The original characters, and now-rarely-seen alternate characters, for Memphis, designed by Emil Rudolf Weiss for American Type Founders in 1930, provided the pattern for this wispy, ultralight typeface. Although intended primarily for headlines, this typeface can also be used for brief blocks of text, if set 18 pt. or larger. Both versions of the font include 1252 Latin, 1250 CE (with localization for Romanian and Moldovan).