Aquawax Pro PDF Specimen Aquawax Graphic Project on Behance Created as a custom brand typeface in 2008 by Francesco Canovaro, Aquawax is one of Zetafonts most successful typefaces - having been chosen, among the others, by Warner Bros for the design of the logo for the Aquaman movie. Its logo design roots are obvious in the design details, from the blade-like tail of the Q and the fin-like right leg of the K to the intentionally reversed uppercase W, as well as the rounded edges softening the stark modernist lettershapes. While this details make the typeface extremely suitable for logo and display design, especially in the bolder weights, the open, geometric forms of the letters and a generous x-height make it extremely readable at small sizes, making it perfect for body text and webfont use. In 2019 the family was completely redesigned by the Zetafonts team, expanding the original glyph set to include Cyrillic and Greek and adding three extra weights and italics to the original six weights, for a total of 27 weights (including 9 pictograms). The restored and revamped version, named Aquawax Pro, also includes full Open Type features for Positional Figures, Stylistic Alternates, Discretionary Ligatures and Small Caps, and adds to the typeface new alternate glyph shapes, accessible as Stylistic Alternates. Optimized for maximum screen readability, it covers over 200 languages that use the Latin, Cyrillic and Greek alphabet, with full range of accents and diacritics.

Radona is a blast from the 80’s that's rader than rad. Radona is the typeface version of Synthwave, an electronic music subgenre that takes influence from the 1980s but builds on it, resulting in a construct that lives in the minds of both those who have experienced it and those who haven't. Radona expresses a nostalgia for 1980s culture, attempting to replicate and appreciate the era's vibe, but extends it further with something new. This sans family has plenty of 80's flavor, but with some fresh twists to push it to the limit. Radona is a geometric sans-serif typeface. Radona has a few quirky characteristics, but it has a generally neutral tone and structure that makes it ideal for usage in print, especially when a contemporary look is desired. It looks amazing in both body text and headlines. The geometric grotesques that were popular in the 1980s served as inspiration. It's a typeface that's been crafted for usage in a range of design fields, from branding to packaging, and it can be used in anything from interfaces to apps. Radona is an excellent typeface for use on websites and other digital applications. Radona comes with a wide variety of styles and a large selection of stylistic alternatives, ligatures, small caps and other special features. Along with parachute pants, synthesized guitar riffs, and VHS scanlines, Radona brings back the 1980’s.

Sirba, a serif typeface family with a friendly personality, was conceived especially for the demands in complex text environments like dictionaries, academic texts, annual reports, novels and magazines. It has many design features that were particularly designed with Sirba’s purpose in mind. Because of its open counters, the large x-height and its short ascenders and descenders, this typeface conveys a pleasant reading experience and high legibility even in small sizes. Sirba is a low-contrast typeface, contemporary but with a classical touch, revealing its beauty in design details, such as the asymmetrical bottom serifs, curved bracketing and calligraphically reminiscent terminals. Furthermore, the capitals appear integrated into the text, thanks to the low cap height, and the constant width of all tabular numbers between the weights make this typeface very usable in annual reports and tables. Sirba is available in the four classic styles plus a special heavy (Black) version, which is particular in that its proportions are designed so the counters remain big enough when set in very small text sizes. This means that Sirba Black’s spacing and letter width are rather generous in comparison to other typefaces of that colour. This ensures excellent legibility. During the design of the typeface family, much attention was given to the italic and regular as counterparts of each other. The italic distinguishes itself just enough while reading without creating strange spots within the text when looking at the text as a whole.

Geometric Sans with Humanistic proportions Typeface (Roman a.k.a. ‘Capitalis Monumentalis’), Inspired on vintage minimalism, with a subtle Art Déco air, where the configuration of the basic and open shape (long ascenders/descenders and a moderate ‘x’ height) star a crisp and luminous look, manufactured under an analytical and handmade process as used to be in ancient times. Among its graphic virtues are a special focus on relaxed and fluid reading rhythm while looking clear and sophisticated, an upright version representing a formal voice paired with an Italic with a more expressive vocal tone, easily distinguished as a second quoted content in Editorial and Branding communicational contexts. Equipped with generous stylistic options controlled by OpenType features as: 17 glyphs variations stored as stylistic sets Standard and Discretionary Ligatures Lining and Old Style Numeral forms Tabular forms Superior and Inferior Scientific Numeric Notation Numerators and Denominators for fractional compositions Pre-Composed Fractions, ordinals Dotted Zero for alphanumeric contexts Circled numbers An Art Déco style Border Set Bullets set for multiple levels ordered list Arrow set Monetary Symbols Mathematical Operators Publishing and Social Media Markers Wide range of Diacritics allowing you to set contents in more than 200 Latin base languages. The access to all these options is also possible via character set panel. With no hesitation, PGF Now is a highly valuable publishing and Branding tool that deserves to flaunt in the more elegant contexts but also daily situations that need a clear and modern voice.

