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  1. Bannertype by Wiescher Design, $10.00
    Bannertype is – at least for my feeling – the most German of all fonts. It was used heavily mostly in newsprint and advertising in the early 1900s. I designed a dirty version of the narrow font in 4 stages of dirtiness, plus one free shadow font. Since the font has too many points I cannot generate a OTF-version, I am over the limit for that. But I have tried this TrueType version and it works like a jiffy in MacOS 10.8.2!
  2. ITC Coolman by ITC, $40.99
    Pelle Piano is the stage name for Per Ellstrom, a musician in Stockholm with an interest in irregular and informal lettering. ITC Coolman was inspired by lettering styles of the 1950s. “I have a passion for old '50s type lettering,” says Piano, “as seen on posters from B-movies and pocketbooks and cartoons.” Although ITC Coolman is not a script face, its caps work best with the lowercase, rather than together. The funky, bouncy look of Coolman cries out for beach movies.
  3. Emillisa by Yoga Letter, $13.00
    Emillisa is a modern handwritten font that is made with a subtle touch resulting in a high quality font. This font is very beautiful and elegant which is suitable for all kinds of your work. This font is perfect for all wedding needs (wedding invitations, wedding photography, decorations, and other wedding designs). It is also suitable for promoting your business (hotels, villas, vacation spots, products, services or other promotions. Also suitable for promo updates, logos, branding, posters, or status updates on social media.
  4. Penitentiary Gothic by E-phemera, $30.00
    Penitentiary Gothic is a digital recreation of the letters used on California state license plates, designed in order to make props for movies and television shows. The regular style is meant to be used on its own, but the other four styles are meant to be used one on top of another in different colors to create an embossed 3D effect. For best results, use the fill style in a dark color on top of a light colored background. Put the lolite style directly on top of the fill style in 10 - 30% of the background color. Put the hilite style directly on top of that in 10 - 30% of your fill color. Put the shadow style directly on top of that using your background color plus 50 - 80% black.
  5. Series A Signage JNL by Jeff Levine, $29.00
    The basis for Series A Signage JNL is Highway Gothic; a type style design formally known as the FHWA Series. The font was developed by the United States Federal Highway Administration, and originally consisted of only capital letters and figures. Each Letter designation represented a character width from "A" (condensed) to "F" (wide). Due to poor visibility at high speeds, Series "A" was discontinued. At one point lower case characters were added to the various widths of the design, but this typeface revival is based on the original guidelines specified in the 1948 (reprinted 1952) book "Standard Alphabets for Highway Signs" [this was the original name for the FHWA series fonts preceding the eventual name change to Highway Gothic]. Unlike the original, Series A Signage JNL is available in both regular and oblique versions.
  6. Pergamon by URW Type Foundry, $39.99
    The Pergamon series is a creation of Alfons Schneider (1890–1946) and was issued by the foundry of Ludwig Wagner in Leipzig in 1937/1940, though the website of the Klingspor-Museum says that several of the faces were probably produced after the death of Schneider. This digital version is extended with the necessary OT characters and signs, while also the “символы кириллицы” are added. Also, in addition to the members of the family designed by Schneider, regular, italic, bold and bold italic extended versions were produced. The specimens of Ludwig Wagner stated emphatically: “In allen Graden werden beide K K geliefert”, so these two forms are in all the faces, while the two condensed members also have k k, as the specimens said that this alternative character was also in these two faces.
  7. Ongunkan Khazar Rovas A by Runic World Tamgacı, $50.00
    Khazar, member of a confederation of Turkic-speaking tribes that in the late 6th century CE established a major commercial empire covering the southeastern section of modern European Russia. Although the origin of the term Khazar and the early history of the Khazar people are obscure, it is fairly certain that the Khazars were originally located in the northern Caucasus region and were part of the western Turkic empire (in Turkistan). The Khazars were in contact with the Persians in the mid-6th century CE, and they aided the Byzantine emperor Heraclius (reigned 610–641) in his campaign against the Persians. Although the Khazar Empire had a secular administrative structure, the administrative staff chose the Jewish religion. The Khazars are the only Turkish state that converted to Judaism.
