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  1. Senlot Didone by insigne, $35.00
    Senlot Didone enchants with this fresh and cutting-edge sequel. It’s a modern interpretation of Senlot that says glamor and seduction. The typeface adds to the original high contrast sans serif with it’s modern high contrast shape, and features a new beauty with the distinctive sinuosity of contrasting forms. Senlot Didone is the sleek, serifed, high contrast follow-up to Senlot, and it's low contrast sequel, Senlot Sans. A serif typeface suitable for text and display work joined in 2019. Senlot Didone includes a wide range of OpenType features, including titling capitals, superscripts and subscripts, and oldstyle figures. Senlot Didone is composed of 3 widths: Condensed, Normal, and Extended, with 9 weights and their italics for a total of 54 fonts with more than 800 glyphs. Senlot Didone is a great display typeface for logos, branding, packaging, and advertising. With its broad palate of options, the font covers over 72 Latin-based languages. Dress your text in any of nine separate styles from Thin to Bold. With Senlot Didone, there's no need to compromise on another font with fewer features. Simple, elegant, and versatile, Senlot Didone now makes perfect more possible. Take the show by storm with this high contrast serif. The seductive figure of Senlot Didone is here to entice your viewer.
  2. ABTS Oklahoma by Albatross, $19.95
    A fun, clean, retro sans serif.
  3. Liteweit by TypeArt Foundry, $45.00
    Ultra light sans serif for labelling.
  4. Disorder by TypeArt Foundry, $45.00
    Photocopied sans serif with some attitude.
  5. Altogether by PintassilgoPrints, $29.00
    Oodles of doodles! Altogether brings not two or three, but eight - yep! - flavours for each letter. Original, creative, authentic flavours. Sometimes sweet, sometimes fun, sometimes weird. A bit eccentric, let's say. So we can say it different. Let the autopilot cycle all these glyphs by simply turning on the contextual alternates feature inside your application. If you prefer, handpick your choices from a glyphs palette. And, mainly, have fun!
  6. Angellyne by Haksen, $13.00
    Angelline Script Font! If you are needing a touch of casual chic calligraphy for your designs, this font was created for you! Angellyne was built with OpenType features and includes beginning and ending swashes, alternate characters for both lowercase and uppercase letters, loads of different swash alternates for lowercase letters, numbers, punctuation, alternates, ligatures and it also supports other languages :) with many glyphs! Accessing the swashes / opentype features / glyphs: This font works best in a program that supports OpenType features such as Adobe Indesign, Adobe Illustrator CS, or Adobe Photoshop CC. You can access the swashes and alternates from the 'Glyphs Panel' in these programs. More Questions? Here are some (potential) answers! You are not permitted to resell this font in any way. Multilingual Support is included for Western European Languages Also, the sans-serif font used in the preview images is Gotham :) Cheers!
  7. Runholdy by Alit Design, $18.00
    “RUNHOLDY” is a unique font designed with a concept of dark beauty and modern style. The font combines elements of both modern sans serif and blackletter styles, creating a striking and distinctive appearance. With a total of 762 glyph characters, including rare ligatures and swashes, this font is perfect for creating bold and impactful designs. The font also supports PUA unicode and multilingual characters, making it suitable for use in a variety of languages and settings. Whether you’re designing logos, posters, or other graphics, “RUNHOLDY” is sure to make a lasting impression. Language Support : Latin, Basic, Western European, Central European, South European,Vietnamese. In order to use the beautiful swashes, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and Corel Draw. but if your software doesn’t have Glyphs panel, you can install additional swashes font files.
