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  1. Millwright by 10four, $24.95
    Millwright is a display typeface family inspired by spunky DIY attitude and Industrial era hardware… an exercise in rendering glyphs with a rudimentary, hand-cut flavour. The type family’s built in Open Type features allow for easy substitution of glyphs… creating plenty of diversification for letter combinations, and multiple glyph variations. Millwright results in designs that are packed with bold character and Do-it-yourself pizzazz. Millwright’s quirky letterforms lend itself to a multitude of graphic applications; from serious branding applications, to light-hearted packaging, to children’s book publishing, to hand-crafted DIY projects. Millwright comprises a family of 4 styles; the utilitarian “Regular” weight, a brash “Black” weight, to the art-deco inspired "Inline" and the accompanying “Inside” for layering multiple colours.
  2. FF Bauer Grotesk by FontFont, $50.99
    FF Bauer Grotesk is a revival of the metal type Friedrich Bauer Grotesk, released between 1933 and 1934 by the foundry Trennert & Sohn in Hamburg Altona, Germany. The geometric construction of the typeface, infused with the art déco zeitgeist of that era, is closely related to such famous German designs as Futura, Erbar, Kabel and Super Grotesk that debuted a few years earlier. However, Bauer Grotesk stands out for not being so dogmatic with the geometry, lending the design a warmer, more homogenous feeling. The oval “O” is a good example of that, as well as characteristic shapes like the capital M or the unconventionally differing endings of “c” and “s” which make for a less constructed look. Watch the FF Bauer Grotesk introduction video on Vimeo
  3. Festival Script Pro by Sudtipos, $69.00
    Festival Script is a logical evolution within the deco script territory previously explored by Koziupa and Paul in efforts like Aranjuez, Bellas Artes, Heraldica and Tanguera. In Festival Script, strong bilinear contrast and ornamental swashes combine to convey a sense of modern luxury. This combination echoes the current trend in consumer goods of elevating simple, everyday products to objects of desire. Festival’s basic structure is the familiar Koziupa aesthetic of tapering stems and sharp endings, but this time informed by a more geometric sensibility. A wide variety of thin, ribbonlike strokes add a beautifully ornamental feel, evoking Argentine “filete” motifs. Almost every letterform includes multiple alternates, providing design possibilities from minimal to exuberant. Festival Script Pro is loaded with alternates, swashes, endings and Latin-based language support.
  4. Ingram BT by Bitstream, $50.99
    Ingram BT might be described as Deco, or Arts & Crafts, in style. Created by Alex Marshall, it is a very condensed design with high-waisted uppercase glyphs that feature dots rather than straight lines for the middle hairlines. There are two sets of alternate glyphs accessible via stylistic and contextual OpenType features. The contextual alternates offer the most interesting glyph substitutions. There are also oldstyle and tabular figures, superiors and inferiors, as well as unlimited fractions. Ingram is a very handsome, casual typeface, with a slightly rough finish. The compact lowercase remains very readable at text sizes and it is a pleasure to turn on the earth tone colors and typeset left and right justified paragraphs! The extended character set supports Baltic and Central European languages.
  5. Garnet Euro Typewriter by Coniglio Type, $19.95
    Garnet is a rare TT typewriter face, made digital from analog samples gathered with great care by Coniglio Type. A time and place; type and life. Garnet Euro Typewriter is the first new release by designer Joseph V Coniglio in over 5 years. It is contemporary designer type, made from the struck steel hammers of an art deco san serif face transferred from a mechanical 1926 Royal Portable typewriter. It has an obsessively complete commercial roman character set ––for the pre-opentype environment of the late 1990's. Yes, it has that great “Monopoly Game” question mark -- and all on a period-piece typewriter! You should have no trouble grafting that sorely needed Euro symbol.” –And he very well did!
  6. Bloxic by Studio Buchanan, $20.00
    Bloxic is a chunky, counter-less display typeface, packed full extra characters and some bonus icons! Bloxic comes packed with over 320 glyphs, including stylistic alternate characters, circled numbers, and a whole bunch of useful symbols and stuff. It started life back in 2008, when pop/punk/emo bands were all the rage. Pulled from a hand lettered t-shirt design, adapted and systemised – it now exists for your typographic pleasure. It still carries some of the hand rendered feel of the original design, and has some slightly different takes on a zero counter typeface (which the world clearly need more of...).