  8. Shopping Guide by Jeff Levine, $29.00
    While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design. ‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy. A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen. The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.
  9. Vernyhora by Bohdan Hdal, $21.00
    The vintage display font family Vernyhora. The typeface is intended to be used in those places where the letters when it is necessary to transmit the strong character, stability and historicity. The font has got 6 weights. It contains extended Cyrillic and Latin alphabets. It also consists of the alternative set of characters from the old Ukrainian alphabet. It can be used for the state institutions names. It was planned to be a font of old cities and towns. From the very beginning the font was created in order to execute signboards at the entrance of towns. For the font creation the author was inspired by the graphic designers of the early 20th century, such as Georgiy Narbut and Fedir Krychevs'kyi. From the Ukrainian language the font name is translated into English as mountains mover.
  10. Castanea by Hanoded, $20.00
    The chestnut ("castanea") is one of my favorite trees. I used to collect the chestnuts and made chestnut-figurines out of them, using bamboo sate skewers. Castanea font is a calligraphic typeface with an uneven baseline and some messy characters - not unlike the tree. It is a highly legible, highly enjoyable font and could be used for children's books and postcards. Castanea comes with various alternate glyphs and speaks most Roman-based languages!
  11. AdamGorry-Lights - Personal use only
  12. AdamGorry-Inline - Personal use only
  13. Radish & Garlick by Jehansyah, $9.00
    This font is inspired by clean handwriting that is a bit simple, but still maintains elegance and creates a luxurious feel in the design, Radish and garlick This handcrafted font, so cute and so cute for any design you want to look simple yet aesthetically pleasing, use this design for all your design needs, it will potentially be your best font choice use it for all your design needs, print media, brochures, social media, social media status, letters, invitations, and much more. Thank you very Much
  14. Antique Packaging JNL by Jeff Levine, $29.00
    The box cover of “Drawing Stencils No. 3 for Use on Slate or Paper” [a children’s drawing set produced by Montgomery, Ward & Company of Chicago circa the 1890s] had its title in an elegant spurred Roman type face. Working from the few letters available, a complete character set was created that resulted in Antique Packaging JNL, which is available in both regular and oblique versions. To note, this is the 1500th font release from Jeff Levine Fonts since its inception in January of 2006.
  15. P22 Ornes by IHOF, $24.95
    Ornes is inspired by the runic alphabet with ornamentation based on the woodcarvings of the Urnes Stave Church (Norway), an old wooden church from approximately 1150 CE. The woodcarvings and their symbolism reach back to the pre-Christian era. The Ornes Pro styles each contain the runic alphabet, ornamented caps, small caps, ornamented small caps and other pro OpenType features (as shown on the "Pro" tab). Ornes Ornamented Rustic Pro features a subtle uneven lowercase, but does not include a set of regular uppercase characters.
  16. Supporting Cast JNL by Jeff Levine, $29.00
    Supporting Cast JNL is a hybrid of similar designs for hand lettering found on title cards from two morality photoplays from 1936 dealing with drug abuse, "Cocaine Fiends" and "Marihuana" respectively. The films were produced with the hope of educating the public against the dangers of illicit drugs, but they have taken on a cult status because of the dated approach to the problem. Despite all this, it is the Deco-influenced hand lettering which is being celebrated in this font release, not the subject matter of the films.
  17. Mafuta by Scholtz Fonts, $19.00
    Mafuta is a round, happy font, named for the Zulu word for "fat". In tribal societies in Africa, where food was often scarce and almost never easily come by, it was considered desirable to appear "well fed". Roundness was a symbol of high status in the tribe, and a sign of wealth. The up-beat, bold outline of the font celebrates the confidence of people who feel comfortable being who they are. The font manages to be both contemporary and African. It is best used for posters and for headings.
