Rum Serif is designed inside out based on modular counters. Rum Serif is a text & display family suitable for any purpose, any media, any size. A humanistic modular Serif in five weights containing small caps, italic, swashes, alternative characters, old style, lining, tabular & proportional figures. Design date: 2011-2014 The complete family consists of Sans Serif & Serif in both sharp and soft version + the display fonts Rum Plakat & Rum Silhouette.