parts I've been finding, is and has been a personal pleasure all I want serve as a tribute to my father (of aopodo curiously "Richard"), the only sadness it has not been completed. Richard Gans, arrived in Spain in 1874 as a representative of several European factories. then liaised with journalistic and publishing companies, which led him knowledge required of the first sector art. In 1878 he created a center importer gadgets graphic arts and three years later he created his own type foundry. The first rotary newspaper ABC, very famous and the most advanced of the time, the brand manufactured Richard Gans.
  7. Mr Foodie by Hipopotam Studio, $30.00
    Mr Foodie is a set of 825 icons divided into 7 groups – 109 fruit icons, 157 kitchen icons, 120 animal products icons, 100 veggie icons, 107 desserts icons, 127 beverages icons, and 105 other food related icons. You can find a full, multi-color list of every icon with its name and corresponding character on a dedicated website or in a pdf manual. It’s a multilayer font so every group consists of 4 fonts – Regular, Back, Front, and 3rd Color. The Regular style is for single color use only and the Back, Front, and 3rd Color styles are necessary if you want to achieve a multicolor effect. Position three identical text boxes exactly on top of each other, apply layer font styles, and choose whatever colors you like. You’ll quickly discover that some icons don’t have 3rd Color style. This is not a mistake – a lot of things look good with just two colors. Use it to make logos, illustrations, games, app icons, t-shirts, mugs, cooking books, restaurant menus, interior decorations, invitations, balloons, and any other project where fine crafted food drawing is needed.
  8. Seitu by FSD, $520.00
    This variable font is a Fabrizio Schiavi typographic interpretation and development of the legendary coop logotype designed by Albe Steiner and later improved by Bob Noorda in 1985
  9. Dodo by Indian Summer Studio, $49.00
    Modern antiqua (Victorian, Scotch Roman) «Dodo», 2008–2019. Named so as a portmanteau of Bodoni – Didot. XIX-th century fonts, especially Victorian antiquas, were almost excluded from the modern use by their XX-th century's descendants. And these new books had lost too much of their former beauty, elegance. Their old noble spirit. This project, «Dodo» was started in 2008 year as the first then modern revival for the Old Imperial Russian book scotch antiqua, used 120–170 years ago in almost every printed book. Still keeping the spirit of the Steam æra.
  10. Hello Robiyton by IM Studio, $12.00
    Hello Robiyton Script is a modern calligraphy font with today's handwriting style, this font is perfect for branding, wedding invitations, magazines, mugs, business cards, quotes, posters, and more, you can try first if you want to buy this font. Hello Robiyton Script comes with 371 glyphs. and by having many of these glyphs, you will be able to choose letters according to your liking, lots of variations and options for each letter, so you can adjust to your design choices. To use various kinds of glyphs, a program that supports OpenType features is required such as Adobe Photoshop Cs/Adobe Photoshop CC, Adobe Illustrator CS/Adobe Illustrator CC, Adobe Indesign and Corel Draw and many more programs that support OpenType. If you don't have a program that supports OpenType, you can access all the alternative glyphs using Font Book (Mac) or Character Map (Windows). Thanks and happy designing :-) Thank you for buying!
  11. Dreamworld by Hanoded, $10.00
    The last couple of years felt like I was living in a bad dream: I witnessed crazy leaders, climate change and now Covid. I usually name my fonts after things that affect me and this one is not different. Dreamworld is a font I made with a cheap marker pen I liberated from my kids’ pencil box (I will put it back, pinky promise…). It is a bit rough, but also very easy to read and distinctive enough to make your work stand out. Of course it comes with extensive language support (let me mention Vietnamese again…) and two sets of alternate glyphs, that cycle as you type.