  18. New Era by Authentic World, $9.00
    Decorative, eye-catching and extravagant font. It stands out for the depth of its lines. In addition, it has a three-dimensional effect, it is a typeface that represents the beginning of a new stage, showing the Renaissance change with human figures and parts of the face (eyes, mouths, noses, animal bodies). You can use it for web designs, brands, advertising campaigns, titles, covers, posters, and much more. "New era" is a typeface worked with many details hidden in its design, each character is a new world that tells a story.
  19. Knobbly Knees by Comicraft, $-
    Comicraft's latest joint has us swollen with pride! This one caps 'em all! Yes, it may look a little bony and stick out at right angles to our shins, but we reckon we'll win the a whole bunch of contests with this one... if we get up off our haunches and hobble up on stage. Trust your knee jerk reaction and download KnobblyKnees now, they look good on Kate and Angelina, they'll look good on you too! Features: Five fonts (Regular, Bold, Light, Broken & Open) with upper and lower case characters.
  20. Insignia by Linotype, $40.99
    Brody’s fonts borrow elements from both Art Deco and non-Western styles. His designs received international recognition for their innovative, computer-oriented style, reaching almost cult status. Four original Brody fonts are available from Linotype Library GmbH: Insignia, Industria-Solid, Industria Inline and Arcadia. For your convenience, we have gathered all four into one package. Insignia has the basic forms of constructed grotesque fonts and was influenced by the New Typography of the Bauhaus during the 1930s. Its image reflects the Zeitgeist of that age, suggesting technology and progress.
  21. BachelorScript by Fontforecast, $39.00
    BachelorScript is the preliminary design for GraduateScript, released in june 2013. You can clearly see the resemblance between the two, but while Bachelor is frisky and authentic, Graduate is more polished and staged. GraduateOrnaments was originally designed to complement GraduateScript, but it can be used just as well in combination with BachelorScript. BachelorScript has a casual look and feel and comes in two weights: regular and bold. It offers multiple language support, five numeral styles, real fractions and ligatures for double letters. Various glyphs to mark, underline, circle or cross-out words are also included.
  22. Solidus by Brown Type, $40.00
    Inspired by the heuristic typography of the Concrete Poetry movement, Solidus is a hardworking and unobtrusive sans in the Neo-grotesque style. Its simplified features, generous spacing and squarish curves imbue a sense of sobriety and allow the textual information to take centre stage, whether in body copy or at display sizes. Solidus is available in nine distinctive weights from wafer-thin Hairline to a hefty Black, each with accompanying italics. Typical of the Neo-grotesque style the italics are slanted in construction and have the same advance width as the uprights.
