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  1. Adieu Two Pro by Hackberry Font Foundry, $24.95
    AdieuTwo is a radical revision of Adieu which was a revision of my original font, Chivalry, that was traced from Chevalier back in the mid-1990s. Its roots are obvious, but this one has small caps, small cap figures, oldstyle figures, ligatures, and more. This is a thoroughly up-to-date font ready to be used for stylish heads.
  2. ITC Symbol by ITC, $29.99
    ITC Symbol font was designed by Aldo Novarese, a simple, straightforward design of understated elegance. It has just the hint of a serif to aid legibility. Book and medium weights have a light, even color and are perfectly complemented by the bold and black weights. The italics are clear and simple, a comfortable companion to the roman.
  3. Abu Dhabi by Subectype, $18.00
    Introducing the new "Abu Dhabi" font, a handwritten signature font. For those of you who are needing a touch of clean handwritten signature, chic and modernity for your designs, this font was created for you! Abu Dhabi was built with beautiful ligatures and alternate ending and It has an extensive lingual support, covering all European Latin scripts.
  4. Femen by Supfonts, $25.00
    Introducing the elegant new Femen Calligraphy Font! For those of you who are needing a touch of elegance and modernity for your designs, this font was created for you! Femen was built with OpenType features and includes beginning and ending swashes, alternate swash characters for most lowercase letters, numbers, punctuation, alternates, ligatures and it also supports all latin languages :)
  5. MPI French Clarendon by mpressInteractive, $5.00
    French Clarendon was an extremely popular wood type font. Characters are heavy and condensed with bracketed serifs, which measure approximately 1/4 to 1/3 the height of the letter. Dozens of decorative wood type designs have been created based on French Clarendon. It was marketed as a wood letter by William H. Page & Company in 1865.
  6. Rocher by Harbor Type, $29.00
    🏆 Selected for Tipos Latinos 8. 🏆 Hiii Typography 2018 Merit Award. Rocher was designed while looking for an answer to a simple question: what would a typeface look like if it was made of stone? It certainly would look solid, but did we have to add cracks and rubble so it would resemble rocks? We didn’t think so. We decided to tackle the problem a different way. We added corners where there usually aren’t any and threw some unusual letterforms into the mix. The result is a typeface that feels like stone, but if you look closely there is nothing inherently stony about it. Unexpected corners provide just the right amount of roughness, while unusual letterforms give the text an informal aesthetic, traces of something naive and handmade. A family was born when the sturdy letterforms were turned into a series of playful layers. With 9 fonts in total, Rocher can be mixed and matched to create unique layered compositions that add depth to the layout. We designed Rocher to be used in logotypes, packaging, mobile apps and headlines. We are confident you will find another handful of scenarios where it can shine.
  7. Power Talks by Essqué Productions, $35.00
    Inspired by fonts used in financial and law arenas. Bold style reminiscent of 1920s deco era. Great font for play cash or Monopoly-themed party invitations. Vibes of Wall Street movers and shakers. Includes letters from Latin, Greek, Hebrew, and Cyrillic Alphabets - with some common diacritics. Also includes small caps and English feature words like "the", "of", "with", "and", etc. for marquee style accents.
  8. Wormwood Gothic by Device, $39.00
    Retaining all the imperfections and irregularities of wood type, Wormwood Gothic is a gothic sans with all the naive and uneven character shapes typical of the period. The ‘capitals’ feature extended characters, while the ‘lower case ’ features capitals of squarer proportions. Freely mix the two in word settings or colour in red and black for a Dada collage, billposter, urban grit or antique Americana atmosphere.
  9. Quentin Sonata by Rillatype, $15.00
    Quentin Sonata is a pair of modern serif and classy handwritten script with LOTS of ligatures that carefully created to fit on each other. its a versatile font that works perfectly for branding projects, logo design, product packaging, headline, quotes, etc. to access the underline on Quentin Sonata Script just simple type _(number 1-6) in the middle of the word, for example _1 _2 _3 etc
  10. Occulista by VersusTwin, $39.00
    Occulista began as a modern take on a vintage tri-line style of typeface, but quickly evolved into something quite different. This heavyweight optically-stimulating family features nine weights, with alternate uppercase letters in place of lowercase. This typeface works best in eye-catching headlines or short bursts of text, and the variant styles can applied to accent key wordings in many interesting combinations.
  11. Erstwhile by Hanoded, $15.00
    I like posh English words - the ones you read in books, but actually never use. Erstwhile is such a word; it means ‘former’, but if you use it while talking to someone, it sounds quite odd. Erstwhile is a classy font family - crafted in Holland (with love!).
