Geometric/Technical style logotypes have been developed for car chrome labels since the early 1980’s. The styles are loaded with inspiration for great font families, but surprisingly, many of these sleek logotypes are lacking an expansive family to enhance and express their brand in a richer sense, becoming true brand workhorses. The Aspire family finds its origin of inspiration in the ACURA automotive company logo, and from there expands to an 6 font family of weights & oblique styles. Aspire pays homage the techno display styling of the inspiration logotype, further evolving beyond its brand inspired origin to give birth to a font family that pulls on modern and historical styles. It adopts a sturdy yet approachable style with its uniform stroke forms and curves, and goes on to include a lowercase, numerals, and a comprehensive range of weights, creating a straightforward, uncompromising collection of typefaces that lend a solid foundation and a broad range of expression for designers. Here’s what’s included with the Aspire Family bundle: 477 glyphs per style - including Capitals, Lowercase, Numerals, Punctuation and an extensive character set that covers multilingual support of latin based languages. (see the 6th graphic for a preview of the characters included) Stylistic Alternates - alternate characters that remove the angled stencil cuts for a more standardized text look. 3 weights in the family: Light, Regular, & Black. 3 obliques in the family, one for each weight: Light, Regular, & Black. Fonts are available in TTF & OTF formats. The TTF format is the standard go to for most users, although the OTF and TTF function exactly the same. Here’s why the Aspire Family is for you: - You’re in need of automotive sans font family with a range of weights and obliques. - You’re love that ACURA letter styling, and want to design anything within that genre. - You’re looking for an alternative to Eurostile with more stylized letterforms. - You’re looking for a clean techno typeface for your starship console labelling. - You just like to collect quality fonts to add to your design arsenal.

The impetus behind Felbridge was both ambitious and highly practical: to develop an ideal online" typeface for use in web pages and electronic media. Robin Nicholas, the family's designer, explains, "I wanted a straightforward sans serif with strong, clear letterforms which would not degrade when viewed in low resolution environments." Not surprisingly, the design also performs exceptionally well in traditional print applications. In 2001, to achieve his goal, Nicholas adjusted the interior strokes of complex characters like the M and W to prevent on-screen pixel build-up and improve legibility. Characters with round strokes were drawn with squared proportions to take full advantage of screen real estate. In addition, small serifs were added to characters like the I, j and l to improve both legibility and readability. "The result," according to Nicholas, "is a typeface with a slightly humanist feel, economical in use and outstanding legibility - even at relatively small point sizes. Most sans serif typefaces have italics based on the simple "sloped Roman" principle, but italic forms for Felbridge have been drawn in the tradition of being visually lighter than their related Roman fonts, providing a strong contrast when the italic is used for emphasis in Roman text. The italic letter shapes also have a slightly calligraphic flavor and distinctive "hooked" strokes that improve fluency. Felbridge is available in four weights of Roman - Light, Regular, Bold and Extra Bold - with complementary italics for the Regular and Bold designs. The result is a remarkably versatile typeface family, equally comfortable in magazine text copy or in display work for advertising and product branding. As a branding typeface, Felbridge works in all environments from traditional hardcopy materials to web design, and is even suitable for general office use. As part of a corporate identity, this no-nonsense typeface family will be a distinctive and effective communications tool." Felbridge™ font field guide including best practices, font pairings and alternatives.