From the heart of the Blue Ridge Mountains, by way of Toronto, comes Martie's handwriting. Martie Byrd is a school teacher in Roanoke, Virginia, and a friend of Canada Type's Rebecca Alaccari. After years of admiring the cheer and clarity of Martie's handwriting, we asked her to write out full alphabets for some cool font treatment. The intent was to do three different versions of her writing in two different pens, then use the auto-magic of OpenType to determine letter sequences and rotate character sets on the fly when the fonts are in use. A successful endeavor it was. Take a look at the images in the MyFonts gallery to see the character rotation in action, along with a visual explanation of why Martie is not just another handwriting font. Unlike other available felt tip and ballpoint handwriting fonts, the regular and bold variations are style-based, not weight-based. They are the handwritten expressions of two different Sharpie pens: The fine point one (Martie Bold), and the ultrafine one (Martie Regular). The style-based variation considerably helps the realism needed in design pieces that take advantage of the contrast of two different handwriting fonts. Weight thickening in handwriting is an obvious mechanical effect that only happens with computers. Weight changing by replacing pens is what happens in the real world. Martie Pro and Martie Pro Bold each contain three different character sets in a single font. Language support includes Western, Central and Eastern European languages for all three sets. This translates into each Pro font containing over 750 characters. Add OpenType code and stir, and you have true handwriting fonts with versatility unavailable out there in anything else of the genre. A software program that supports OpenType features is needed to use the randomization coded in Martie Pro and Martie Pro Bold. Current versions of QuarkXpress and Adobe applications (Photoshop, Illlustrator, InDesign) do contain support for the randomization feature. But if you don't have one of these apps, you can still use the interchangeable Type 1 or True Type fonts and change the characters manually to achieve the appearance of true handwriting. The Martie fonts come in a variety of price packages, from the affordable single fonts to value-laden complete sets. All the proceeds from these fonts received by Canada Type will be donated 50/50 to two primary schools: One in Roanoke (where Martie teaches), and one in Toronto (where the 10-year old, real Canada Type boss goes). So next time a design project needs a handwriting font, do the write thing and use Martie to keep it real.

Type Ultimate is an exquisite serif font that combines elegance and sophistication. It comes in regular and italic versions, each containing a stunning collection of 383 ligature glyphs and alternate glyphs, as well as 26 swashes for both regular and italic versions. With its extensive character set, Type Ultimate supports a wide range of languages, making it a versatile choice for various projects. This font is perfect for creating a memorable logo, establishing a strong brand identity, and making headlines that stand out. Its timeless and refined design also makes it an excellent choice for elegant wedding invitations and other formal occasions. Overall, Type Ultimate is a font that exudes beauty and refinement, adding a touch of sophistication to any project it's used in. Language Support : Afrikaans, Albanian, Asu, Basque, Bemba, Bena, Breton, Chiga, Colognian, Cornish, Czech, Danish, Dutch, Embu, English, Estonian, Faroese, Filipino, Finnish, French, Friulian, Galician, Ganda, German, Gusi,i Hungarian, Indonesian, Irish, Italian, Jola-Fonyi, Kabuverdianu, Kalenjin, Kamba, Kikuyu, Kinyarwanda, Latvian, Lithuanian, Lower Sorbian, Luo, Luxembourgish, Luyia, Machame, Makhuwa-Meetto, Makonde, Malagasy, Maltese, Manx, Meru, Morisyen, North Ndebele, Norwegian, Bokmål, Norwegian, Nynorsk, Nyankole, Oromo, Polish, Portuguese, Quechua, Romanian, Romansh, Rombo, Rundi, Rwa, Samburu, Sango, Sangu, Scottish, Gaelic, Sena, Shambala, Shona, Slovak, Soga, Somali, Spanish, Swahili, Swedish, Swiss, German, Taita, Teso, Turkish, Upper, Sorbian, Uzbek (Latin), Volapük, Vunjo, Walser, Welsh, Western Frisian, Zulu Ligatures Uppercase - AB,AC,AD,AG,AK,AL,AM,AN,AP,AR,AS,AT,AV,AY,BE,BL,BO,BU,CE,CH,CK,CO,CT,DE,DI,DO,EA,ED, EE,EF,EI,EL,EM,EN,EP,ER,ES,ET,EV,EX,EY,FA,FE,FF,FI,FO,FR,FT,FU,GA,GE,GH,GO,GR,HA,HE,HI, HO,HT,KE,KI,KN,LA,LD,LE,LF,LI,LL,LO,MA,ME,MI,MM,MO,MP,MU,NA,NC,ND,NE,NG,NK,NO,NS,NT, NY,OA,OD,OK,OL,OM,ON,OO,OP,OR,OS,OT,OU,OW,PA,PE,PL,PO,PP,PR,RA,RD,RE,RI,RO,RR,RS,RT, RY,SA,SE,SH,SO,ST,SU,TA,TE,TH,TI,TL,TO,TR,TS,TT,TU,UG,UL,UN,UR,US,UT,VE,VI,WE,WH,WI,WO,YO, YS,MEN,WER,FRO,RON,ROM,THE,AND,ING,HER,HAT,HIS,THA,ERE,FOR,ENT,ION,TER,WAS,YOU,ITH, VER,ALL,THI,TIO,OUL,ULD,IGH,GHT,AVE,HAV,ICH,HIC,HIN,HEY,ATI,EVE,HING,WERE,FROM,THAT,THER, TION,OULD,IGHT,HAVE,THIS,THIN,THEY, ATIO,EVER,MENT Lowercase - ab,ad,ag,ai,ak,al,am,an,ap,as,at,av,ay,ba,be,bl,bo,bu,ca,ce,ch,ck,co,ct,de,di,do,ea,ec,ed,ee,ef,eg,ei,ej,el,en,ep,es,et,ev,ew,ey,fa,fe,fi,fo,fr,fu,ga,ge,gh,gi,gr,ha,he,hi,ho,ht,ic,id,ie,ik,il,im,in,io,ir,is,it,iv,ke,ki,kn,la,ld,le,lf,li,lo,ly,ma,me,mi,na,nc,nd,ne,ng,ni,nk,nl,no,nt,ny,oa,oc,od,of,oi,ok,ol,om,on,oo,op,ot,ou,ov, ow,pa,pe,pi,pl,po,pp,qu,ra,rd,re,ri,rm,rn,ro,rr,rs,rt,ru,ry,sa,se,sh,si,so,sp,ss,st,su,ta,te,th,ti,tl,to,ts,tt, tu,uc,ug,um,un,up,ur,us,ut,va,ve,wa,we,wo,xp,ye,yo,ys,men,wer,fro,rom,ron,the,and,ing,her,hat,tha, ere,for,ent,ion,ter,you,ver,thi,ght,ave,hey How to access alternate glyphs? To access alternate glyphs in Adobe InDesign or Illustrator, choose Window Type & Tables Glyphs In Photoshop, choose Window Glyphs. In the panel that opens, click the Show menu and choose Alternates for Selection. Double-click an alternate's thumbnail to swap them out. Mock ups and backgrounds used are not included. Thank you! Enjoy!