  12. Greene Designs by Woodside Graphics, $19.95
    This font consists of 26 design elements derived and adapated from various architectural works of Charles and Henry Greene who created hundreds of designs for houses, furniture and decorative arts in their own unique interpretation of the "Arts & Crafts" style in the early years of the 20th Century, mostly in Pasadena, California. Many of the picture elements are designed to form distinctive borders, and the variety of designs contained in this font encourages their use in many creative ways.
  13. Stabile by PintassilgoPrints, $26.00
    Stabile is a rather stylish casual font with ​​loads of good vibes and alternates: there are four glyphs for each letter, two for each numeral plus swashes to this side and the other. Two for each side, in fact. It's a flexible font that looks unique and quite distinctive, with its charming uneven look that gets even more uneven when Contextual Alternates are turned on. Stabile family brings a delish accompanying font, Stabile Toys, packed with organic shapes inspired by the breathtaking work of the american artist Alexander Calder. These play together deliciously well, you can bet. Are you prepared to balance them? Enough reading, then, just go ahead! A couple quick notes on usage: . Go with Contextual Alternates to instantly cycle glyphs. Eye-catching results guaranteed! . Swash feature turns on (guess what...) swashes. But there's always alternative swashes, like to this side going up or to this side going down, that side up or down, so it's cool to pick your choices through a glyphs palette​.​
  14. Flexion Pro by Red Rooster Collection, $60.00
    Flexion developed out of design philosophy and ambigramatic artwork of John Langdon. Based on the contents in John’s book Wordplay, author Dan Brown hired John to create ambigrams for his forthcoming novel Angels & Demons. Mr. Brown was so impressed with his work he even named the main character Robert Langdon after John. After the success of Angels & Demons, Dan Brown wrote The Da Vinci Code. When the movie adaptation of that book was in the works, Dan suggested that John create titles for the movie based on ambigrams. John contacted Hal Taylor to create a font based on the lettering treatment to be used for the credits at the end of the movie. Unfortunately, it was decided that the film was running long and the original title concept was scrapped. By this time, Hal was well into developing a full type family, including small caps, alternate characters, lining and ranging figures. John was impressed with the way the design was turning out and decided that it had enough merit to be released as Flexion.
  15. Squire by ITC, $29.00
    Squire font is the work of Austrian typographer Michael Neugebauer. Its characters are unusual sans serif forms which offer a blend of formal and informal construction. Its legibility in both large and small sizes makes this font particularly flexible and versatile. Squire is ideal for applications like greeting cards, menus, personal stationery, or anything needing a warm, familiar touch.
  16. Dottie by Ingrimayne Type, $12.95
    Dottie is based on a matrix of dots. It was inspired by the output of old, cheap, dot-matrix printers. In addition to Dottie-Regular with round dots, the family group includes DottieDiamond with diamond dots, DottieSquareTwo with square dots that do not overlap, and DottieSquare with square dots that overlap to create horizontal and vertical bars.
  17. Paper Caper NF by Nick's Fonts, $10.00
    This typeface is an amalgam of two cut-paper typefaces, as presented by Margaret Shepherd in her book, Calligraphic Alphabets Made Easy. Also included are a glue bottle at the bar position, and round-edge scissors at the dagger and double-dagger positions. Both versions of the font include 1252 Latin, 1250 CE (with localization for Romanian and Moldovan).
  18. Nanami by Thinkdust, $10.00
    A font inspired by the oriental flavours of Japan, Nanami a confident font with clear, clean lines which are well defined without being obtrusive. The distinctly sharp edges slice through empty space like Samurai swords, proudly wearing curves and corners like a Samurai wears their traditional ceremonial armour, and just as fierce. If Nanami isn't quite floating your boat why not check out its counterparts Nanami Rounded and Nanami Handmade.
  19. Poruka by Tour De Force, $30.00
    Poruka is slanted script typeface with connected letters with gently condensed look. Letters are designed as monoline forms with decent dose of elegancy and stylistic uniformity. Poruka is imagined mainly as typeface for shorter texts or headlines, where text needs to stand out from other elements of content. It can be used successfully both as webfont and on printed materials – all kinds of invitations, labels, packages, posters and editorial use. Poruka comes with two Stylistic Sets – 01 which activates uppercase letters with full font height (from the top of ascender to the bottom of descender) and 02 – which activates handwritten forms on "b", "d", "h" and "l" letters. Also, Poruka is equipped with Swashes and Discretionary Ligatures which doesn't really represent classical pack of expected ligatures, but more as graphical version of a couple of words like "yes", "no", "wait", "ciao" and a few more.