How many times have you seen lettering on a book cover, poster, or card and wanted to make something similar? Decorata’s eight intertwining weights finally make that possible in an intelligent way. The first major collaboration of its kind, Decorata pairs the talents of supreme lettering artist Martina Flor and masterful type designer Neil Summerour. Lettering was traditionally understood as using words in an artistic way, while type design created written language for easy reading, the one overlapping the other in several ways. For this unique project, Martina created several versions of the alphabet and its decorative layers in her eye-catching style. Neil then took those designs and created an enormous eight-style font family that respects the designer’s need for control and capitalizes on the artist’s expressiveness. Each style can work separately but, on top of the foundational styles, try placing the Lace, then Filigree in contrasting colors. Use any OpenType-capable program to turn headlines from blasé to wowza, make posters with some pow, and design your own cards with that just-right level of detail. Whatever idea you can imagine with the Decorata family, it promises to be a playful and precise wordsmith where the words themselves are the art. Decorata’s glyphs are bifurcated, have medium contrast to showcase their intricate interactions, and include Shadow, Regular, Outline, Filigree, Lace, Fancy, Intricate, and Dingbat styles — eight in all. The Regular style sets the word or phrase to begin the design, Shadow ensures it lifts off the background, and Outline attempts to restrain its ornate flair. Think of those as the foundation and use the rest of the styles for flamboyance. The Intricate and Filigree styles vary only in the thickness of the glyphs, with Filigree being thinner. Lace removes the external curls around each letter but keeps the internal negative space from those decorative lines. The Fancy style is a solid lettershape that includes its attendant elements, and the Dingbats are exactly as expected: borders, manicules, patterns, frames, and many stylized items to bring designs to life.

You wrote on your school notebooks, didn't you. Of course, just about everyone did. And those that didn't are probably in therapy trying to overcome the repression and guilt. Balloon letters are fun, easy to draw and have a light-hearted presence. With little autonomy, what young person can resist the opportunity to make a public, personal statement on their notebook. Guess what! Adults do it too - with our cars, our houses, our toys, our accessories and so on. And how "grown-up" are we really? Anyway, my niece, Cori, made this nice, colorful, hand-drawn birthday card. It was so vibrant and fun - in warm circus colors - that I could not resist making it into a font. Use it for positive, fun stuff, stuff with a light touch - an invitation for an informal party perhaps, but probably not a formal dinner at the White House. This font is not comfortable in a bowtie. But don't be fooled. Casual as Cori is, you can set at least twelve major European languages with it, in addition to English: Albanian, Danish, Dutch, Finnish, French, German, Hungarian, Italian, Norwegian, Portuguese, Spanish and Swedish. Cori Valentine adds a decorative Valentine border to the upper case of Cori. By leaving out the bow in the upper center of the border we were able to fit the border around the accented caps. Similarly, we omitted the butterfly for the Ccedilla glyph. Blank versions of the regular border & the bowless border are provided at positions 135 & 137 in case you want to put a border around your signature or something like that. Just for reference, the letterforms for Cori Valentine are 75% the size as the regular Cori font. We would like to assure you that it is permissible to use Cori Valentine to create a romantic card, flyer or note during any month with less the 32 days.

The world of aviation is filled with clean and iconic logotypes, yet some of the earlier logotypes were friendly and simple. The Tailwind family finds its origin of inspiration in an early Air Jamaica company logo, and from there is expanded into a small but comprehensive font family. Tailwind celebrates the typographic stylings of the 70’s, with the soft rounded terminals and open geometric feel, transcending its brand inspired origin to give birth to a family that feels both retro and modern. It inherited the friendly stylings of the mostly lowercase logo that inspired it, and goes on to include a full standard character set with expansive international support of latin based languages, small caps styles, and three weights jumping from light to regular to a heavyweight black. This family is ready to chart a course for your designs towards that of a modern, comfortable appeal. Here's what's included with the Tailwind Collection bundle: 382 glyphs per style - including Capitals, Lowercase, Numerals, Punctuation and an extensive character set that covers multilingual support of latin based languages. (see the 6th graphic for a preview of the characters included) 6 fonts in 3 weights: Light, Regular, Black . Small Caps versions available in all weights. Fonts are provided in TTF & OTF formats. The TTF format is the standard go to for most users, although the OTF and TTF function exactly the same. Here's why the Tailwind Collection is for you: You're in need of a soft rounded font with a variety of weights with small caps for your designs You're a retro airline junkie and have to have anything inspired by Air Jamaica You love VAG Rounded, but you really want something just a little different You really dig the Akademics & Bloomingdales logos, but would like a softer type in that genre You just like to collect quality fonts to add to your design arsenal