  12. Daito by insigne, $29.99
    It’s alive! Insigne’s new creation, Daito, is now functional, built to process your logos, business cards, magazine layouts, packaging and more without the slightest glitch. But this new slab serif is no heartless churn of the same factory nuts and bolts. Daito is designed to greet your reader with a friendly face. Inspired by types from the era of the Space Race, this new take on some old faces brings a contemporized, unique set of serif forms to the font race. Daito comes complete with a variety of weights to help you find the best settings for your current needs or moods. Need soft and playful? Daito light communicates its message gently with softened serif. Need a different feel with more authority? With the touch of a few buttons, engage the powerful Black or striking Bold. Additional features with Daito include stylistic alternates, ligatures, titling capitals and small caps among other typographic features. Please note: use magical OpenType-savvy applications such as Adobe Creative Suite, QuarkXPress, etc to keep your font from malfunctioning, shorting, attacking people, or attempting a world takeover. Daito also speaks Western, Eastern, and Central European languages. However, Japanese is not available for this edition. It’s not every day you find a top-of-the-line font like Daito. This machine can handle most anything on your list, short of folding your laundry (though it may make your laundry look nicer). Don’t wait. Order yours today while supplies last.
  13. ITC Blackadder by ITC, $29.00
    ITC Blackadder is the work of British designer Bob Anderton, an eerie transformation of insurrectionist Guy Fawkes' signature after his torture. Anderton based his design on 16th century handwriting, captured the scrolls and curlicues and then added the sinister tremble. This elegant, yet potentially menacing display face is perfect for theatrical or scary" applications."
  14. EFCO Brookshire by Ephemera Fonts, $45.00
    Brookshire was inspired by the lettering seen on the Almanac ephemera paper when I visited the flea market in France. The result is a lovely piece of neo-Victorian fun that brings back the joy of 19th-century shop signs and flamboyant design ethos. Brookshire is ideal for poster work and signage, or anywhere that you want to bring back the joy of high Victorian design ethos.
  15. Military Scribe by Three Islands Press, $39.00
    The 10th Regiment of Foot is a British military unit raised more than three centuries ago—and perhaps most famous in the U.S. for seeing action on American soil during the Revolutionary War in the Battle of Lexington and Concord and the Battle of Bunker Hill. Military Scribe is modeled after the compact, utilitarian script on the mid- to late-1770s muster rolls of the Tenth of Foot. I incorporated the work of at least three separate scribes, merging their neat old penmanship into a legible disconnected cursive. Perhaps the most versatile of all our vintage handwriting fonts, Military Scribe might faithfully reproduce antique letters, labels, lists, or just about any document of the period. OpenType features include multiple stylistic sets, scores of historical, contextual, and discretionary ligatures (including nine terminal “d”s) lining and old-style figures, ink blots, cross-outs, and full support for Central and Eastern European alphabets—more than 1,000 glyphs in all.
  16. TA Modern Times by Tural Alisoy, $17.00
    The Modern Times is the most popular font developed by me. It was sold more than any other of font that I created. The earlier version supported Western Europe, Central/Eastern Europe, Baltic, Turkish, Romanian, Cyrillic, Greek, Georgian languages. Last year, I decided to update it. The new version is called TA Modern Times. Its OpenType features include 1200 glyph, Stylistic Alternates, Stylistic Set 01–12, Standard and Discretionary Ligatures, Numerators, Denominators, Subscript, Superscript, Ordinals, Contextual Alternates and Kerning. Currently, supported languages are as following: Western Europe, Central/Eastern Europe, Baltic, Turkish, Romanian, Cyrillic, Greek, Hebrew. Additionally, the font has multiple styles such as Semi Condensed, Condensed, Extra Condensed, Ultra Condensed, Rounded, Inline, Outline, Semi Expanded, Expanded, Extra Expanded, Ultra Expanded. 6 previous versions of the font are FREE. You may download and enjoy it. Latin Plus languages supported 95% Latin Plus diacritics included 88% TA Modern Times OpenType features list: aalt, calt, case, dlig, dnom, frac, kern, liga, locl, numr, ordn, salt, sinf, ss01, ss02, ss03, ss04, ss05, ss06, ss07, ss08, ss09, ss10, ss11, ss12, subs, sups TA Modern Times graphic presentation at Behance
  17. Eurotypo BKL by Eurotypo, $28.00
    Eurotypo BKL is a family of fonts inspired in on one of the most beautiful British Typography ever done. This version of Baskerville tries to reflect the taste of his fine style, compatible with the bluntness of the digital present. As many other designers and foundries, our intention has been to represent the atmosphere of Baskerville's style, than simply relive the shapes of its letters. Actually, capitals fits almost to a square proportions, lowercases are more open, ascenders and descenders are shorter, offering more space for enlarge the "x" high. The beauty of his letterforms can enrich headlines; this font can also be used as body text for its good legibility and accurate kerning. John Baskerville (1706-1775) was born 1706 in Wolverley, England. He was a great typographer and printer who published a remarkable edition of Virgil in 1757. His typefaces were greatly admired by Benjamin Franklin; He also has improved and developed many innovations in printing, paper and ink production. Baskerville’s typefaces are regarded as transitional types that represents the link between Old Roman Style and Modern Roman typography.