  23. Chalk Hand Lettering by Fontscafe, $39.00
    If you are into the vintage feel, you will love this one. This is as vintage as it probably gets. There are probably only a handful of places in the world where schools still use blackboards and chalk – they’ve given way to their white board and marker counterparts for decades now. White boards are definitely more practical and less messy when compared to chalk, but then if you are creatively inclined you will agree that a little bit of mess is worth it if you are going to get the effects that you desired! Well, we can give you the effects minus the mess with our chalk hand lettering fonts! As the name suggests, this font gives you that distinctly unique chalk on slate feel, and if you are wondering what’s distinct about it; writing on slate or blackboard was a slow process which required deliberated and concentrated efforts resulting in a handwriting which was usually quite different to a person’s handwriting on paper. Typography of chalk on slate was an everyday event in the classrooms of yesterday, and today we hardly ever get to see one of these if it all. Writing on a black board with chalk was quite an interesting achievement in its own right, if you ended up with anything legible and if your writing remained focused and ‘in-line’! But of course like everything else, his took time to master and when you did get it right, chalk hand lettering was quite an enjoyable experience! For semi-permanent designs, say for example an eventful day at school; students of the day would create beautiful typography on the boards, and add a solidarity to it sometimes by shading one side of the lettering – usual y the right side towards which the lettering leaned. This is the effect our chalk hands lettering shaded variation gives you. You could get this font individually, but we strongly advise you check out the “chalk hand lettering pack” font. It includes the simple “chalk hand lettering” (minus the shading effect) and also a “chalk hand elements” bag of tricks. The elements is a collection of graphic art which resemble shapes and designs that used to be added to chalk art, to beautify the typography. If you enjoyed seeing the effects of our Chalk Hands font, and the shaded variant – you are simply going to go gaga over Chalk Hand Elements! The chalk hand font of course enables you to make typographic art similar to the effect of chalks on slates and black boards. This was quite the art form in the days gone by! The shaded variation added a bit of solidarity and the technique was commonly used to make semi-permanent designs say for example a welcome note when somebody important was to visit. Classic chalk hand designs, especially the semi permanent ones often had little pieces of art to help beautify the creation as a whole. It could simply be symmetrical graphics appearing before and after the title and headings, maybe just an interesting shape to fill in an empty area on the board, and such…our Chalk Hand Elements offers you a ton of such graphics. The two chalk hand variations and the elements are all included in the Chalk Hand Family, and this is strongly recommended if you want to make designs that are truly reminiscent of the days of chalk on slate.
  24. Rassum Frassum by Comicraft, $19.00
    In the immortal words of Homer Simpson, "It's easy to complain... and so much FUN, too! Woo-HOO!" Now your characters can grumble, mumble and mutter in barely audible tones as they dredge up some bit of misery from their lives, unleash a rambling river of criticism and complaints about the state of their health, or the government, garbling as much graphic detail as time and your imagination will allow! Or perhaps your creations are issuing drunken slurs as they wake up outside their own fricka-frackin' houses cuddling wheelie bins, covered in glitter, wearing a shiny hat and budgie smugglers over their jeans while holding the reins to a miniature horse. So moan, groan, gossip incoherently or swear under your whiskey-soaked breath like a trooper... courtesy of those Rassum Frassum font lovers at Comicraft. >Hic!
  25. Gazi by Fontuma, $24.00
    Gazi is the honorary title given by the state to the commanders who defeated the enemy by showing extraordinary benefits. This title was first given to Mustafa Kemal Atatürk by the Turkish Grand National Assembly on September 19, 1921. Gazi font was designed for Mustafa Kemal Atatürk, who founded the Turkish Republic. This type face consists of two families:: ▪ Gazi: Font family with Latin alphabets ▪ Gazi Pro: Font family including Latin and Arabic alphabets The Gazi font family is ideal for those looking for a new and aesthetic serif font. This font with modern lines can be used in all broadcast and printing areas. Gazi font will meet your needs and expectations in terms of the number of glyphs and the languages it supports. The font family includes many open type features, as well as some ligatures, and many currency symbols.
  26. Phil Yeh by Comicraft, $19.00
    Since 1985, Cartoonists Across America & The World have been promoting literacy, creativity, the arts, and other positive issues using cartoons and humor. Founder Phil Yeh and his band of artists -- including Comicraft President and First (Flying) Tiger, Richard Starkings -- create books, paint murals, take part in school assemblies, conventions, conferences and other public events for all ages throughout the world! Cartoonists Across America & The World have worked in partnership with the Center for The Book in The Library of Congress and other organizations all over the world. They have painted more than 1000 murals in 49 of the United States as well as in Canada, Mexico, Italy, England, France, Germany, Hungary, The Netherlands, China, Taiwan, Singapore, and the Cayman Islands. So we made Phil a font 'cause he's a noble soul. Avoid Extinction -- Read, Reuse, Reduce and Recycle!