  7. Stat Text Pro by Jure Kožuh, $45.00
    www.Stat-Type.com Complementary Type Family Stat Display Pro Stat Text Pro is an information design sans serif type family which was developed as a complementary to Stat Display Pro. Stat Text Pro retains many characteristics of its display counterpart, while giving readability a greater importance. It has simpler letter shape details which enable it to accomplish a constant rhythm whiles being read. Its main intended use is to accompany Stat Display Pro in places where longer passages of text are needed. In this way the visual character of the composition is retained and at the same time readability of text is given attention. As its display counterpart it has a large character set with multiple weights, which are defined by optimal size ratio, wide aperture and balanced counters. It contains nearly 700 glyphs, including diacritics, ligatures, small caps, old–style figures, arrows and more. This enables it to achieve wide language support. It consists of four weights (Light, Regular, Medium, Bold) which are accompanied by their corresponding obliques. Stat Text Pro type family has higher than average x height (72% of cap height) which is accompanied by matching ascender and descender size ratios. The development of the type family was based on research in legibility to achieve highly legible letter shapes, while not diminishing their visual character. A detailed description of Stat Pro type family is available at Stat-Type.com where a DEMO font can be downloaded.
  8. Blipzoid by Typodermic, $11.95
    Discover Blipzoid: a one-of-a-kind typeface that fuses the elegance of art deco with the futuristic allure of 1960s sci-fi. This compact display font offers a captivating blend of sleek geometric shapes, striking contrast, and magnetic ink-inspired characters, creating a truly unique visual experience. Step into a world where high-fashion meets pulp sci-fi, where the luxurious essence of art deco converges with the daring imagination of vintage science fiction. Blipzoid's distinct letterforms effortlessly adapt to your project's context, delivering an otherworldly ambiance or an air of sophistication reminiscent of haute-couture fashion. Embrace the dual nature of Blipzoid in your next project, and let it transport your message to a realm of opulence and enigmatic futurism. Elevate your designs with this extraordinary typeface that seamlessly melds Carnaby Street's 1960s mod aesthetic with the mysterious allure of uncharted galaxies. Most Latin-based European writing systems are supported, including the following languages. Afaan Oromo, Afar, Afrikaans, Albanian, Alsatian, Aromanian, Aymara, Azerbaijani, Bashkir (Latin), Basque, Belarusian (Latin), Bemba, Bikol, Bosnian, Breton, Cape Verdean, Creole, Catalan, Cebuano, Chamorro, Chavacano, Chichewa, Crimean Tatar (Latin), Croatian, Czech, Danish, Dawan, Dholuo, Dutch, English, Estonian, Faroese, Fijian, Filipino, Finnish, French, Frisian, Friulian, Gagauz (Latin), Galician, Ganda, Genoese, German, Gikuyu, Greenlandic, Guadeloupean Creole, Haitian Creole, Hawaiian, Hiligaynon, Hungarian, Icelandic, Igbo, Ilocano, Indonesian, Irish, Italian, Jamaican, Kaingang, Kanuri, Kaqchikel, Karakalpak (Latin), Kashubian, Kikongo, Kinyarwanda, Kirundi, Kurdish (Latin), Latvian, Lithuanian, Lombard, Low Saxon, Luxembourgish, Maasai, Makhuwa, Malay, Maltese, Maori, Moldovan, Montenegrin, Nahuatl, Ndebele, Neapolitan, Norwegian, Novial, Occitan, Ossetian (Latin), Papiamento, Piedmontese, Polish, Portuguese, Quechua, Rarotongan, Romanian, Romansh, Sami, Sango, Saramaccan, Sardinian, Scottish Gaelic, Serbian (Latin), Shona, Sicilian, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swazi, Swedish, Tagalog, Tahitian, Tetum, Tongan, Tshiluba, Tsonga, Tswana, Tumbuka, Turkish, Turkmen (Latin), Tuvaluan, Uzbek (Latin), Venda, Venetian, Vepsian, Võro, Walloon, Waray-Waray, Wayuu, Welsh, Wolof, Xavante, Xhosa, Yapese, Zapotec, Zarma, Zazaki, Zulu and Zuni.
  9. Sgt Peppers by K-Type, $20.00
    SGT PEPPERS LONELY HEARTS CLUB is a typeface inspired by the capital letters on the bass drum in the Beatles' Sgt Pepper album cover. The original lettering was hand painted by fairground artist Joe Ephgrave during March 1967 in an art deco style he called 'futuristic'. The font completes the uppercase, adds a lowercase, and includes a full complement of over 400 characters. SGT PEPPERS OUTLINE and SGT PEPPERS OUTLINE FILL are two fonts with matching spacing and kerning that can be overlapped for creating bicolor/multicolor effects and faux drums. The Outline and Outline Fill fonts do not contain lowercase characters, instead they comprise two weights of outline capitals as painted on the Sgt Pepper drum. The uppercase letters are in the wider style from around the outer edge of the drum, and the lowercase keys deliver the more condensed 'Lonely Hearts' inline style from the middle of the drum. The uppercase Y has been flipped to produce a more conventionally acceptable character with the thicker diagonal arm on the left. However, Joe Ephgrave's reverse Y (with inline) is included in the Outline fonts at the Section keystroke § (Alt-0167 on Windows). A simplified vector image (mono) of the bass drum without lettering is also included within the Outline fonts at the PlusMinus keystroke ± (Alt-0177 on Windows).