  8. Vikeys by Nathatype, $20.00
    Hello, Everyone! Ready to make your branding spark? If you need to create a big, bold logo for your business, work on a poster for an event, or whatever your project may be-then this is the perfect font for you. Vikeys-A Sans Serif Font Family If we can give you many options then why not? Vikeys is a package that will makes you very happy. With this family you will get many options to maximize your designs with stylish fonts. Vikeys is made in uppercase and lowercase that easy on the eyes and nice to look while it’s also easy to read. This font designed to bring your branding to life and add a touch of modernity, fun and style. Perfect to create amazing headings, logos, menus, social media graphics, and many more. Features: - Multilingual Support - PUA Encoded - Numerals and Punctuation Thank you for downloading premium fonts from Nathatype
  9. Vastine by Din Studio, $25.00
    Hello, Everyone! Ready to make your branding spark? If you need to create a big, bold logo for your business, work on a poster for an event, or whatever your project may be-then this is the perfect font for you. Vastine-A Sans Serif Font Family If we can give you many options then why not? Vastine is a package that will surprise you. With this family you will get many options to maximize your designs with stylish fonts. Vastine is made in uppercase and lowercase that easy on the eyes and nice to look while it’s also easy to read. This font designed to bring your branding to life and add a touch of modernity, fun and style. Perfect to create amazing headings, logos, menus, social media graphics, and many more. Features: Multilingual Support PUA Encoded Numerals and Punctuation Thank you for downloading premium fonts from Din Studio
  10. Madrea by Craft Supply Co, $20.00
    Introducing Madrea – Friendly Sans Serif Unconventional Charm Madrea – Friendly Sans Serif is anything but conventional; it introduces a unique and friendly twist to your designs. Irregular Shapes What sets Madrea apart is its irregular shapes, which establish a welcoming and friendly atmosphere. This makes it the perfect choice for designs seeking to break free from formality and monotony. A Breath of Fresh Air In the realm of sans serif fonts, Madrea is indeed a breath of fresh air. Its non-uniformity and organic feel breathe personality and approachability into your projects. Breaking Formality Madrea excels at breaking the chains of formality. It’s an ideal choice for design projects that demand a friendly and informal touch, effortlessly transforming the mundane into something captivating. In Conclusion In summary, Madrea – Friendly Sans Serif is your gateway to a non-uniform, friendly design experience. Its irregular shapes infuse character, warmth, and a refreshing departure from conventional design, ensuring that your creations are brimming with life and far from monotonous.
  11. Berganza by Cuchi, qué tipo, $9.95
    "Berganza" is a typeface designed as a tribute to the spanish century called "Siglo de Oro". Embellished with several ornaments and swashes, it quickly reminds an age in which castilian arts & letters were flourished, as well as the fantasy knighty fables adventures of heroes, loved ladies and evil villains. Although the Siglo de Oro cannot be set in specific dates, it is generally considered to have lasted more than a century; between 1492, the year of the discovery of America and 1681, the year in which the writer Pedro Calderón dela Barca died. Lope de Vega, Francisco de Quevedo, or even William Shakespeare (in England) are also famous figures of this time. Berganza typeface takes its name from the main character of the picaresque novel "The Conversation of the Dogs" (Cervantes, 1613). Berganza is able to speak with the other dog Scipio on a big number of social & philosophical topics. Talking about technics, Berganza is a modern typeface but with a humanist flavour. Thanks to its various styles and flourishes, it immediately refers to the culteranism aesthetic of that time, whose aim was to elevate the noble over the vulgar. But also, Berganza takes advantage of the contemporary technology, highlighting in his drawing the contrasted forms and certain broken and unusual strokes in order to give it a brave and different style touch. Berganza includes four weights to be used for continuous reading with great visual richness. However, it is more recommended for large sizes, since its unusual and particular details appear when the letter grows. Finally, the hundreds of glyphs and Opentype features that it has incorporated, allow us to change the aesthetics of the type according to our needs. OPENTYPE FONT 518 CHARACTERS 1113 GLYPHS 4 INSTANCES (Regular, Bold, Italic & Bold Italic) 38 LANGUAGES 28 LAYOUT FEATURES (stylistic sets, ligatures, historical ligatures, swashes, contextual alternates, numerals, etc) DESIGNED BY CARLOS CAMPOS IN 2021 www.cuchiquetipo.com Dummy text from wikisource.org («Rinconete y Cortadillo», by Miguel de Cervantes).