  27. Quietism by Michael Rafailyk, $20.00
    A smooth contemplative Antiqua with aspiring to the sky ascenders, inspired by the Quietism philosophy. Clarity of the mind is achieved by bringing the body into a state of calm and contemplation, and this is reflected in the design – the quiet horizontal serifs (body) are opposed to the peaky soaring ascenders (mind). The design also features four optical size subfamilies with different x-height and contrast, oldstyle diagonal stress, oldstyle figures by default, smooth details and slightly dark texture. Video about the Quietism typeface concept: https://www.youtube.com/watch?v=gBqkROHMEAc Scripts: Latin, Greek, Cyrillic. Languages: 480+. The complete list of supported languages: michaelrafailyk.com/quietism The promo images used illustration of Ola Rafailyk, paintings of Pieter Bruegel the Elder and Tom Roberts, photos of Boys in Bristol Photography and Ken Cheung from Pexels, and photo of Rodin's The Thinker at the Musée Rodin.
  28. Old Man Eloquent by Three Islands Press, $29.00
    John Quincy Adams, sixth President of the United States, didn't hit his stride until he'd left that lofty office. It was during his many years in Congress that he assured his legacy, not least because of his long, masterful oratory opposing slavery. His speeches, in fact, won him the nickname "Old Man Eloquent." So when I decided to simulate Adams's penmanship in his legendary diary (which he kept for nearly 70 years), it seemed fitting to call the font by that name. I focused on his handwriting from about 1810, when he was Ambassador to Russia, but also consulted pages from later years. Old Man Eloquent has both regular and bold weights. The OpenType version has more than 450 glyphs, including alternate uppercase characters, old-style and lining figures, and numerous ligatures; all formats contain several common (English) words.
  29. Gazi Pro by Fontuma, $38.00
    Gazi is the honorary title given by the state to the commanders who defeated the enemy by showing extraordinary benefits. This title was first given to Mustafa Kemal Atatürk by the Turkish Grand National Assembly on September 19, 1921. Gazi font was designed for Mustafa Kemal Atatürk, who founded the Turkish Republic. This type face consists of two families:: ▪ Gazi: Font family with Latin alphabets ▪ Gazi Pro: Font family including Latin and Arabic alphabets The Gazi font family is ideal for those looking for a new and aesthetic serif font. This font with modern lines can be used in all broadcast and printing areas. Gazi font will meet your needs and expectations in terms of the number of glyphs and the languages it supports. The font family includes many open type features, as well as some ligatures, and many currency symbols.
  30. Ukiyo Mind by Kitchen Table Type Foundry, $15.00
    By chance I stumbled upon an unfinished font in my fonts folder (while looking for something else). It had a stupid working name, but when I opened it, the font looked really nice! I have no idea why I never finished it. I renamed it Ukiyo Mind, because the font looked a bit like Japanese brush strokes. Ukiyo is a Japanese term which roughly translates as ‘the fleeting/transient world’. In mediaval Japan, the word was associated with Buddhism, but later it was used to describe the urban lifestyle and the pleasure seeking aspects of it. Nowadays it refers to a ‘living in the moment’ state of mind. Ukiyo Mind is a really nice brush font, which I probably made using Chinese ink and a brush. It comes with extensive language support and a set of alternates for the lower case glyphs.
  31. Ladies and gentlemen, gather round, for I have the pleasure of introducing you to one of the most charmingly whimsical typefaces to ever grace the digital page: akaDora, crafted by the one and only J...