Introducing "Black Hearts," a cutting-edge freestyle graffiti font that brings an urban edge to your design projects. This font is a testament to the rebellious spirit and creative expression found in street art. With its bold strokes and dynamic letterforms, "Black Hearts" captures the essence of graffiti culture, delivering a raw and authentic feel to your designs. Freestyle Graffiti Design: "Black Hearts" is crafted with a freestyle approach, emulating the spontaneous and expressive nature of graffiti art. The characters showcase a mix of intricate details and bold lines, creating a visually striking and edgy aesthetic. Regular and Extruded Versions: Take your designs to the next level with the 3D flair of "Black Hearts." The font comes with both regular and extruded versions, providing you the flexibility to experiment with depth and dimensionality in your typographic compositions. Graffiti Swashes: Add an extra layer of creativity to your designs with the included graffiti swashes. These unique elements complement the font's style, allowing you to embellish your text with expressive strokes and energetic curves. Ornamental Elements: Elevate your design projects with the diverse range of ornamental elements included in "Black Hearts." From spray-paint-inspired accents to urban motifs, these ornaments provide additional creative options for making your designs truly distinctive. "Black Hearts" is perfect for projects that demand an authentic urban vibe. Whether you're working on street art posters, album covers, clothing designs, or any project that requires a rebellious and contemporary feel, this font is your go-to choice. Versatile Applications: Streetwear Branding Music Album Artwork Graffiti Art Exhibitions Skateboard Deck Designs Edgy Advertising Campaigns Contemporary Logo Design "Black Hearts" is more than just a font; it's a statement. Embrace the rebellious energy of the streets and infuse your designs with the raw, unapologetic style of urban graffiti culture. Unleash your creativity and make a bold impact with "Black Hearts." ——— Black Hearts features: A full set of uppercase and lowercase Numbers and punctuation Multilingual language support PUA Encoded Characters OpenType Features Layered Style +425 Total Glyphs +200 Graffiti Swashes and Ornaments included!

I've always been in love with fat didones. That’s the reason of Posh. In search of something unique, I started this family back in 2013 with the aim of creating the fattest yet readable bodonian typeface in the market: It was a challenge, because roman fonts need generous counters (or what some call white spaces) and taking them to the extreme of inexistence attempted against the construction of many glyphs. Ears, dots, terminals and serifs always need some extra space so I had to find the exact point of boldness to make characters which have those attributes work well in the middle of those which haven't. (1) After a while, I felt I was again ‘in my element’: Big contrasted letters, sexy and elegant curves, and that Lubalinesque feeling that characterise my fonts. (2) Words written with Posh are a explosion of elegance and sensuality due to the fact that its didone attributes were exaggerated. Since it’s full of alternate glyphs, one can change and choose them until a nice block of ‘‘black’’ is achieved. (3) To accompany the regular style, I designed Posh Inline, a font with the same quantity of glyphs than the regular one; an all caps style called Posh Capitals, and also a really playful Italic version. I hope you find this one delicious like I do! This font is dedicated to all who understand letters are not just meant to be read, but also to be appreciated in group and individually. Enjoy it. NOTES (1) In example, it can be easy to design a fat letter ‘n’ with almost no counter, but really tough to make a satisfactory letter ‘s’ with serifs to match that ‘n’. (2) Also, it wasn't my first attempt in fat didones. Take a look at my font Reina, made in 2012. (3) Posters above show many words with ball terminals that seem to dance above and below the words in order to fill those “undesired” blank spaces.

Milea Lover is a beautiful script font with an irregular baseline. Milea Lover comes with a feminine and trendy style that gives a touch of love to your design projects. Milea Lover looks very beautiful for branding, logo, wedding invitations, greeting cards, fashion, book covers, posters, labels, quotes and other romantic projects. Have fun using Milea Lover!!! I really hope you enjoy it! Feel free to follow, like and share. Thank you so much for checking out my shop!