  12. Aromatica by Latinotype, $39.00
    Aromática—designed by Sofia Mohr—is a rounded typeface with a simple and clean look that reminds us of those strokes found in handwriting while providing functionality and readability. Aromática consists of 7 fonts: a monolinear Script, a Sans-serif of 5 weights, ranging from Extra Light to Bold, and a Patterns font, inspired by aromatic herbs and spices, which is the perfect companion to the Script and Sans faces. Aromática was specially designed for branding and packaging, but it may also be used for headlines, publishing and advertising. The family comes with a character set that supports 207 different languages.
  13. Horse Pro by Studio Fat Cat, $14.00
    Horse Pro is another popular sans-serif typeface. Horse Pro was designed by Atok Khoirudin and released through the Studio Fat Cat Type foundry. It is characterized by its bold and uppercase letters, giving it a strong and impactful appearance. Horse Pro is perfectly used in various design contexts, such as headlines, posters, logos, and banners, where a bold and modern look is desired. The font family includes different weights and styles, allowing for flexibility in design projects and have become go-to choices for many designers looking for a bold and stylish sans-serif font for their projects.
  14. Cheapsman by Typetemp Studio, $10.00
    Cheapsman Sans is a sans serif display bold modern that is suitable for logo, branding, weddings, social media, product design, stationery, advertising other romantic projects. anything. Features : Basic Latin A-Z and a-z Alternate Numbers Symbols Ligature Kerning To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Indesign & CorelDraw X6-X7. There are additional ways to access alternates/swashes, using Character Map (Windows), Nexus Font (Windows), Font Book (Mac) or a software program such as PopChar (for Windows and Mac). Thanks and have a wonderful day,
  15. Highfield by Surplus Type Co, $9.00
    Highfield is a luxury sans serif type family of three weights plus matching italics. It’s influenced by the modern and elegant style sans serif typefaces that are popular in high class editorial design. The fonts are based on geometric forms that have been optically corrected for better legibility. While the bold weight is a great performer in display sizes the light and regular wights are well suited to longer body & supporting text. Highfield is equipped for complex, professional typography. The OpenType fonts have an extended character set to support Central and Eastern European as well as Western European languages.
  16. Helvegen by Ironbird Creative, $15.00
    Helvegen is a Super Sans Serif designed with carefully crafted. Comes with 6 Styles, Regular, Inky, Rough, Rounded, Outline and Stamp. Helvegen is a simple yet refined All-Caps sans serif. Also suitable for Branding, T-shirt, Vintage Design, Logotype, and any project. This font also support multilingual, number and symbol, alternates, and already PUA Encoded. What's inculded? Helvegen Regular Helvegen Inky Helvegen Outline Helvegen Rounded Helvegen Rough Helvegen Stamp Multilingual Support support many different languages. Included AÀÁÂÃÄÅCÇDÐEÈÉÊËIÌÍÎÏNÑOØÒÓÔÕÖUÙÜÚÛWYÝiŸỲŸÆŒßÞþ We hope you enjoy the font, please feel free to comment if you have any thoughts or feedback.
  17. Mollyta Script by Letterfreshstudio, $15.00
    Mollyta Script is a beautiful script font with many alternative styles, natural looking, elegant and perfect for any extraordinary project. Mollyta Script is suitable for various products such as invitations, product packaging, product design, crafters, labels, photography, watermarks, logos & branding. Everything can be accessed using software that supports Opentype, such as Adobe Indesign, Adobe CS Illustrator, Adobe Photoshop CC, and Corel Draw. Please message if you have any questions, and say hello. Thank you :)
  18. Agustina Script by Letterfreshstudio, $15.00
    Agustina Script is a beautiful script font with many alternative styles, natural looking, elegant and perfect for any extraordinary project. Agustina Script is suitable for various products such as invitations, product packaging, product design, crafters, labels, photography, watermarks, logos & branding. Everything can be accessed using software that supports Opentype, such as Adobe Indesign, Adobe CS Illustrator, Adobe Photoshop CC, and Corel Draw. Please message if you have any questions, and say hello. Thank you :)
  19. Cloud Dancer by Reyrey Blue Std, $16.00
    Say Hi to Cloud Dancer. It is bold and high-contrast display serif typeface with delightful nostalgic feeling. Cloud Dancer contain several stylistic alternates that can make it unique and different. This typeface is perfect for corporate identities, websites, publications, titles, books, magazines, business cards, logos, product labels, packaging, or any kind of advertising purpose. Features : · All Uppercase and Lowercase · Number & Symbol · Supported Languages · Alternates and Ligatures · PUA Encoded Hope you enjoy with our font!