  32. Vtg Stencil US No. 4 by astype, $18.00
    The Vtg Stencil fonts from astype are based on real world stencils from several countries. The US No. 4 design was derived from a typical antique US-American stencil-plate. This revolving stencil-plate was invented by Eugene L. Tarbox and patented in 1868. It was a mass factored product and a very common tool in the United States until the success of the interlocking stencils. In case of US No. 4 an original early stencil plate from New York Stencil Works was used. The Regular font style is a clean font design featuring an extended Latin glyph set including some typical stencil ornaments and tabular figures. The Paint font style is made from true stenciled letters and features all the letters of the stencil-plate only. If you like the later interlocking design have a look to my Vtg Stencil US No.2 font. More info: pdf specimen
  33. Turntable Stencil JNL by Jeff Levine, $29.00
    A disc jockey-only promotional sleeve for a 1964 [45 rpm] release of “Close to Me” and “Let Them Talk” by Dan Penn featured the song titles printed in a stencil typeface on the record sleeve. Closely resembling a stencil version of Franklin Gothic but with its own unique characteristics, this design has been reinterpreted as Turntable Stencil JNL and is available in both regular and oblique versions. For trivia buffs, Dan Penn is a singer-songwriter-record producer, often collaborating with Dewey Lindon “Spooner” Oldham; both closely associated with the late Rick Hall’s Fame recording studios in Muscle Shoals, Alabama. In 1964, Hall started the Fame record label, and for a time it was distributed by Vee-Jay Records of Chicago, the first major Black-owned record label in the United States. Penn’s release was only the second for the new label; Fame 6402.
  34. Quatie by insigne, $24.00
    Originally a conceptual approach from the Chatype project of Jeremy Dooley and Robbie de Villiers, Quatie has been restructured to add a new industrial element to Insigne’s offerings. Like the Official Font of Chattanooga, Tennessee, Quatie definitely carries a contemporary, hipster feel. Quatie similarly draws much of its inspiration from the industrial brawn of the railroad and the unique characteristics of Cherokee letterforms, giving it an atypical form not usually found in an industrial slab. While the Quatie concept was originally set aside for the more technological look of Chatype’s final image, Jeremy revived this face from its dormant state and refined it for its commercial release in 2013. This bracketed slab with its slightly rounded, soft edges adds a warm, retro, industrial element to Insigne’s offerings. The resulting quirky, ‘hipster’ vibe of Quatie lends its voice to give an unparalleled edge to your designs.
  35. Garuda by Campotype, $49.00
    Garuda typeface, featuring the shape and style based on "Garuda Pancasila", the state symbol of the Republic of Indonesia. Garuda is a mythical bird in the Javanese puppet stories, is very similar to the eagle. At the typeface we can find more ligatures beside than the standard. Within Garuda at least encoded 792 glyphs per weight onto major codepage: win 1252, 1250, 1254, 1257 including Mac OS Roman. It is containing more OpenType features such as swash, contextual alternate, stylistic, figures/number, and a few bit ornaments. The typeface has a pretty good readability and legibility even in small sizes. So it is useful for short texts (text length? Whom fear) for print and screen material. Usage on headlines, posters, titles, or something like that, can utilize ornament lines as a sweetener. Please find more information about the OpenType Manual of this typeface on the gallery page (pdf).
  36. ITC Goudy Sans by ITC, $29.99
    Frederic W. Goudy designed three weights of this friendly-looking sans serif font from 1922-1929 for Lanston Monotype in the United States. Goudy was attempting to impart freedom and personality to the sans serif form at a time when geometric sans serifs, such as Futura, were gaining rapid world-wide popularity. To achieve this challenging goal, he looked to lapidary inscriptions and manuscript writing for inspiration. He included elements such as slight swellings of terminal strokes, slab serifs on a few of the caps, alternate uncial forms, and a few swash strokes. The result is uniquely Goudy: charming, instinctive, and just right for adding warmth to magazine or advertising layouts. The design staff at ITC updated and filled out the family for a total of eight styles in ITC Goudy Sans. ITC Goudy Sans® font field guide including best practices, font pairings and alternatives.