Amealnia Script is a new modern script font with an irregular baseline. Amealnia looks lovely on wedding invitations, thank you cards, quotes, greeting cards, logos, business cards and more. Perfect for using in ink or watercolor. Including initial and terminal letters, alternates, ligatures and multiple language support. To enable the OpenType Stylistic alternates, you need a program that supports OpenType features such as Adobe Illustrator CS, Adobe In design & CorelDraw X6-X7, Microsoft Word 2010 or later versions.

Mancave SRF is the perfect font for the ultimate party Neanderthal. Holding court in his den with a case of beer, wide screen TV and all of his sports buddies, he is safe and secure in his lair. Bold, brash and angular, this typeface was designed for Stella Roberts fonts by Jeff Levine. The net profits from my font sales help defer medical expenses for my siblings, who both suffer with Cystic Fibrosis and diabetes. Thank you.

Malibu was designed for ITC by Alan Meeks in 1992 and is a font with distinctive calligraphic roots. Pronounced stroke contrast and a marked leaning to the right give the font its energetic, lively image. The letters look almost as though cut from paper, their outer contours angular and pointed against a background. Flowing and demure, Malibu works well for both short texts and headlines. For best results, the lower case letters should be set close together.

Freehand 471 is the Bitstream version of Cascade Script by Matthew Carter. Released by Mergenthaler Linotype in 1965, this design is based on an earlier type by the Ludlow foundry. It's a dark, disconnected script with angular forms. It seems written by heavy marker and thus suitable for informal posters and signage and for advertising and display typography as well. Central European, Cyrillic, and Greek Monotonic characters were designed by Oleg Karpinsky. Released by ParaType in 2011.

Unveil the artistry of the written word with Corymbus, a script font that captures the beauty of handwriting. The interplay between thick and thin lines creates a visual feast for the eyes. The whimsical irregularity mirrors the fluidity of natural handwriting. The distinctive hallmark of this font lies in its swinging endings-each letter playfully extends beyond its baseline, creating a sense of rhythm. Corymbus fits in headlines, logos, print media, editorial layouts, and many more.

Foundry Form Serif was drawn concurrently as a sans and a serif, with matching capital and x-height proportions for harmonious use. The Foundry Form Serif design has a strong horizontal emphasis, slightly condensed proportions for economic use of space, and open counters ensuring legibility at small sizes. Both families function independently. Foundry Form Serif includes a true italic; the angularity and sharp serifs help to retain maximum clarity, with the contrasting stroke widths adding refinement.

Irena is a cubist/expressionist font inspired by Vojtěch Preissig. Preissig (1873-1944) was a Czech typographer, printmaker, illustrator and teacher, whose work was influenced by Japanese Art and Symbolism. During WWII, Preissig supported the Czech resistance and he was arrested in 1940. He died on June 11th in Dachau concentration camp. This font was named after his daughter Irena Bernášková. The Irena font is angular and square(ish), yet easy to read. It comes with extensive language support.

ITC Skylark, from designer Patty King, is an alphabet with a strong handwritten character and calligraphic influences. The figures look as though they were written with a broad-tipped pen on rough paper. The result is a light stroke contrast, irregular outer contours, pointed stroke endings and a clear slant to the right. These characteristics lend the font its spontaneity and liveliness. ITC Skylark is best used for headlines and short texts in point sizes of 12 and larger.

Hello Freshtea is a rough brush and fresh handwritten script font with an irregular baseline and dramatic movement. This font is great for your next creative project such for use with logos, printed quotes, invitations, cards, product packaging, headers, logotype, letterheads, posters, apparel design, labels, and more. Hello Freshtea is complete with uppercase and lowercase letters, as well as multi-language support, numbers, punctuation. also provide some ligatures. Mail Support: If you have any question, please contact.

Derlone is a new modern brush font with irregular basic lines. contemporary design approach, natural handmade, suitable for use in title designs such as clothing, invitations, book titles, stationery designs, quotes, branding, logos, greeting cards, T-shirts, packaging designs, posters and much more. Complete with upper and lower case letters, as well as multi-language support, numbers, punctuation, and several ligatures as complements. Thank you so much for looking and let me know if you have any questions.