  10. Between The Lines BF by Bomparte's Fonts, $29.00
    The famous Catalan architect, Antoni Gaudí, used to say “there are no straight lines or sharp corners in nature…” However, with Between The Lines that’s exactly what you’ll find: straight lines, parallel and perpendicular, all in a glorious display of Art Deco style. Here the verticals and horizontals dominate while the diagonals “sit this one out”. Curvilinear lines also run free here: they serve as refreshing counterpoints to prominent straights. These forms suggest a somewhat expressive script-like characteristic, (especially in lowercase) wherever the font’s many initials, terminals and contextual alternates are employed. Between The Lines offers many options for alternate letterforms (ligatures, stylistic alternates, contextual alternates, etc.). When these OpenType features are used judiciously and selectively, your typography will be greatly heightened. You’ll find BTL right at home in a number of environments: music album covers, snack food packaging, magazine headlines, cosmetics, signage and more. PLEASE NOTE: due to its very tall ascenders, Between The Lines benefits from generous leading (line spacing). Multilingual support included.
  11. Art-Decoretta, conceived by Gophmann A.L., is an exquisite blend of creativity and elegance, a font that encapsulates the art deco spirit with a contemporary twist. This font is characterized by its ...
  12. Krizi Amo Pro by CheapProFonts, $10.00
    Inspired by the lettering on a perfume, Halmos extrapolated a complete uppercase alphabet, and he also created a matching lowercase. Now the character set has been expanded completely, and this stylish Art Deco font is ready to create some headlines, new logos and wordmarks in many more languages. ALL fonts from CheapProFonts have very extensive language support: They contain some unusual diacritic letters (some of which are contained in the Latin Extended-B Unicode block) supporting: Cornish, Filipino (Tagalog), Guarani, Luxembourgian, Malagasy, Romanian, Ulithian and Welsh. They also contain all glyphs in the Latin Extended-A Unicode block (which among others cover the Central European and Baltic areas) supporting: Afrikaans, Belarusian (Lacinka), Bosnian, Catalan, Chichewa, Croatian, Czech, Dutch, Esperanto, Greenlandic, Hungarian, Kashubian, Kurdish (Kurmanji), Latvian, Lithuanian, Maltese, Maori, Polish, Saami (Inari), Saami (North), Serbian (latin), Slovak(ian), Slovene, Sorbian (Lower), Sorbian (Upper), Turkish and Turkmen. And they of course contain all the usual "western" glyphs supporting: Albanian, Basque, Breton, Chamorro, Danish, Estonian, Faroese, Finnish, French, Frisian, Galican, German, Icelandic, Indonesian, Irish (Gaelic), Italian, Northern Sotho, Norwegian, Occitan, Portuguese, Rhaeto-Romance, Sami (Lule), Sami (South), Scots (Gaelic), Spanish, Swedish, Tswana, Walloon and Yapese.
  13. Flirt by Canada Type, $25.00
    It's a very happy day when we stumble upon beautiful alphabets that were never digitized. It is even a happier day when the beautiful alphabet finds its way to us through friends and people who like our work. Some two months ago, the forms of this gorgeous font were pointed to us by a friend who saw it in an old Dover Publications specimen book showcasing historical alphabets. It was there under the name Vanessa, with nothing else to go by. We looked and researched for further information but found nothing else. So this gem comes to you like a coal that winked its way out of the ashes because it wanted to shine again. Flirt is very authentic art deco with a noticeable element of artistic pride, swashy delicate majuscules and very aristocratic, fashionable and flirty minuscules. The majuscules can be used as every other capitals usually are, or as initial caps. The minuscules can very nicely stand on their own quite independently from the caps whenever desired. These letters are quite similar to the hand lettering used on of the kind of theater posters, specifically burlesque and opera entertainment, which are now considered very retro-chic and fashionable to see hanging on walls in home or office. The initial specimen we worked from showed a single basic art deco alphabet with numerals which seemed as they belonged to another font. That alphabet became the base Flirt font, the numerals were redrawn to fit much better with the minuscules, and the character set was greatly expanded to include punctuation, accented characters, and many many alternates, especially for the majuscules. Majuscules with a descending right vertical stroke were a common artistic touch in the high days of theater posters, so we thought they would be great additions to the character set. These alternates can be found all over the font. So to maximize the design fun, have a character map or glyphs palette handy when you use Flirt. After the base font was finished, we thought it would be a good idea to give it a bold treatment unlike anything seen out there, and the farthest thing from the mechanical bolds seen everywhere now. This bolding treatment consisted of thickening the lowercase's vertical strokes inwards, but leaving the horizontal stroke weight as is, and thickening only the thicker vertical strokes of the uppercase. The result is quite the visual feat. We encourage you to test both the regular and bold weights and see for yourself.