  20. Zing Sans Rust by Fontfabric, $29.00
    Zing Sans Rust is a textured handmade typeface with wide and calm proportions perfect for short text in small sizes, but also pleasant enough to use as an isolated display headline. It has a distinctive geometric spirit, smoothed with handmade details such as a slightly slanted axis visible in the terminals. The combination of Zing Script TM and Zing Sans TM brings a balanced completeness. Zing Goodies As a dessert, we serve you Zing GoodiesTM that tops off the whole package, making it an extraordinary delicacy! It has 4 basic forms — Bakery, BBQ, Banners, and Words — with two styles each, which contain plenty of adorable icons for any food and taste, elaborate banners, ribbons, and ornaments, and even a beautiful selection of useful words to accentuate your design.
  21. Ingeo by Blancoletters, $40.00
    Between the most rigid geometric letterforms and the most expressive calligraphy works there are, undoubtedly, countless combinatory possibilities. Ingeo is just one of them. Located very close to a geometric approach it shows, however, a clear willingness to accommodate in its structure the calligraphic traits of our alphabet. In Ingeo geometry grows from the inside, meaning that all its counters are based on geometric shapes. Around them, contours are later defined. The solid mass resulting from that interaction is modulated in specific areas in a way that evokes the way a writing hand finishes a letter and starts the following one. Ingeo seeks to accommodate calligraphic features in its geometric structure without any complexes, in the same way a computer engineer writes a song or a poet admires the orbits of planets and satellites. In this vast and unmapped realm between seemingly opposing concepts is where Ingeo finds its playground. There, that interaction is pushed to its limits and the resulting letterforms are later confronted with typographical conventions to assess whether they survive. Ingeo comes with 695 glyphs in its character set with support for more than 270 languages. Among these glyphs you can find 5 stylistic sets, 19 useful science-related icons as well as 7 different designs for ampersands.
  22. Heroking by Alit Design, $14.00
    Presenting ⚔The Hero King Typeface⚔ by alitdesign. The Hero King Typeface is inspired by action movie posters with the theme of war or knights in the night knight. The bold character of The Hero King Typeface is perfect for making hero movie titles, game titles, logotypes, halloween theme, t-shirt designs and so on with heroic themes. The Hero King Typeface has alternatives that you can combine between swashes and symbols that have the theme of heroes and war. Besides that this font is very easy to use both in design and non-design programs because everything changes and glyphs are supported by Unicode (PUA). The Hero King Typeface has a total of 1052 glyphs including symbol, multilingual. Language Support : Latin, Basic, Western European, Central European, South European,Vietnamese. In order to use the beautiful swashes, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe Photoshop CC, Adobe Indesign and Corel Draw. but if your software doesn’t have Glyphs panel, you can install additional swashes font files.
  23. TT Lovelies Script by TypeType, $29.00
    TT Lovelies Script useful links: Specimen | Graphic presentation | Customization options About TT Lovelies Script: Without any false modesty we can say that TT Lovelies Script is one of the most complicated projects we have ever carried out – there are 1115 glyphs, more than 2000 contextual alternates, 10000 kerned pairs and a large number of OT features, including ligatures and Old Style numbers. The most important characteristic of this font is that it is really seamless. We've done the impossible: in TT Lovelies Script, even capital letters are connected to lower-case letters without any breaks. The base for our typeface is original calligraphy by Russian designer Alena Korobanova. The beautiful handwriting was painstakingly crafted into a fully functional font. TT Lovelies Script is a very lively and playful typeface with some unpredictable nuances. Turn on the use of OpenType features CALT & DLIG in your graphic editor and use the font to the full. Every lower-case letter has characteristic pen strokes which begin and end a word. The pen strokes are turned on automatically when you accordingly type two hyphens at the beginning and at the end of a word. For instance, type '- - apricot - -' and you'll see the beautiful pen strokes at the beginning and at the end of the word. TT Lovelies Script uses a great number of contextual alternates and ligatures which help maintain the handwritten impression. For each letter, a separate grapheme is created for the end of a line, and we've also integrated the