Oilvare is a hand-drawn, layered typeface inspired by vintage painted signs and oil cans. While sturdy, it also has a softer side—wide proportions, oval-inspired forms, curled angle strokes, and a medium contrast all help give it a little bit of distinction from the typical sans serif. Mix, match, and layer the styles to your liking. Carefully drawn, when you enlarge the typefaces, the subtle irregularities become more apparent and harken to hand lettering of the past.

Onyon is a bizarre typeface with vertical stems that thicken in the middle and narrow at the ends. It was created as an experiment to see what a typeface would look like if the vertical stems were diamond or rhombus shaped. The letters are angular with unusual triangular serifs and they have no curves. It is a harsh, cruel typeface that will make your eyes water if you use it at small point sizes for text.

Dreamy Brush is textured brush font, contemporary approach to design, handmade natural with an irregular baseline. Suitable for use in title design. Such as apparel, invitations, books tittle, stationery design, quotes, branding, logos, greeting card, t-shirt, packaging design, poster and more. Dreamy Brush includes a complete set of uppercase and lowercase letters, as well as multi-language support, numbers, punctuation, ligatures. Thanks so much for looking and please let me know if you have any questions.

Deconstructed JNL is another set of rubber stamp alphabet letters and numbers from a 1930s toy printing set. The original typeface of this set is Cheltenham Open. The stamps were printed out and scanned, creating this limited-character font with dual characteristics. At small point sizes it replicates inked rubber stamp impressions, but in larger format it shows angular lines and erratic character shapes as if made from cut paper or lettering that was intentionally made to look damaged.

Intensiva font family has been designed for Graviton Font Foundry by Pablo Balcells in 2019. It is a slightly condensed, humanistic sans serif typeface with angular details and shortened endings that provide an unorthodox appearance. Despite of this particular features, it is suitable for any kind of project, text length, size and, due to it subtle condensation, it is particularly effective for space economizing. Intensiva consists of 8 styles, each containing small caps and glyph coverage for several languages.

Rick Bradley - known for his Fine Hand, Bible Script, Bradley Hand and Calligraphic Ornaments - drew this font from a gravestone in Ashbourne, Derbyshire, dated 1241. The irregularity lends a special charm to this 'English dialect' version of the international Lombardic style, while the ornamental points reflect the mediaeval 'horror vacui', fear of empty spaces where the evil one might creep in with his influences. Perhaps most useful as a display font, but complete with lower case and extras.

Smoltimes are two variations of a new modern brush font with irregular baselines. a contemporary approach to design, handcrafted in nature, perfect for use in title designs such as clothing, invitations, book titles, stationery designs, quotes, branding, logos, greeting cards, t-shirts, packaging designs, posters and more. Complete with upper and lowercase letters, as well as multi-language support, numbers, punctuation, and multiple ligatures. Thank you very much for looking and let me know if you have any questions.

Linotype Schnitz is part of the Take Type Library, selected from the contestants of Linotype’s International Digital Type Design Contests of 1994 and 1997. Designed by the Finnish artist Osmo Niemi, the characters seem to contain no round forms at all. Linotype Schnitz looks as though it were chiseled and has an angular, almost brittle feel. The restless and lively appearance makes Linotype Schnitz particular well-suited to headlines and shorter texts with point sizes of 12 and larger.

Kidcut is a typeface created by cutting glyphs out of paper with scissors. The shapes are irregular, giving the impression of being cut out by a child. The typeface contains upper and lower case letters of the Latin alphabet (basic, Eastern, Western and South Western Europe, Vientamese and Pinyin) and three contextual alternates from each glyph, which is very important when there are three identical letters in one word - then we have the impression of handmade, not repetitive.

Macis is a real-and-fake-retro-modern font-family containing five weights from thin to black. It is inspired by shop signs, packaging and typography from around the middle of 20th century. Though it is strictly geometrically constructed, it contains some hand-crafted influences as well as some irregularities. Some say, it dances on the baseline, ’cause the bowls and curves reach far out over the stems. Use it in big sizes, especially the extreme weights!