  18. Tramuntana Dingbats by Vanarchiv, $12.00
    Tramuntana Dingbats is a selection of different graphic elements (Box Terminals, Box Extensions and Arrows) designed to work as a complement of the main typeface Tramuntana Pro. Tramuntana Dingbats can also be used with other typefaces as a decorative graphic resource.
  19. LetterTrain by Ingrimayne Type, $14.95
    This set of four fonts, organized as a font family, consists of toy train cars with letters on them. Upper and lower cases have different typefaces on them, so there are eight different type styles available. Some of the letters on the cars are from Salloon, TiredOfCourier, Glitzy, Qwatick, and PhederFrack. To add variety using more cars without letters, use the XLaserTrain font.
  20. Henderson Slab by Sudtipos, $39.00
    A few bold caps drawn by Albert Du Bois for the 1906 Henderson Sign Painter book started me in the direction of looking at how sign painters approached slabs after the industrial revolution. The usual happened from there. My exercise in the early lettering roots of what eventually became the definition of geometric typography ended up having a life of its own. The majuscules led to minuscules, one idiosyncratic bold weight led to six more, and uprights led to italics. What was kind-of-interesting in the early twentieth century persuaded me to make it interesting enough a century later. This of course meant alternates, swashes, the standard baggage that keeps calling my name. Henderson Slab is a family of seven weights plus italics, all full of open features and extended Latin language support. Part of this family’s appeal is its coverage of nearly the entire of the slab serif through the last 100 years — the basis is the manual, humanist origins, the swashed forms come right out of the phototypesetting era, and the alternates and mostly modern constructs of contemporary ideas. The result is a set with the ability to function in modern spaces, from corporate to editorial, in text or display, while both winking and nodding at the roots of what is now considered a geometric endeavor. (Basic version do not include alternates, swashes, etc).
  21. Schoolmarm JNL by Jeff Levine, $29.00
    A large assortment of stencil lettering guides made in the 1940's, 1950's and 1960's have been a treasure trove of wonderful "lost" stencil type designs. Schoolmarm JNL continues this series by font designer Jeff Levine.
  22. Marteks by Nathatype, $20.00
    Ready to make your branding spark? If you need to create a big, bold logo for your business, work on a poster for an event, or whatever your project may be-then this is the perfect font for you. Marteks-A Sans Serif Font Family If we can give you many options then why not? Marteks is a package that will makes you super excited. With this family you will get many options to maximize your designs with stylish fonts. This font is more than just another sans serif font. It encapsulates the essence of luxury and modernity. Lose yourself in the romance of a crisp Fall morning, or soaking up the last drops of the sun in a golden harvest field. Perfect for headings, logos, business cards, printed quotes, wedding invitations, cards, packaging, and your website or social media branding. Features: Multilingual Support PUA Encoded Numerals and Punctuation Thank you for downloading premium fonts from Nathatype
  23. Printing Set JNL by Jeff Levine, $29.00
    Printing Set JNL by Jeff Levine comes from a toy rubber stamp printing set imported from Japan in the 1950s and 1960s that's been revived, but is now imported from China. The font has a serif letter so typical of import toys of the day, but actually reads quite nicely in short headlines and specialty ad copy.