Case Sensitive OpenType feature to make working with upper-case characters easier. We've enabled onum, sups, sinf, numr, dnom, frac, ordn as well in order to work with figures. To benefit from all of these wonderful options, you need to use software which supports OpenType features. TT Lovelies Script language support: Acehnese, Afar, Albanian, Alsatian, Aragonese, Arumanian, Asu, Aymara, Banjar, Basque, Belarusian (cyr), Bemba, Bena, Betawi, Bislama, Boholano, Bosnian (cyr), Bosnian (lat), Breton, Bulgarian (cyr), Cebuano, Chamorro, Chiga, Colognian, Cornish, Corsican, Cree, Croatian, Czech, Danish, Embu, English, Erzya, Estonian, Faroese, Fijian, Filipino, Finnish, French, Friulian, Gaelic, Gagauz (lat), Galician, German, Gusii, Haitian Creole, Hawaiian, Hiri Motu, Hungarian, Icelandic, Ilocano, Indonesian, Innu-aimun, Interlingua, Irish, Italian, Javanese, Judaeo-Spanish, Judaeo-Spanish, Kalenjin, Karachay-Balkar (lat), Karaim (lat), Karakalpak (lat), Kashubian, Khasi, Khvarshi, Kinyarwanda, Kirundi, Kongo, Kumyk, Kurdish (lat), Ladin, Latvian, Laz, Leonese, Lithuanian, Luganda, Luo, Luxembourgish, Luyia, Macedonian, Machame, Makhuwa-Meetto, Makonde, Malay, Manx, Maori, Mauritian Creole, Minangkabau, Montenegrin (lat), Mordvin-moksha, Morisyen, Nahuatl, Nauruan, Ndebele, Nias, Nogai, Norwegian, Nyankole, Occitan, Oromo, Palauan, Polish, Portuguese, Quechua, Rheto-Romance, Rohingya, Romansh, Rombo, Rundi, Russian, Rusyn, Rwa, Salar, Samburu, Samoan, Sango, Sangu, Scots, Sena, Serbian (cyr), Serbian (lat), Seychellois Creole, Shambala, Shona, Slovak, Slovenian, Soga, Somali, Sorbian, Sotho, Spanish, Sundanese, Swahili, Swazi, Swedish, Swiss German, Swiss German, Tagalog, Tahitian, Taita, Tatar, Tetum, Tok Pisin, Tongan, Tsonga, Tswana , Turkish, Turkmen (lat), Ukrainian, Uyghur, Vepsian, VolapĂŒk, VĂ”ro, Vunjo, Xhosa, Zaza, Zulu.
  24. Astor by Lab-Dot, $24.99
    New Eurostile! A redesigned Eurostile font, Astor font, was created inspired of one of most used fonts in the world. Idea was to make new, contemporary design of old Eurostile font which was created 1962. by designer Aldo Novarese. Main characteristics and features of Astor font are: beautiful design and contemporary font. May be used like display font, cargo font, OCR font. Most of glyphs have same thickness and high modularity in combining 2 or more glyphs. Good for architect’s projects, labeling, making environmental typography installations, for use of some interior or exterior designs, furniture designs etc.
  25. Selfie by LiĂĄn Types, $37.00
    ATTENTION CUSTOMERS :) There's a new Selfie available, have a look here; Selfie Neue is better done and more complete in every aspect. However, you can stay here if you still prefer the classic version. -But first, let me take a Selfie!- said that girl of the song and almost all of you at least once this year. While some terms and actions get trendy, some font styles do it too. It wouldn't be crazy to combine these worlds, in fact it happens often. Selfie is a connected sans serif based in vintage signage scripts seen in GalerĂ­as of Buenos Aires. These places are, in general, very small shopping centres which pedestrians sometimes use as shortcuts to get to other parts of the city. Their dark corridors take you back in time, and all of a sudden you are surrounded by cassettes, piercings, and old fashioned cloth. For some reason, all these shops use monolined geometric scripts. Surely, neon strings are easier to manipulate when letterforms have simple shapes. My very first aim with Selfie was to make a font that would serve as a company to those self-shot pictures that have become so popular nowadays. However, the font turned into something more interesting: I realised it had enough potential to stand-alone. Selfie proves that geometry itself can be really attractive. In this font, elegance is not achieved with the already-known contrast between thicks and thins of calligraphy, but with the purity of form. Its curves were based in perfectly shaped circles which made the font easy to be used at different angles (some posters show it at a 24.7Âș angle) without having problems/deformities. In addition to its nice performance when used over photographs, the font can be a good option for packaging and wedding invitations. TIPS Adding some lights/shadows between letters will for sure catch the eye of the viewer: Words will look as if they were made with tape/strings; so trendy nowadays. Try using Selfie at a 24.7Âș angle so that the slanted strokes become perfectly vertical. Having the decorative ligatures feature (dlig) activated is a good option to see letters dance. TECHNICAL It is absolutely recommended to use this font with the standard ligatures feature (liga) activated. It makes letters ligate perfectly and also improves the space between words.