Carlos Winkow designed Reporter in 1938 for the Wagner foundry. The strokes of this interesting script have the texture of dry brushwritten letters. The alignment is slightly irregular, giving it a spontaneous feeling. Reporter No. 2 is a slightly simplified version of the original Reporter, without the numerous small white strokes inside its stems, which gave the original a scribbly effect. The font is bold and informal. It works well in signs, posters, and other display uses.

Risthiya Brush is textured brush font, contemporary approach to design, handmade natural with an irregular baseline. Suitable for use in title design. Such as apparel, invitations, books tittle, stationery design, quotes, branding, logos, greeting card, t-shirt, packaging design, poster and more. Risthiya Brush includes a complete set of uppercase and lowercase letters, as well as multi-language support, numbers, punctuation, ligatures. Thanks so much for looking and please let me know if you have any questions.

MASYTE by Holyline is a sans serif display typeface with reguler and italic style . It's very bold and fun with a unique shape. Perfect for headline, custom logo, or anything for your creativity and MASYTE is perfect typeface if you want something new with your project. Happy creating!

CONCEPT/ CHARACTERISTICS The base was a head-vein illustration. This served as a design grid. Novel letterforms were sought and found. Hand-drawn analog and digitized later. Experimentally, novel, fresh and an eye-catcher. Completely new insights into the human brain. A font for happy thoughts. ghostly visions, or simply for the next freshen party flyers. APPLICATION AREA The happy, creepy, Horror handmade font »Happy Brain Creepy Tha­la­mus« with many language support would look good at head­lines. Magazines or web­sites, party flyer, movie pos­ters, music Poster, music covers or webbanner. TECHNICAL SPECIFICATIONS Head­line Font | Dis­play Font | Handmade Horror Font "Happy Brain Creepy Thalamus" Open­Type Font with 283 gly­phs, alter­na­tive let­ters and liga­tures (with accents & €) & 1 style (regu­lar).

CONCEPT/CHARACTERISTICS
 Experimental analog handwritten style. Handwritten in ink in a conventional roll-on deodorant. The dirty, grimmy Grunge-Look and the sloppy, rough Handwritten-Look script cha­rac­ter, gives the type­face a high reco­gni­tion value and uniqueness. The motto is handmade, rough & experimental. APPLICATION AREA
 The rough, ink-like, handwritten look of the handmade font „dirty deo hand ink“ would look good at logos, dis­play size for poster, flyer, comics and gra­phic novel let­te­ring, head­lines in maga­zi­nes or web­sites, packa­ging, music covers or webbanner etc. TECHNICAL SPECIFICATIONS 
Head­line Font | Dis­play Font | Raw Trash Script Font „dirty deo hand ink“ OpenType Font with & 282 gly­phs & 1 style (regu­lar). Symbols and liga­tures (with accents & €)

Gryffensee is designed to be the Futura of blackletter, combining the time-honored gravity and relentlessness of the Gothic script with the clean, contemporary freshness of the geometric sans. Built from a tightly controlled inventory of lines, arcs, sharp cuts, and OpenType features, Gryffensee was born and raised in the digital age, yet retains the powerful charisma and human warmth of its mediaeval blackletter ancestors. As a result, it excels in a wide range of display settings, logotypes, and short text. Unlike most conventional blackletters, it even handles all-caps usage with grace, and includes an extensive Cyrillic character set (in the Pro version). Apart from a generous range of automatic ligatures and contextual alternates, Gryffensee offers stylistic alternates that allow users to customize its appearance to their tastes. The capital letters |AGHIKZ| come in alternate cuts that trade traditional shapes for increased legibility, while the letter |s| appears in three cuts, each with a unique, distinct flavor. All these options are accessible through OpenType stylistic sets in the main Latin font, Gryffensee Eins. For easy use in applications without OpenType support, we provide two additional Latin fonts (Gryffensee Zwei and Drei) in which these options replace the default cuts. Finally, Gryffensee Pro offers all the functionality of Gryffensee Eins, plus Cyrillic support. My intention to devise a contemporary geometric blackletter was inspired by four hand-painted letters, |ABCD|, in Sasha Prood�s online portfolio. I later found out that he had, in turn, taken those letters from an existing font, Bastard, by Jonathan Barnbrook. Luckily, by that time my project had taken on a life of its own. Gryffensee is an original design that bears only the most superficial resemblance to Bastard. Gryffensee is a mediaeval spelling of the lake Greifensee near which I grew up. It is pronounced [?gri?f?n?se?], or "GRIEF-un-say" in English approximation. This font is dedicated to Simone.