  24. Bomboniere by Dada Studio, $29.00
    Introducing the breathtaking Bomboniere that is set to elevate your designs to new heights! This font boasts tall and thin serifs that lend a sophisticated and elegant feel to any project. With its clean lines and sharp edges, this font is perfect for headlines, titles, and other attention-grabbing text. Designed with meticulous attention to detail, this font is both striking and versatile, making it the perfect choice for a wide range of design projects. Whether you're creating a logo, designing a poster, or crafting a social media post, this font is sure to make a lasting impression. So why settle for ordinary when you can add a touch of class and sophistication to your designs? Discover the power of elegance!
  25. Galpon Next by RodrigoTypo, $25.00
    The "Galpon Next" typeface is a gestural and dynamic font specially designed for informal or children's texts. The idea behind this typeface is to capture the energy and spontaneity of handwriting, creating a sense of joy and fun in the designs.
  26. Albollón by Salsipuedes, $16.00
    In the last years our society has change a lot. Nowadays cities and countries are no longer static territories with well-drawn borders and a population perfectly defined. Globalization is a fact and the best consequence of it is the mixture of races, ideas and cultures, and this is exactly what this typography aims to show. Albollón is at once a semi-serif and a semi-sans serif typeface; it is a mixture made with the best parts from both sides. This way is how I understand a healthy society and a healthy design too. Albollón is designed to work in all types of text, both long and shorts, big and small ones.
  27. Gaulois by Canada Type, $24.95
    A couple of years before the second World War, Marcel Jacno, the popular French graphic designer who in the 1930s designed iconic posters for Gaumont and Paramount and famously illustrated the Gaulish helmet that first adorned the Gauloises cigarette packs in 1936, was asked by Deberny & Peignot to design a calligraphic typeface for the advertising market. Jacno's Scribe design, billed by D&P as a "virile ad writing" typeface, was released to some great fanfare in 1937, enjoyed some time of French spotlight, and was ready to make waves in the rest of Europe before the war broke out and snuffed its chances at international recognition. However, samples of it can still be found in some specialty post-war publications as an example of a trend that lasted a couple of decades, when Western European type manufacturers commissioned famous visual artists to design typefaces in order to capitalize on the artists' fame - the trend that brought us standards like Futura and the long list of Lucien Bernhard and Imre Reiner faces. This exclusive digital version of Jacno's design expands on the original concept with a large character set that includes plenty of alternates, a couple of different ways for seamless lowercase connections, three sets of figures, and extended Latin language support, adding up to over 540 characters in a one big, contextually-programmed font.
  28. Volume by Cubo Fonts, $29.00
    Volume is a 3D font, with interlocked characters, inspired by vintage wooden block capitals! Superimposed weights bring light and shadow on the structure and allows many coloured combinations. Cubo est une fonte en volume dont les lettres s'imbriquent, inspirée d'anciens caractère d'imprimerie en bois. Les diiférentes graisses se superposent, créant des effets d'ombre et de lumière, et facilitant la colorisation des caractères.
  29. Jubileum by Hanoded, $15.00
    Some time ago, I found myself in a clinic with my wife: at the time she was 20 weeks pregnant and had to do an ultrasound. To pass the time, I leafed through some (ladies') magazines which were lying around. Most of them tackled big issues like which shoes to wear and what type of foundation to plaster on, but one glossy featured a photo shoot. The photographer had found an old building with a beautiful art deco tile mural and had placed his skinny model in front of it. Fortunately for me, the mural featured a lot of text in a beautiful frilly style. I re-created the font I saw and it became "Jubileum" - which just means Jubilee in Dutch.
  30. Dolphins by Alandya TypeFoundry, $15.00
    Dolphins is a unique serif font family consisting of 16 styles. It is equipped with alternative decorative letters to be able to handle most typographic applications ranging from branding to body copying with various weights and inherent readability. Complete with decorative letters, it will be perfect and will look luxurious for many projects such as fashion, magazines, logos, branding, photography, invitations, quotes, blog headings, posters, advertisements, postcards, and more.