  14. Arta by Olivier Blanc, $34.00
    ARTA is an ArtDeco style font, inspired by classic font like Newport Classic with elongated typeface with high waisted uppercase letters which curve in an geometric and elegant way. It consisted of really condensed lettering which had little space available. It's a well complet font with 315 Glyphs for most latin languages as "English, French, Spanish, German, Icelandic, Afrikaans, Catalan, Czech, Esperanto, Hungarian, Latin, Latvian, Lithuanian, Maltese, Northern Sami, Polish, Serbo-Croatian, Slovak, Slovene, Sorbian, Turkish and Welsh". ARTA will give to your design an chic presentation, you will be able to generate beautiful writings,thanks to 3 differents type "Light, Regular & Bold". It can be used for Shop, Restaurant, Jewelry, Cosmetic, Press identity & more. I started to work on this typeface at the creation of a logo in 2017 for the butcher shop of my uncle in Luchon in France named "Le Louchébem". I always had in mind to complete & share it. So after some years, I decided that it was time to finish it. This was my first Typography creation and I wanted to make it as an Art Deco typeface. I really love this elegant, high & classy lettering style. I want to bring this 1910's vibes back to be more use in our days.
  15. Dress by Typesenses, $39.00
    Influenced by the ornamented capitals found in late nineteenth century specimens, this layered font was designed to decorate publication covers, labels, stationery or any other piece that needs to be embellished. This family intends to dress any work. Started up by the author’s hand, Dress is a professional work, accurate, well spaced, with ligatures and alternates for uppercases, initials, endings and figures. Each variable contains more than 1200 glyphs with plenty of OpenType features and extensive Western, Central and Eastern European language support. Use professional software that widely support Open Type features. Otherwise, you may not have access to some glyphs. For further information about features and alternates, see the User Guide The main member of this family is the Base font which can be used alone or decorated with the layers: Shade One or Shade Two, Inline One or Inline Two and Outline. In this way, experienced designers will create their own combinations. On the other hand, there are multi-layered fonts that make Dress easier to use: Dress Combo One to Five. Additionally, Dress Deco adorns the beginning and the ending of the words, while the Ornaments decorates the whole design. The family package contains all this thirteen options. Dress matches very well with Limon Script Let’s Dress your work!
  16. Boogie Nights NF Pro by CheapProFonts, $10.00
    A typical Art Deco font. I have redesigned the uppercase “S” to mach the lowercase, tweaked a little here and there - and completely redesigned all the diacritics (which didn't really match the letter designs). Nick Curtis says: "The inspiration for this font came from a poster for an Austrian trade show from the 1920s, credited simply to Wasserman." ALL fonts from CheapProFonts have very extensive language support: They contain some unusual diacritic letters (some of which are contained in the Latin Extended-B Unicode block) supporting: Cornish, Filipino (Tagalog), Guarani, Luxembourgian, Malagasy, Romanian, Ulithian and Welsh. They also contain all glyphs in the Latin Extended-A Unicode block (which among others cover the Central European and Baltic areas) supporting: Afrikaans, Belarusian (Lacinka), Bosnian, Catalan, Chichewa, Croatian, Czech, Dutch, Esperanto, Greenlandic, Hungarian, Kashubian, Kurdish (Kurmanji), Latvian, Lithuanian, Maltese, Maori, Polish, Saami (Inari), Saami (North), Serbian (latin), Slovak(ian), Slovene, Sorbian (Lower), Sorbian (Upper), Turkish and Turkmen. And they of course contain all the usual “western” glyphs supporting: Albanian, Basque, Breton, Chamorro, Danish, Estonian, Faroese, Finnish, French, Frisian, Galican, German, Icelandic, Indonesian, Irish (Gaelic), Italian, Northern Sotho, Norwegian, Occitan, Portuguese, Rhaeto-Romance, Sami (Lule), Sami (South), Scots (Gaelic), Spanish, Swedish, Tswana, Walloon and Yapese.