Futura is the fully developed prototype of the twentieth century Geometric Sanserif. The form is ancient, Greek capitals being inscribed by the Cretans twenty-five hundred years ago at the time of Pythagoras in the Gortyn Code, by the Imperial Romans, notably in the tomb of the Scipios, by classical revival architects in eighteenth century London, which formed the basis for Caslon’s first sanserif typeface in 1817. Some aspects of the Geometric sanserif survived in the flood of Gothics that followed, particularly in the work of Vincent Figgins. In 1927, stimulated by the Bauhaus experiments in geometric form and the Ludwig & Mayer typeface Erbar, Paul Renner sketched a set of Bauhaus forms; working from these, the professional letter design office at Bauer reinvented the sanserif based on strokes of even weight, perfect circles and isosceles triangles and brought the Universal Alphabet and Erbar to their definitive typographic form. Futura became the most popular sanserif of the middle years of the twentieth century. Ironically, given its generic past, Futura is the only typeface to have been granted registration under copyright as an original work of art, and, further irony, given the key part played by the Bauer letter design office, the full copyright belongs to Renner and his heirs. This decision in a Frankfurt court implies that a further small group of older typefaces may also be covered by copyright in Germany, particularly those designed for Stempel by Hermann Zapf. This situation appears to be limited to this small group of faces in this one country, although protection of designers’ rights in newer typefaces is now possible in France and Germany through legislation deriving from the 1973 Vienna Treaty for the protection of typefaces. Mergenthaler’s Spartan is a close copy of Futura; Ludlow’s Tempo is less close. Functional yet friendly, logical yet not overintellectual, German yet anti-Nazi... with hindsight the choice of Futura as Volkswagen’s ad font since the 1960s looks inevitable.

Imagine America in the 1930s. A gangster flick with Al Capone, a crime novel featuring Philip Marlowe. Our hero in a fedora sits in a classy bar, orders a double bourbon, lights a cigar and eyes the evening paper. He turns the pages, reading about a bank heist over on Third Avenue, a scandal involving a baseball player, a small ad for a general practitioner and a large spread about a famous law firm. What do the bottle of booze and the majestic facade of the bank have in common? The elegant baseball uniform and trustworthy attorneys? - Copperplate Gothic - When Frederick William Goudy created his legendary typeface in 1901, it went on to literally become the symbol of early 20th century America. Tiny serifs, characteristically broad letterforms, and particularly bold titles decorated calling cards at 6-point size, enormous bronze-cast logos, newspaper headlines, restaurant menus and more. This was the golden age of Copperplate, lasting up until the arrival of die neue Typografie and monospaced grotesques in the 1960s. Then the typeface almost completely disappeared. It made a partial comeback with the advent of the personal computer; digitizations of varying quality appeared, and one version even became a standard font in Adobe programs. This may have played a role in Copperplate later being used in DIY projects and amateur designs, which harmed its reputation. Copperplate New has been created to revive the faded glory of the original design. Formally, the new typeface expands the existing weight and proportional extremes. The slight serifs are reduced even further, making the typeface sans-like at smaller point sizes and improving readability. In contrast, at large point sizes it retains all of its original character. Decorative inline & shadow styles have been added and both have been created in all five proportions, making it easy to adapt the typesetting to the format you need. Despite these changes and innovations, Copperplate New remains true to Goudy’s original design and represents a snazzy way to evoke a golden era in American culture. Specimen: http://carontwice.com/files/specimen_Copperplate_New.pdf