  31. Rangile by Gian Studio, $16.00
    Hi Everyone Rangile We are proud to present our new font. The new natural Rangile look with a classy and modern style makes this font look elegant, natural, stylish. Rangile will be perfect for invitations, logos & branding, photography, advertising, watermarks, social media posts, product packaging, product designs, labels, wedding designs, stationery, special events or anything else needed to create a theme. What does this font include: Rangile is built with OpenType features and includes initial and final language styles, alternative characters for most lowercase letters, numbers, punctuation marks, alternatives, ligatures, and also supports other languages. Enjoy!
  32. Bayside Tavern by FontMesa, $25.00
    Bayside Tavern is a weathered version of our Tavern Alt font family. With its straight sides Bayside Tavern fits better in tight spaces and reads better at smaller point sizes than the regular Bay Tavern version. With three weights, open faced and outline versions to choose from you're sure to find the right style for your new project, restaurant menu, logo, t-shirt design or Pirate costume party. While our original Tavern Alt font has been increased to include five weights additional weights for Bay Tavern will have to wait for now, adding the notched cut in's were all done by hand which causes a lot of cramping so a long break is needed before creating the extra weights. The Fill fonts in the Bayside Tavern family are meant to be layered behind the Bayside Open fonts, if you're using Bayside Open select Bayside Fill, if you're using Bayside Open L select Bayside Fill L, if you're using Bayside Open S select Bayside Fill S and so on.
  33. Geometra by T4 Foundry, $21.00
    Geometra is a new font family from Swedish type designer Bo Berndal and the T4 font foundry. Somewhere between a slab serif and a sans it has a crisp, geometric feel and is both 20’s retro and modern. Its soft curves and openness makes it very readable in smaller print. The powerful serifs give the font lots of character in larger sizes. Geometra comes in three weights, regular, semibold and bold.
  34. Neustadt by URW Type Foundry, $39.99
    The Neustadt font family was originally designed as a corporate font for Sport 2000, one of the leading buying groups in the European Sport Retail Industry. After it has been successfully established, it is now available in a revised version for the general market. The Neustadt family is highly legible both in print and on screen. As part of the URW++ SelecType collection, Neustadt meets very high quality standards and is available in over 30 European languages. The characters have smooth curved spines and little contrast combined with a big x-height. The form is very functional and has no unnecessary details. These characteristics make Neustadt perfectly usable for many type applications like sign posting, headlines, texts and also for branding.
  35. KT Nirma by Kotivoro Lab, $14.00
    KT Nirma Sans Nirma is a typeface with 9 Weight Sans Serif from thin to Black, inspired by Founders Grotesk, This project start from April 2022 and start from the stretch until shaped the solid character to represent the Dynamic Sans Serif. Nirma has total 462 glyph and 218 Support language. Nirma support Latin Basic, Latin-1 Supplement, Latin Extended A-B, Spacing Modifier Letters, and Combining Diacritical Marks. The Solid Character has multi function Display Sans & Body text based on Display Grotesk. Especially in te Thin to Regular is more legible for body text and the black one good for Display Sans, with dinamyc shape and more wide.
  36. Fun Art Friends by Putracetol, $26.00
    Fun Art Friends - Handwritten Font is a delightful and playful font designed with a theme that resonates with children. It brings a sense of fun and whimsy to your designs, making it the perfect choice for various applications. Whether you're creating products, titles, books, logos, or printing materials, this font adds a vibrant and lively touch to your projects. The fun and playful nature of Fun Art Friends shines through its handwritten style. It emulates the free-spirited and energetic handwriting of children, creating a joyful and carefree vibe. The font is carefully crafted to capture the innocence and imagination of young minds, making it a great choice for projects targeting children or those that require a lighthearted and colorful approach. Whether you're designing a children's book cover, a logo for a toy company, or printing materials for a playful event, Fun Art Friends - Handwritten Font will bring a sense of joy and excitement to your designs, capturing the attention and imagination of both children and adults.