  20. Sedid World by Fontuma, $28.00
    Sedid, “solidity; It is an Arabic term meaning “righteousness”. In particular, the correctness and soundness of a word is indicated by this word. The fact that I gave this name to the writing family is to point out its accuracy and robustness. This typeface, which is sans serif, consists of three families: ▪ Sedid: Font family containing Latin letters ▪ Sedid Pro: Font family including Latin, Arabic and Hebrew alphabets ▪ Sedid World: A family of typefaces including Latin, Cyrillic, Greek, Arabic and Hebrew alphabets Do you want a difference in your work? Then meet the Sedid World font family. This font will meet all your expectations in terms of the languages ​​it supports and the variety of glyphs it contains. You can easily use the Sedid World font family in every project. Because this font has beautiful and soft lines. The font family includes open type features, as well as a large number of ligatures, small caps, modifiers, and currency symbols of many countries.
  21. Colotus by Ditatype, $29.00
    Colotus is a striking sans-serif display font that immediately captures the eye. The characters in Colotus is made in bold and solid square forms, imparting a sense of reliability and authority. However, what truly sets Colotus apart is its subtle brush detail that adds a touch of handcrafted charm. This brush detail infuses the font with a sense of artistry, creating a captivating blend of contemporary design and organic creativity. In addition, you can also enjoy the features here. Features: Alternates Ligatures Multilingual Supports PUA Encoded Numerals and Punctuations Colotus fits in headlines, logos, posters, flyers, branding materials, print media, editorial layouts, and many more designs. Find out more ways to use this font by taking a look at the font preview. Thanks for purchasing our fonts. Hopefully, you have a great time using our font. Feel free to contact us anytime for further information or when you have trouble with the font. Thanks a lot and happy designing.
  22. Elicit Script by Monotype, $40.99
    Elicit Script is a hybrid script family, that can be as casual or formal as the occasion demands. Created by Laura Worthington and Jim Wasco, the design is based on pointed pen Spencerian Script handwriting. “It’s like one of those German italics from the early 20th century, that have beautiful shapes that hold their own,” says Wasco. Elicit Script spans five weights, from Extra Light to Bold, and three styles – Formal, Normal and Casual. This makes it an incredibly versatile script design, easily paired with other typefaces and able to be dressed up or down, depending on what it’s used for. The monoline Casual style offers a more relaxed tone of voice, while Formal sits at the more decorative end of the spectrum. Designers can keep things straightforward, tidy and practical with the typeface’s simple caps, or add in swash caps if they need more exuberance and expression. Generous spacing means Elicit Script works well at smaller sizes as well. Elicit Script Variable Set is a single font file that features two axes: Weight and Contrast. The Weight axis has instances from Extra Light to Bold. The Contrast axis has instances from Casual (low contrast) to Formal (high contrast).
  23. MIR Next by Juliasys, $22.00
    MIR Next is a growing multi-script type family best described by the terms “humanist–semi–slab-serif”. Its character set contains Latin and Cyrillic, both extended, as well as Greek, covering more than 100 languages. Strong personality along with consistency between language systems were a basic aim when designing the family. As a result MIR has become a great tool for branding and international identities. A wide choice of symbols and numbers makes it also very useful for statistics, texts about mathematics and the sciences. Serious things are best be said in an unpretentious, relaxed way. MIR gives typography exactly that kind of appearance. Its texts emit a sense of authority but stay easily accessible at the same time. MIR’s name comes from the old Russian word Мир meaning both “world” and “peace” – a unity we will hopefully take for granted sometime in the future.