  17. Lady Edith by MKGD, $13.00
    Lady Edith harkens back to the days of flappers and cocktail parties. The early part of the twentieth century, when Art Deco was at it’s height and high fashion was all the rage. A time of beauty, class and elegance. A minimalistic font with clean lines and just enough flare to make it unique. The perfect font for any occasion that needs a bit of high end magic. There is no lower case for Lady Edith as it is a decorative font. The Upper case version serves both the upper and lower case keys. Lady Edith has a glyph count of 397 and supports the following languages; Supported Languages: Afrikaans, Albanian, Asu, Basque, Bemba, Bena, Bosnian, Catalan, Chiga, Colognian, Cornish, Croatian, Czech, Danish, Embu, English, Esperanto, Estonian, Faroese, Filipino, Finnish, French, Friulian, Galician, German, Gusii, Hungarian, Icelandic, Indonesian, Irish, Italian, Kabuverdianu, Kalaallisut, Kalenjin, Kamba, Kikuyu, Kinyarwanda, Latvian, Lithuanian, Low German, Lower Sorbian, Luo, Luxembourgish, Luyia, Machame, Makhuwa-Meetto, Makonde, Malagasy, Malay, Maltese, Manx, Meru, Morisyen, North Ndebele, Norwegian Bokmål, Norwegian Nynorsk, Nyankole, Oromo, Polish, Portuguese, Romanian, Romansh, Rombo, Rundi, Rwa, Samburu, Sango, Sangu, Scottish Gaelic, Sena, Shambala, Shona, Slovak, Slovenian, Soga, Somali, Spanish, Swahili, Swedish, Swiss German, Taita, Teso, Turkmen, Upper Sorbian, Vunjo, Walser, Zulu
  18. Das Riese by Intellecta Design, $22.90
    Das Riese, a type specimen by the most productive Brazilian type foundry, Intellecta Design, is a mix of victorian and art deco influences. A beautiful display type for tiling with uppercases only. It's shadows and volumes refer to pre-modern age whereas its surface to last century 20's. This heavy sans serif strokes characters have a particular appearance, a parallel line texture that reminds Bifur, typeface created in 1929 by A. M. Cassandre. The sideways absence of volume at some leaning letters right side in addition to the patchy darkness of shadows support its handmade design. A type full of historical references designed to small titles printed in big sizes. It's impossible not to think about posters when you look at Das Riese strong face. - (source Slanted Magazine #8)
  19. Acid Green by The Flying Type, $26.00
    Acid Green has quite a psychedelic flair, but its origins are from long before the sixties psychedelia. Its roots date back to 1914, from an unnamed alphabet by J.M. Bergling, the amazing jewelry engraver and 'letterform inventor'—as he considered himself—whose books of art alphabets and lettering influenced countless artists, including, not surprisingly, those involved with the genesis of Art Nouveau and Art Deco movements. Perfect for multiple display uses, including retro designs and trippy letterings, Acid Green has an extensive character set, with multilingual support covering 208 languages. There are yet some handy stylistic alternatives for some extra grooviness. Acid Green is somewhat retro looking, for sure, but it can sound perfectly contemporary too. Tune in and enjoy a creative trip! [Pizza illustration on the first graphic by our neighbor @pedrocorrea84]
  20. KAPITAL by Superfried, $32.00
    KAPITAL is an elegant, geometric uppercase sans. It is available in standard and stencil style across four weights – light | regular | medium | demi – covering 346 glyphs. It is based on the capital character set from a previous release – Basik. Continuing the clean, geometric aesthetics, KAPITAL was refined further to create a more minimal style. This enabled the characters to discreetly perform their role – to simply convey the message of the writer without distraction. To achieve this, special attention was applied to the form consistency of the glyphs across the weights and negative space throughout. In many typefaces as the weight is increased the form and style can deviate significantly from the original design. With regards to negative space – although inevitable – wherever possible key letterforms were adjusted to alleviate this.
  21. Bandshell JNL by Jeff Levine, $29.00
    Anyone old enough to remember either the radio or television version of “The Adventures of Ozzie and Harriet” pictures Ozzie Nelson as the easygoing father figure who never seemed to have a real job – he was always hanging around the house. In truth, the handsome young Ozzie was a bandleader in the 1930s and 1940s and ended up marrying his ‘girl singer’, Harriet Hilliard. A piece of sheet music from 1933 for “You Have Taken My Heart” was one of the songs Nelson featured with his Columbia Broadcasting System Orchestra. The title was hand lettered in what can only be described as a slightly eccentric Art Deco Sans serif. Redrawn and cleaned up to reflect more uniform stroke weights, Bandshell JNL is now available in both regular and oblique versions.
  22. Hideout by Monotype, $50.99
    Jim Ford's Hideout typeface is definitely walking on the wrong side of the law. Inspired by the flared serif lettering of antique tobacco tins, its sturdy shapes are confident, eye-catching, and hark back to the Wild West. Large sizes bring Hideout's details to life, emphasising the delicate nicks in its Ks and Rs. For designers that need to soften some of its swagger, a set of decorative alternatives offer a little Art Deco elegance, adding some refinement to its chunky letterforms. With its 14 weights, Hideout is an adaptable design that works especially well when used for display – for example in book covers, packaging, posters, restaurant menus, or editorial. Don't miss the ghost weights, which hint at the kinds of weathered lettering found on faded and peeling Wanted posters.
  23. Gia by XO Type Co, $40.00
    Gia is 7 weights, true small caps and unicase options, designed after iconic letterforms of the 1960’s to 1980’s. In the early years of the American tech revolution, when Silicon Valley was more closely identified with Dallas, Texas, a curious type of letterform began to appear—strict in geometry, and curiously minimal in geometry and stroke, making it easier to be read by machine-readers, and people more used to reading machine-generated typography. Coders! As the years went on, this kind of sinewy, curved letterform began popping up in logotypes and music videos and upright video games: NASA, The Buggles, Atari, Pong, Sega, Namco, Stern, Devo, Apple. Gia pays homage to that letterform, and is named after Gia Carangi, the iconic face of early 1980’s pop fashion.