  37. Paranoid Android by Comicraft, $29.00
    Fonts are Inhuman and Human Fonts are IN! Now, the Comicraft Cybernetics Corporation is proud to announce the first in a new line of fonts with GFP... Genuine Font Personalities. Paranoid Android is an outer alloy, inner void, solitary solenoid GFP prototype -- you can tell, can't you? Finally a font that knows its place as a digital servant to the human race. What will Comicraft think of next? No, don't bother to answer that, Comicraftsmen are fifty thousand times more intelligent than you and even they don't know the answer. Warning: Nothing left to be enjoyed, every diode rheumatoid*, terminally Paranoid Android is not so much a font, and more a kind of electronic sulking device. Share and Enjoy! *The moving parts on the left side of this font are in a solid state. It may sit in a corner and rust, or just fall apart where it's standing.
  38. Dual by North Type, $-
    DUAL is a full width sans-serif typeface with an experimental side. Its straight lines and 90 degree angles give it a very geometric feel without hindering its legibility. It’s now available in 6 weights, ranging from 100 to 600. The idea behind DUAL has been brewing for quite some time, and though there has been many “experimental” released in the past, it does have its unique features. For starters, it is a fully usable and legible font in its original state. Also, its 251 alternate glyphs and 10 stylistic sets are, of course, its main attraction making DUAL a very versatile typeface for any user, from the casual designer to the hardcore artist. Finally, it has extensive additional language support for the Americas and parts of Europe. With its 563 glyphs, It’s actually two fonts in one, and thus the name DUAL. Enjoy!
  39. ITC Migrate by ITC, $29.99
    George Ryan's ITC Migrate is a highly condensed sans serif display face that effectively complements ITC Adderville. Migrate represents what Ryan calls a “more highly evolved version” of a typeface he designed for Bitstream in 1991 called Oz Handicraft. “Both faces,“ says Ryan, “are based on designs of the popular early 20th-century type designer Oswald Cooper.” His inspiration came from drawing samples found in the Book of Oz Cooper, published in 1949 by the Society of Typographic Arts in Chicago. “Oz worked extensively with the sans serif form long before it became popular in the States, eschewing a popular belief of the time that sans serifs were only skeletons of letters.” Where Oz Handicraft was informal and quirky, ITC Migrate has a more restrained feel. “The uppercase characters and figures, in particular, have been reworked,” says Ryan, ”resulting in a more formal and traditional, compressed sans serif typeface.”
  40. Ambiguity by Monotype, $50.99
    Ambiguity is a type family with five distinct personalities or ‘states’, created as a tool for coaxing designers and brands out of their comfort zone. It embraces both tradition and radicality, as well as generosity and thrift, encouraging us to question our beliefs about the intersection of style and meaning. The family is designed by Charles Nix, who describes Ambiguity as “as much thought experiment as typeface.” Its five states—Tradition, Radical, Thrift, Generous and Normate—each express or subvert different aspects of typographic tradition. Tradition is conservative, relying on historical letter shapes. Radical rejects inherited ideas of proportion, making typically slender letterforms wide, and wide letterforms slender. “It’s contrarian,” says Nix. Thrift cherry picks the condensed shapes from Tradition and Radical, while Generous does the same for wide forms. Normate sits at the center, a synthetic blend of all of the others. “Tradition is very comforting,” says Nix. “It’s the mask of conservatism. It’s calming because it delivers the proportions we expect. With Thrift more fits into a smaller space, so it’s great where words want to get large, like gigantic headlines, or text needs to cram in, like small screen type. You get a sense of carefree and luxury from the Generous cut. One would expect the Radical to be used in a sort of Dadaist way, but in a classic context it provides an enjoyable jolt.” Ambiguity is a litmus test. Designers could spend hours trying on typefaces that offer just one of these voices. Ambiguity provides five different personalities—ideas—beliefs—each of which also work seamlessly together. “It’s a palettea, like idea cards,” he says. “It’s a way of making yourself see differently. My hope is that traditionalists will try on radical clothes and vice versa. It’s a way of exploring outside your comfort zone, breaking out of the doldrums, by stepping through a variety of voices.”
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