  26. Mr J Smith by Volcano Type, $29.00
    When there is no picture of a "most wanted" or "Missing Persons", photofit pictures are used. Once drawn by hand, they are now more and more substituted by photomontage. The personality is created with different modules like head, eyes, nose and mouth. The vague memory of a witness leads to the image of a "concrete" person. Sometimes different combinations of possible looks are attributed to a same person. This new virtual image finds itself soon in thousands of archives and data bases. Anyone can easily have access to those images by internet. To increase security and help track criminals, unknown death (Mr. Smith) or lost and kidnapped people, government asks citizen to help search those people. "Mr. J. Smith" is a font family consisting of 4 portrait-fonts and one letter-fonts. The portrait font "Mr. J. Smith" is a portrait-construction-kit. By layering the fonts "Head", "Eye", "Nose", "Mouth" one over the other, you can design over 7 million different faces. The font "Wanted" gives you the possibility to join names and registration numbers to the unknown or most wanted persons. What is nice about this font is the "surprise moment". Just write a word , "security" e.g., and you will get a nice shot of 8 different characters!
  27. SAV PT by Puckertype, $29.00
    SAV Display PT is directly inspired from hand-painted commercial signage found around Savannah, Georgia. There is a strong tradition of hand-painted signs adorning small car wash stations, to beauty salons, to mechanics and restaurants. Currently a collection of about four to five painters account for the majority of the signs. This font was derived from 10 uppercase letters that seemed to represent the aesthetic thread found throughout the signs. There are no lowercase letters found in these signs, so the lowercase of the font had to be designed from scratch. I felt this added versatility to the font and its possibilities for usage. This font is strictly a display font. However, because of the apparent roots (intended or unintended) of the lettering to transitional/modern modulated fonts, it does read surprising well at smaller sizes.
  28. Flatline Serif by Up Up Creative, $15.00
    Introducing Flatline Serif, a warm, friendly, and sensual serif font family. Meticulously drawn with high contrast between thick and thin strokes, it’s perfect for headlines, editorial uses, and advertising projects. Makes beautiful luxe logos and wedding invitations, too. Flatline Serif is an expansion of our existing bestseller, Flatline Sans. Flatline includes sixteen styles (eight weights each in both roman and italic), each of which includes nearly 500 glyphs. OpenType features include standard and discretionary ligatures, a small number of character variants, three figure sets, four ampersand styles, and multilingual support (including multiple currency symbols). The OpenType features can be very easily accessed by using OpenType-savvy programs such as Adobe Illustrator and Adobe InDesign. (You can also access most most of these features in Microsoft Word and other similar programs, but you'll need to get comfortable with the advanced tab of Word's font menu. If you need help with this, just ask!)
  29. D.I.Y. Time by Latinotype, $19.00
    D.I.Y. Time is a hand drawn type system designed by Luciano and Coto inspired by the DIY philosophy which has been transformed into a whole global counterculture movement, identifying the new generations that reprice the handwork, paying attention to quality, processes and materials used in the manufacture of goods and objects, food, clothing, furniture etc. This beautiful philosophy inspires us every day. Is present in our homes, in our lifestyle and this time we have given him way through a typeface family that mixes different styles but integrates them through language handmade. The result is a typeface based on hand lettering drawing with different brushes and pens on paper. With versions ranging from organic proposals as DIY time hand to other based on the classic proportions of Gill as DIY time sans. To accompany a set of compound words designed on the needs of small farmers and a set of ornaments illustrated, everything you need to begin to make your own.
  30. Flatline Sans by Up Up Creative, $15.00
    Introducing Flatline, an elegant, modern sans serif font family. Meticulously drawn with high contrast between thick and thin strokes with the goal of making even the simplest sans serif letters look sensual, elegant, and warm. It’s perfect for headlines, editorial uses, and advertising projects. Makes beautiful luxe logos and wedding invitations, too. Flatline includes six styles (three weights each in both roman and italic), each of which includes nearly 500 glyphs. OpenType features include 20 standard and discretionary ligatures, a small number of character variants, three figure sets, four ampersand styles, and multilingual support (including multiple currency symbols). The OpenType features can be very easily accessed by using OpenType-savvy programs such as Adobe Illustrator and Adobe InDesign. (You can also access most of these features in Microsoft Word and other similar programs, but you'll need to get comfortable with the advanced tab of Word's font menu.) Find inspiration (and sneak peeks at my next font-in-progress) on: Instagram: http://instagram.com/julieatupupcreative My website: http://upupcreative.com
  31. Township JNL by Jeff Levine, $29.00
    Township JNL is based on French Antique Condensed [a classic wood design] and is available in both regular and oblique versions. Reminiscent of Old West wanted posters and circus broadsides, this ultra-condensed typeface allows for more word copy to fit into a single line’s space.