  24. Kingsbury Condensed SG by Spiece Graphics, $39.00
    This delicate condensed typeface evokes a distant 1930s style with its pointed and sloping capital letters. The splayed capital M gives the design a very a definite retro flavor. But deco quickly becomes modern day with the use of slab serifs. The thick body of Kingsbury Condensed is neatly anchored to long thin serifs giving the face an unusual and at the same time contemporary appearance. Great for book covers and large capital letter assignments where a modern revivalist look is appropriate. Kingsbury Condensed Book is also available in the OpenType Std format. Some new characters have been added to this OpenType version. Advanced features currently work in Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress 7. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.
  25. Shopping Guide by Jeff Levine, $29.00
    While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design. ‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy. A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen. The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.
  26. Beton by Linotype, $29.99
    The Bauer Typefoundry first released the Beton family of types in 1936. Created by the German type designer Heinrich Jost, the present digital version of the Beton family consists of six slab serif typefaces. First developed during the early 1800s, by the 1930s slab serif faces had become one of many stock styles of type developed by foundries all over the world. Because of their distance from pen-drawn forms and their industrial appearance, they were seen as “modern” typefaces. (Their serifs kept them from being too modern.) The first slab serif typefaces were outgrowths of didone style text faces (e.g., Walbaum). As newspapers and advertising grew in importance in the western world (especially in “Wild West” America), type founders and printers began to create bigger, bolder typefaces, which would set large headlines apart from text, and each other. Through display tactics, businesses and industry could begin to visually differentiate their products from one another. This craze eventually led to the development of monster sized wood type, among other things. By the 20th Century, the typographic establishment had begun to tame, categorize, and codify 19th Century type styles. It was in the wake of this environment that Jost developed Beton. The Beton family is a type “family” in a pre-1950s sense of the word. Although six styles of type are available, only four of them fit in logical progression with each other (Beton Light, Beton Demi Bold, Beton Bold, and Beton Extra Bold). The other two members of the family, Beton Bold Condensed and Beton Bold Compressed, are more like distant cousins. They function better as single headlines to text set in Beton Light or Beton Demi Bold, of as companions to totally separate typefaces.
  27. Aviano Gothic by insigne, $22.00
    The Aviano collection returns, refined into a new, mid-contrast sans-serif inspired by the design and style of early 1900ís American engravers. Engravers would meticulously carve lettering into copper plates for printing, and often these letters, for more impact, would be extended and only utilize capitals. While taking inspiration from the past, Aviano Gothic is distinctly one-of-a-kind, and is not a revival, but instead is based on the structure of pre-existing Aviano type families for interchangeability and interoperability. Aviano Gothic has been diligently honed to be sinuous and seductive, making it great for high-end work such as including jewelry, beauty, and other luxury products. The full Aviano Gothic family presents you with six distinct weights and is full of OpenType options. Available with the face are deco alternates for replicating inscriptions and signage of the í20s and í30s. Style sets are offered, together with four full sets of art deco-inspired alternates, swashes, and titling, in addition to an expansive range of other alternates to help ìunique-ifyî your layouts. Aviano Gothic also features forty discretionary ligatures for inventive typographic compositions. Begin planning your work with Aviano Gothic by looking at these options in the instructive .pdf brochure. OpenType-able applications, including Quark or the Adobe suite, allow for the comprehensive benefit of the ligatures and alternates. This typeface also features the glyphs to aid a broad number of languages. Several variants have been made to extend the usefulness of the typeface, and it makes for a fine substitute for Copperplate, ITC Blair or Engravers Gothic. Aviano Gothic also pairs perfectly with the other members of the Aviano collection, including the original Aviano, Aviano Serif, Aviano Sans, Aviano Didone, Aviano Flare, Aviano Future, Aviano Wedge, Aviano Contrast and Aviano Slab.