  24. The Amoret Collection by Set Sail Studios, $16.00
    Introducing the Amoret Collection; A stunning pair of luxury script and sans fonts, designed to contrast & compliment each other with elegant beauty and contemporary style. Design luxurious logos, branding, product packaging, wedding invites and quotes in a flash. Here's what's included; Amoret Sans • A classy, high contrast sans font containing uppercase characters only, numerals and a large range of punctuation. Creates a perfect pairing contrast with the Amoret Script fonts. Amoret Script • A thin and elegant script font with exaggerated strokes and a loose flow. Contains upper & lowercase characters, numerals and a large range of punctuation. Amoret Script Alt • This is a second version of Amoret Script, with a completely new set of upper & lowercase characters. If you wanted to avoid letters looking the same each time to recreate a custom-made style, or try a different word shape, simply switch to this font for an additional layout option. Amoret Script Alt also contains 4 swashes assigned to the [ ] { } keys. Fonts include multilingual support for; English, French, Italian, Spanish, Portuguese, German, Swedish, Norwegian, Danish, Dutch, Finnish, Indonesian, Malay, Hungarian, Polish, Croatian, Turkish, Romanian, Czech, Latvian, Lithuanian, Slovak, Slovenian
  25. TT Norms Pro Serif by TypeType, $39.00
    Introducing TT Norms® Pro Serif, version 1.100! The updated font now has new OpenType features and localization for the Serbian and Bulgarian languages. TT Norms® Pro Serif is a functional serif based on our studio's main bestseller—the versatile sans serif TT Norms® Pro. Together, they form an ideal font pair. Although these typefaces are made for each other, they can easily be used independently and paired with other fonts. So, TT Norms® Pro Serif is a self-sufficient and elegant serif, neutral at the same time. It is easy to recognize due to its gentle proportion dynamics, open aperture, slanted oval axis, and low stroke contrast. Another distinctive feature of this font is brutal serifs that adjust in length according to the weight of the font. As well as TT Norms Pro, there are Italic font styles in TT Norms® Pro Serif. However, for this serif, we have designed true italics instead of simple slanted font styles. Their key feature is the ability of the lowercase letterforms to change in reference to the roman font styles. They become more rounded, moving towards handwritten shapes. The nature of the italics turned out sharper than that of the roman font styles. It can be used to place accents that would attract attention without interfering with the process of reading. TT Norms® Pro Serif is capable of solving multiple design tasks. It is highly readable, which makes it convenient for small point sizes. This serif's application range is broad and diverse: it can be used for websites, printed materials, and packaging design. The font is well-suited for projects in the domains of culture, art, history, or literature and can be implemented into the designs of signs, posters, or premium products and services. TT Norms® Pro Serif, version 1.100, consists of: 24 font styles: 11 roman, 11 italic, and 2 variable fonts (one for the roman font styles and another—for italics); 1380 glyphs in each font style; 31 OpenType features, including options for localization.
  26. ITC Mixage by ITC, $29.99
    Mixage font is the work of Italian designer Aldo Novarese, who cleverly combined the character shapes and proportions like those of Syntax and Antique Olive with the grace and warmth of a calligraphic typeface. Mixage font is a good alternative to more traditional sans serif designs.
  27. Headline by Monotype, $29.99
    Headline Bold is a sans serif face in the nineteenth century English Grotesque tradition. The Headline Bold font is based on types from the Stephenson Blake type foundry called Grotesque no. 9. A bold and compact font, its name gives a strong indication of its primary use.