  37. Heinz by Wiescher Design, $39.50
    Heinz is inspired by the poster design of Heinz Schulz-Neudamm for Fritz Lang’s famous silent movie Metropolis. Heinz Schulz-Neudamm did quite a lot of work for the German branches of big American movie companies like 20th Century Fox or MGM. His most famous work is probably the title lettering for the Metropolis movie. The original drawing for that poster sold in 2005 in London for 398.000 Pound Sterling (approx. US $ 600.000). I designed a completely new font in the feeling of Heinz’s lettering. Enjoy. Yours historically, Gert Wiescher
  38. David Aubert by TeGeType, $29.00
    The name of this typeface, David Aubert, comes from the calligrapher of Philippe Le Bon and Charles Le téméraire, both Dukes of Burgundy who worked and lived in Brussels in the 1500s. This revival of his writing is a good example of the bâtarde bourguignonne style.
  39. Miedinger by Canada Type, $24.95
    Helvetica’s 50-year anniversary celebrations in 2007 were overwhelming and contagious. We saw the movie. Twice. We bought the shirts and the buttons. We dug out the homage books and re-read the hate articles. We mourned the fading non-color of an old black shirt proudly exclaiming that “HELVETICA IS NOT AN ADOBE FONT”. We took part in long conversations discussing the merits of the Swiss classic, that most sacred of typographic dreamboats, outlasting its builder and tenants to go on alone and saturate the world with the fundamental truth of its perfect logarithm. We swooned again over its subtleties (“Ah, that mermaid of an R!”). We rehashed decades-old debates about “Hakzidenz,” “improvement in mind” and “less is more.” We dutifully cursed every single one of Helvetica’s knockoffs. We breathed deeply and closed our eyes on perfect Shakti Gawain-style visualizations of David Carson hack'n'slashing Arial — using a Swiss Army knife, no less — with all the infernal post-brutality of his creative disturbance and disturbed creativity. We then sailed without hesitation into the absurdities of analyzing Helvetica’s role in globalization and upcoming world blandness (China beware! Helvetica will invade you as silently and transparently as a sheet of rice paper!). And at the end of a perfect celebratory day, we positively affirmed à la Shakti, and solemnly whispered the energy of our affirmation unto the universal mind: “We appreciate Helvetica for getting us this far. We are now ready for release and await the arrival of the next head snatcher.” The great hype of Swisspalooza '07 prompted a look at Max Miedinger, the designer of Neue Haas Grotesk (later renamed to Helvetica). Surprisingly, what little biographical information available about Miedinger indicates that he was a typography consultant and type sales rep for the Haas foundry until 1956, after which time he was a freelance graphic designer — rather than the full-time type designer most Helvetica enthusiasts presume him to have been. It was under that freelance capacity that he was commissioned to design the regular and bold weights of Neue Haas Grotesk typeface. His role in designing Helvetica was never really trumpeted until long after the typeface attained global popularity. And, again surprisingly, Miedinger designed two more typefaces that seem to have been lost to the dust of film type history. One is called Pro Arte (1954), a very condensed Playbill-like slab serif that is similar to many of its genre. The other, made in 1964, is much more interesting. Its original name was Horizontal. Here it is, lest it becomes a Haas-been, presented to you in digital form by Canada Type under the name of its original designer, Miedinger, the Helvetica King. The original film face was a simple set of bold, panoramically wide caps and figures that give off a first impression of being an ultra wide Gothic incarnation of Microgramma. Upon a second look, they are clearly more than that. This face is a quirky, very non-Akzidental take on the vernacular, mostly an exercise in geometric modularity, but also includes some unconventional solutions to typical problems (like thinning the midline strokes across the board to minimize clogging in three-storey forms). This digital version introduces four new weights, ranging from Thin to Medium, alongside the bold original. The Miedinger package comes in all popular font formats, and supports Western, Central and Eastern European languages, as well as Esperanto, Maltese, Turkish and Celtic/Welsh. A few counter-less alternates are included in the fonts.
  40. Some's Style - Unknown license
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