  28. Boldini by Luxfont, $18.00
    Introducing the unique family of COLORED fonts "Boldini" with minimalistic clean letters of a harmonious form in the style of modern POP culture. You no longer need to adjust the gradient for each letter, letters are immediately printed in gradient! Gradient fonts is perfect for headlines for fashion websites, magazines, and print design, and the basic solid font is suitable for branding boutique signs as well as for large amounts of text, because the font is very readable in a small size. Font family has two thicknesses - bold & regular, 6 gradient directions, gradient fonts also 2 type - with transparency and without transparency, as well as 2 basic monochrome fonts. Font consists of letters of the same height without division into uppercase and lowercase glyphs. *See also these fonts, which based on this family: Culoare & Anaglyph. Which means that if necessary you can combine these families and they will be absolutely stylistically identical and complement each other. Check the quality before purchasing and try the FREE DEMO version of the font to make sure your software supports color fonts. Features: Such color combinations in gradients are universal and very convenient for repainting. IMPORTANT: - OTF SVG fonts contain vector letters with gradients and transparency. - Multicolor OTF version of this font will show up only in apps that are compatible with color fonts, like Adobe Photoshop CC 2017.0.1 and above, Illustrator CC 2018. Learn more about color fonts & their support in third-party apps on www.colorfonts.wtf - Don't worry about what you see all fonts in black and not in multicolor in the tab “Individual Styles” - all fonts are working and have passed technical inspection, but not displayed in multicolor they, just because the website MyFonts is not yet able to show a preview of colored fonts. Then if you have software with support colored fonts - you can be sure that after installing fonts into the system you will be able to use them like every other classic font. Question/answer: How to install a font? The procedure for installing the font in the system has not changed. Install the font as you would install the classic OTF | TTF fonts. How can I change the font color to my color? · Adobe Illustrator: Convert text to outline and easily change color to your taste as if you were repainting a simple vector shape. · Adobe Photoshop: You can easily repaint text layer with Layer effects and color overlay. Try to experiment, it is so interesting and very easy! ld.luxfont@gmail.com
  29. Lux by URW Type Foundry, $35.99
    Many times, when a new creative process is starting, it is triggered by an everyday action or item. In this case, the looks of a lady’s watch inspired Michael Herold to create his new typeface LUX. The sight of the chronograph sparked associations of the 1950s in Mr. Herold: While this decade was predominantly dominated by brush and feather scripts, there was also a bloom of strict and modern architecture. This special mix of strength and retro style is exactly what Michael Herold is trying to capture in his LUX. The result is a typeface which is perfectly suitable for use on book covers, posters and claims – thanks to its striking impression. The name LUX, Latin for light, is inspired by the high bright-dark contrast within the individual characters. Oft sind es alltägliche Gegenstände, die das Bestreben eines neuen kreativen Prozesses auslösen. So entspringt auch die Inspiration zur Erschaffung der LUX von Michael Herold dem Anblick einer Damenuhr. Der Chronograph löste bei Herrn Herold Assoziationen zu den 1950er Jahren aus: Während diese Zeit hauptsächlich von Schreibschriften aus Federn und Pinseln beherrscht wurde, nahm auch die streng und modern anmutende Architektur starken Einfluss auf die Epoche. Diese Mischung aus Strenge und 50er Jahre Retro-Stil soll in der LUX zum Ausdruck kommen. Das Ergebnis ist eine Schrift, die sich mit ihrer plakativen Wirkung perfekt für Buchumschläge, Poster und Claims eignet. Namensgebend war der starke hell-dunkel Kontrast innerhalb der Schrift – festgehalten in dem lateinischen Wort für Licht.
  30. Splinter2 - Personal use only
  31. Le Monde Courrier Std by Typofonderie, $59.00
    A rounded slab in 4 styles In our age, since the arrival of microcomputing, the majority of professional letters have been composed in quality typefaces. Typewriters & the typestyles they used have become antiques. A letter set in Times or Helvetica & printed with a laser printer at 600 dpi or more are of such quality that one can no longer distinguish it with a document produced by offset printing. But letters composed in this way appear overly institutional when a bit of informality is needed. Le Monde Courrier, designed by Jean François Porchez, attempts to re-establish a style halfway between writing and printing. Informal neo-tech style This rounded slab serif returns the informal character of “typewritten” fonts to letters and suit well all bad conditions, from inkjet printed memos to webfonts use. With a unique typographic colour, it integrate itself with the rest of the Le Monde family with effective contrast. The verticals metrics and proportions of Le Monde Courrier are calibrated to match perfectly others Typofonderie families. Bukva:raz 2001 Type Directors Club .44 1998 European Design Awards 1998
  32. Bandung Pro by Majestype, $34.00
    Bandung Pro from Majestype was made to capture the natural movement of a brush script infused with the elegance of copperplate hand. With 6 months in the making, we want to make sure that the character set connects each other as natural and seamless as handwriting would be. We give you vast amounts of glyph options(700+) added with lots of swashes and flourishes to give you an authentic look of hand-made brush letters. Aceserif Pro is an all-caps serif font inspired by traditional serif and art deco design. Equipped with 220 Glyphs and has the current OpenType features. We made the uppercase letters slightly larger than the lowercase letters to give a good impression when used in designs that don’t require a lot of words, such as headlines or headers. You can try it like this, “HeadlineS” - Capital letters are at the beginning and end of a word. Bandung Pro & Aceserif Pro is suitable for a wine label, photography, invitation, ID card, tattoo, poster, logo, title, tees, branding, etc.