  32. Craptoy by PizzaDude.dk, $20.00
    Craptoy is a grunge Open Type font - full of different auto ligatures! That means you can write words like beer, letter, bubble, success (just to name a few) without having the double letter repeating itself! (You will need to use OpenType supporting applications to use the autoligatures).
  33. Rina BT by Bitstream, $50.99
    Eduardo Manso has brought new meaning to the word distressed. The contours of Rina have been randomly inverted, spiked and split to create this agitated look. Surprisingly, Rina remains legible. And just to turn the screw a little more, Manso created an outline version, Rina Linea.
  34. Buffallo by Rockboys Studio, $23.00
    Buffallo is a unique and interesting handwritten font. Incredibly versatile, this font will fit a wide pool of designs. What you get: PUA encoded = Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word. PUA Encoded Characters - Fully accessible without additional design software.
  35. Mainstream by Mans Greback, $59.00
    Mainstream is a graffiti handwriting font, designed created by MÄns GrebÀck. It is vivid, artistic and contains a wide range of characters. Write underscores after any word to make an underline. Example: Mainstream_ Write * after any letter to put a crown on it. Example: Mainstre*am
  36. Paws & Tails by whyteshark, $15.00
    This is a fun animal-based font design. Great for posters for school, pet shops, animal-companies/organizations. Use one letter to start your word or use all of them, you'll have a truly unique logo and company style with this font. Contain only upper case letters.
  37. Organic Weekend by Bogstav, $14.00
    It is monospaced and organic. Two words that often not goes hand in hand, but in this case it does. You have 6 different versions of each letter to choose from, or just let the Contextual Alternates do the job by automatically cycles as you type.
  38. Megaxoid by PizzaDude.dk, $20.00
    Megaxoid is a grunge Open Type font - full of different auto ligatures! That means you can write words like beer, letter, bubble, success (just to name a few) without having the double letter repeating itself! (You will need to use OpenType supporting applications to use the autoligatures).
  39. Bodywerk by PizzaDude.dk, $20.00
    Bodywerk is a futuristic looking font, but worn and torn! The font has got more than 200 ligatures - including double letter and number substitution - along with a huge load of most common letter combinations! You will need to use OpenType supporting applications to use the autoligatures.
  40. Fairplex by Emigre, $49.00
    Zuzana Licko's goal for Fairplex was to create a text face which would achieve legibility by avoiding contrast, especially in the Book weight. As a result of its low contrast, the Fairplex Book weight is somewhat reminiscent of a sans serif, yet the slight serifs preserve the recognition of serif letterforms. When creating the accompanying weights, the challenge was to balance the contrast and stem weight with the serifs. To provide a comprehensive family, Licko wanted the boldest weight to be quite heavy. This meant that the "Black" weight would need more contrast than the Book weight in order to avoid clogging up. But harmonizing the serifs proved difficult. The initial serif treatments she tried didn't stand up to the robust character of the Black weight. Several months passed without much progress, and then one evening she attended a talk by Alastair Johnston on his book "Alphabets to Order," a survey of nineteenth century type specimens. Johnston pointed out that slab serifs (also known as "Egyptians") are really more of a variation on sans serifs than on serif designs. In other words, slab serif type is more akin to sans-serif type with serifs added on than it is to a version of serif type. This sparked the idea that the solution to her serif problem for Fairplex Black might be a slab serif treatment. After all, the Book weight already shared features of sans-serif types. Shortly after this came the idea to angle the serifs. This was suggested by her husband, and was probably conjured up from his years of subconscious assimilation of the S. F. Giants logo while watching baseball, and reinforced by a similar serif treatment in John Downer's recent Council typeface design. The angled serifs added visual interest to the otherwise austere slab serifs. The intermediate weights were then derived by interpolating the Book and Black, with the exception of several characters, such as the "n," which required specially designed features to avoid collisions of serifs, and to yield a pleasing weight balance. A range of weights was interpolated before deciding on the Medium and Bold weights.
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