  28. Wander Miles by Ironbird Creative, $7.00
    Wander Miles, our handcrafted sans serif font that perfectly captures the essence of adventure. Inspired by the wild and the spirit of exploration, our font exudes an organic sense of authenticity. Its carefully crafted design reflects the ruggedness of nature, while maintaining a subtle and versatile appeal.
  29. Knoxx by Krakenbox Studio, $12.00
    Knoxx is an extended sans serif typeface. The family includes 5 fonts with stylised caps for each. It has modern, classy, and cool. It’s a great font for fashion, apparel projects, signature, album cover, logo, branding, magazine, social media, & advertisements, but also works great for other projects.
  30. Edgewater Serif by cm5dzyne, $16.00
    Edgewater Serif, the companion font for cm5dzyne's Edgewater, is suited for various projects requiring anything from refined titling to a futuristic theme. Its rounded corners reduce the rigid visual impact of normal slab-serif fonts and give it a more casual feel than its sans-serif counterpart.
  31. Avalors by Din Studio, $29.00
    Avalors is a bold and authentic sans serif font. It suitable for your any project that needs the outer space touch. This font is the best for branding project, t-shirt print and many more. Featured : Accents (Multilingual characters) PUA encoded Numerals and Punctuation (OpenType Standard)
  32. Kionsa by Graphicfresh, $16.00
    Kionsa is a font duo consisting of a script and an ultra condensed sans. It comes in an elegant retro style which is perfect to make any design stand out! This font is perfect for branding, wedding invites, magazines, mugs, business cards, quotes, posters, and more. Thanks!
  33. Neue George Pro by Kaligra.co, $29.00
    Neue George Pro is an Elegant contemporary sans serif font family of 8 fonts. Designed with clean and stylized modern European geometry with harmonious appearance for both texts and headlines. Neue George is perfect companion for branding, editorial and signage, also works great for bigger applications.
  34. Gacor by Din Studio, $29.00
    Gacor is urban sans serif font. Made for any professional project branding. It is the best for branding, printing, and quotes. Every letter has a unique and beautiful touch. Features: PUA Encoded Multilingual Support Numerals and Punctuation Thank you for downloading premium fonts from Din Studio
  35. Browser Serif by AVP, $19.00
    Browser Sans is a companion to Browser Sans, sharing similar forms and metrics. The four styles (Regular, Italic, Bold and Bold Italic) make it simple to use in desktop applications and easy to implement on websites.
  36. Merge by Philatype, $15.00
    Merge is a soft family of sans, available in 4 weights. Readable at small sizes, it sets open and wide. At display sizes, the softness makes for a friendlier, more casual alternative to other rounded sans.
  37. ÉconoSans Pro by Ingo, $41.00
    The most space-saving sans serif This font saves more space than any of its kind! Slim proportions, but not “condensed” Characters which nearly touch Sparse ascenders and descenders Distinct forms How close to each other can the characters of a font get? Theoretically, as close as you want. But obviously, the words should still be legible. And as any designer knows, body clearance of characters also depends on other parameters such as point size and line spacing. In practice, there are always situations in which as much information as possible has to be positioned in as little space as possible. The ingoFont ÉconoSans is made for exactly this purpose. Even the name of the font implies its function: French for the infinitive “to save” is “économiser.” Now if that doesn’t sound good… The shapes of the upper and lower case letters are completely matter-of-fact, the way a modern font has got to be. The letters c e, and s are wide open to their neighbors. An especially distinguished trait of this font is the design of the “triangular” characters v w y x k z and A V W Y Z K X M N. And the open form of B R and P is also not typical in a sans serif. The distance between letters is kept tight and often the characters nearly touch, but only nearly. With ÉconoSans you gain approximately 20% more text in a line than with »Tahoma«, and even still more than 10% compared to »Helvetica«. ÉconoSans also includes tabular figures as well as ligatures. Among the ligatures, the double mm is especially unusual and is hardly familiar, but can contribute greatly to saving space without catching the reader’s eye.