  33. Isabelle Pro by Canada Type, $39.95
    Isabelle is the closest thing to a metal type revival Jim Rimmer ever did. The original metal face was designed and cut in late 1930s Germany, but its propspects were cut short by the arrival of the war. This was one of Jim's favourite faces, most likely because of the refined art deco elements that reminded him of his youthful enthusiasm about everything press-related, and the face's intricately thought balance between calligraphy and typography. Not to mention one of the most beautiful italics ever made. Jim's early 2000s digitization included mathematical corrections to the original metal cut, as well as some functional improvements for digital use. In 2013, during the remastering of the entire Rimmer collection, Isabelle underwent a considerable rethinking/expansion and was rechristened Isabelle Pro. The new revisions include small caps, ligatures, seven types of figures, automatic fractions, extended Latin language support, stylistic alternates that include lowercase serif angle options in the roman and looped ascenders/descenders in the italic, and plenty of extra OpenType features like caps-to-small-caps substitution, case-sensitive positioning, ordinals, and extended class-based kerning. Now each of the Isabelle Pro fonts includes over 680 glyphs. 20% of this font's revenues will be donated to the Canada Type Scholarship Fund, supporting higher typography education in Canada.
  34. HelenaDEMOVERSION is a captivating font that effortlessly blends timeless elegance with modern flair, making it an appealing choice for a wide range of design projects. At first glance, its character...
  35. The "MATILDAS GRADE SCHOOL HAND_DEMO_script" font, designed by Fontsandfashion, encapsulates the charm and whimsy of youthful handwriting. This font meticulously reflects the idiosyncratic nature of ...
  36. ITC Photoplay by ITC, $29.99
    ITC Photoplay is another gem from Nick Curtis. Unearthed from the 1927 edition of Samuel Welo's Studio Handbook for Artists and Advertisers, the design's original suggested use was for title and caption cards for silent movies. A monoweight design that bridges the gap between turn-of-the-century decorative type and Art Deco, ITC Photoplay is both casual and stylish. And, yes, the cap S" is supposed to look that that. To expand this already handy typeface's versatility, a Black weight has been added to the original design. Curtis has also created an array of alternate characters, a couple of conjunctions, and a handful of "bishop's fingers" to help make your point. ITC Photoplay is eminently suitable for all those occasions when you need to say, "Unhand that fair damsel, you dastardly cad!", and really mean it."
  37. Private Eye JNL by Jeff Levine, $29.00
    From 1958 to 1964, one of ABC-TV’s popular shows was the detective series “77 Sunset Strip”. Based in Los Angeles, the fictional detective agency was located next door to Dino’s Lodge, (partly owned by Dean Martin and actually located at 8532 Sunset). It was originally known as the Alpine Lodge. The adjacent building where Stuart Bailey and Jeff Spencer’s private detective service was located in fact housed a popular modeling agency. The ‘77’ address did not exist outside of the realm of the series. However, a wonderful sign with Art Deco-influenced lettering graced the set (on the wall of the office foyer) saying “Bailey & Spencer Private Investigators Suites 101-102”. A screen capture of this sign served as the working model for Private Eye JNL, which is available in both regular and oblique versions.
  38. Panorama SG by Spiece Graphics, $39.00
    Here is a profoundly delicate and graceful design that has its roots in art deco fashion. This elegant typeface is based on an old 1930s lettering style popularized by Carl Holmes in his wonderful book on the subject. Somewhat condensed with a very tall lowercase, Panorama carries itself beautifully. It is similar to such classics as Stellar and Optima with stems flaring slightly at the ends. Panorama has a great number of alternate capital, small capital, and lowercase characters including two sets of alternate figures. Panorama, Panorama Alts, and Panorama SC are also available in the OpenType Std format. Some new characters have been added to these OpenType versions. Advanced features currently work in Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress 7. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.
  39. IronType SG by Spiece Graphics, $39.00
    IronType (formerly known as Ironman) is an extra bold geometric titling face in the Art Deco poster tradition. A warm sense of strength and playfulness runs throughout this design. Triangular-shaped crossbars are some of its distinguishing characteristics. The face also contains some very amusing alternates. The tails of the alternate cap K and R extend below the line and the alternate cap N has a hump instead of a diagonal stroke. A handy set of lowercase letters with lining and smaller figures are also included. IronType Extra Bold is now available in the OpenType Std format. Some new characters have been added to this OpenType version. These advanced features work in current versions of Adobe Creative Suite InDesign, Creative Suite Illustrator, and Quark XPress. Check for OpenType advanced feature support in other applications as it gradually becomes available with upgrades.
  40. Eleganto Sans by Ardyanatypes, $10.00
    A Fashionable Modern Sans Serif with special alternative letters and multilingual support for elegant, upscale, chic, and classy branding designs Look at that curve shape as a sexy hip and legs walk out! This character set makes your designs more brave, eccentric, and fascinating Comes out with 6 weight as your wish for any needs. y es tan perfecto! Superfit with your design moods as beauty care, boutique, fashion sale promotion, villas, restaurants, and much more where your design style goes by Of course, the ligatures will make it all double perfects, be ready! this is the time to have all that ELEGANTO style nos vemos, mi amor A guide to accessing all alternatives can be read at: http://adobe.ly/1m1fn4Y Features: A – Z Character Set a – z Characters set Numerals & Punctuations (OpenType Standard) Multilingual Thank you and have a nice day
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