  38. Pipetton by Letterhend, $16.00
    This family consist of two fonts, the main script font and complementary sans font which is perfectly matched with the script font. This font is suitable to use as a logotype / wordmark / label, etc with its unique and bold characters makes it stand out from the crowd. This font is comes in uppercase, lowercase, punctuations, symbols & numerals, stylistic set alternate, ligatures, and swashes.
  39. ITC Johnston by ITC, $29.00
    ITC Johnston is the result of the combined talents of Dave Farey and Richard Dawson, based on the work of Edward Johnston. In developing ITC Johnston, says London type designer Dave Farey, he did “lots of research on not only the face but the man.” Edward Johnston was something of an eccentric, “famous for sitting in a deck chair and carrying toast in his pockets.” (The deck chair was his preferred furniture in his own living room; the toast was so that he’d always have sustenance near at hand.) Johnston was also almost single-handedly responsible, early in this century, for the revival in Britain of the Renaissance calligraphic tradition of the chancery italic. His book Writing & Illuminating, & Lettering (with its peculiar extraneous comma in the title) is a classic on its subject, and his influence on his contemporaries was tremendous. He is perhaps best remembered, however, for the alphabet that he designed in 1916 for the London Underground Railway (now London Transport), which was based on his original “block letter” model. Johnston’s letters were constructed very carefully, based on his study of historical writing techniques at the British Museum. His capital letters took their form from the best classical Roman inscriptions. “He had serious rules for his sans serif style,” says Farey, “particularly the height-to-weight ratio of 1:7 for the construction of line weight, and therefore horizontals and verticals were to be the same thickness. Johnston’s O’s and C’s and G’s and even his S’s were constructions of perfect circles. This was a bit of a problem as far as text sizes were concerned, or in reality sizes smaller than half an inch. It also precluded any other weight but medium ‘ any weight lighter or heavier than his 1:7 relationship.” Johnston was famously slow at any project he undertook, says Farey. “He did eventually, under protest, create a bolder weight, in capitals only ‘ which took twenty years to complete.” Farey and his colleague Richard Dawson have based ITC Johnston on Edward Johnston’s original block letters, expanding them into a three-weight type family. Johnston himself never called his Underground lettering a typeface, according to Farey. It was an alphabet meant for signage and other display purposes, designed to be legible at a glance rather than readable in passages of text. Farey and Dawson’s adaptation retains the sparkling starkness of Johnston’s letters while combining comfortably into text. Johnston’s block letter bears an obvious resemblance to Gill Sans, the highly successful type family developed by Monotype in the 1920s. The young Eric Gill had studied under Johnston at the London College of Printing, worked on the Underground project with him, and followed many of the same principles in developing his own sans serif typeface. The Johnston letters gave a characteristic look to London’s transport system after the First World War, but it was Gill Sans that became the emblematic letter form of British graphic design for decades. (Johnston’s sans serif continued in use in the Underground until the early ‘80s, when a revised and modernized version, with a tighter fit and a larger x-height, was designed by the London design firm Banks and Miles.) Farey and Dawson, working from their studio in London’s Clerkenwell, wanted to create a type family that was neither a museum piece nor a bastardization, and that would “provide an alternative of the same school” to the omnipresent Gill Sans. “These alphabets,” says Farey, referring to the Johnston letters, “have never been developed as contemporary styles.” He and Dawson not only devised three weights of ITC Johnston but gave it a full set of small capitals in each weight ‘ something that neither the original Johnston face nor the Gill faces have ‘ as well as old-style figures and several alternate characters.
  40. Urbane Condensed by Device, $39.00
    Urbane Condensed is an addition to the popular Urbane series, a versatile all-purpose sans-serif family of six weights plus italics. Perfect for headlines and running text, it is clear, classic and authoritative. It explores the same idea-space as early geometric modernist sans such as Futura, Erbar, Spartan and Elegant Sans, with a single-story a, a contemporary high x-height and very slightly condensed bowls. Unusually for a geometric moderne sans, letter-widths are optically balanced, giving an even colour in setting. Includes a full international character set, lining, tabular and old-style numerals.
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