Introducing Draghord, a bold and dynamic typeface that embodies the essence of superheroic power and adventure. This font is a visual journey into the realm of fire, swords, skulls, and wings, capturing the spirit of mighty heroes and formidable villains alike. Characteristics: Flaming Elements: Each letter of Draghord is adorned with fiery accents, reminiscent of a blazing inferno. The flames dance around the characters, conveying a sense of untamed power and intensity. Sword-Inspired Strokes: The letterforms draw inspiration from the sleek and sharp edges of legendary swords. The angular and precise strokes give the font a cutting-edge aesthetic, symbolizing strength and precision. Skull Motifs: Intricately integrated skull motifs within the font add an element of danger and mystery. The skulls serve as a visual reminder of the challenges faced by our superheroic characters, embodying both mortality and defiance. Dynamic Winged Elements: The font incorporates dynamic winged elements that soar across certain letters, emphasizing the theme of flight and freedom. These wings symbolize the superhero's ability to rise above adversity and transcend limitations. Usage Scenarios: Comic Books: Draghord is perfect for comic book titles, captions, and speech bubbles, adding a dramatic and visually striking element to the narrative. Movie Posters: Use Draghord to create attention-grabbing titles and taglines for superhero movies. Its bold and adventurous design will set the tone for epic storytelling. Gaming Graphics: Ideal for in-game text, Draghord adds a heroic touch to video game interfaces, especially in fantasy or superhero-themed games. Event Promotion: For superhero-themed events, Draghord can be utilized in promotional materials, posters, and banners to convey a sense of excitement and power. In Conclusion: Draghord is not just a font; it's a visual experience that transports you into the heart of superheroic tales. With its fiery, sword-inspired design, skull motifs, and dynamic wings, Draghord is the perfect typographic companion for any project seeking to channel the thrilling energy of the superhero genre. Unleash the power of Draghord and let your words ignite the imagination!

Clean and geometric deco sans typefaces have been used in a range of scientific publications, corporate logotypes, and beauty products over the years. However, a typeface of this style has yet to have an expansive range of widths and weights to become a design workhorse, until now. The Sunblock family finds its origin of inspiration in the Coppertone sunscreen company logo, and from there expands to type megafamily. Sunblock celebrates the rounded geometric forms of deco and bauhaus lettering through a compressed lens, transcending its brand inspired origin to give birth to a font family that pulls on modern and historical styles. It inherited its soothing tone from the limited character logotype that inspired it, and goes on to include a lowercase, small caps, and a comprehensive range of widths and weights, creating a straightforward, uncompromising collection of typefaces that lend a solid foundation and a broad range of expression for designers. Here's what's included with the Sunblock Collection bundle: 643 glyphs per style - including Capitals, Lowercase, Numerals, Punctuation and an extensive character set that covers multilingual support of latin based languages. (see the 7th graphic for a preview of the characters included) 21 fonts in 5 width subfamilies: Ultra Condensed, Extra Condensed, Condensed, Semi Condensed, & Standard. 5 weights per subfamily (except Ultra Condensed): Thin, Light, Regular, Bold, & Black. Fonts are provided in both TTF & OTF formats. The TTF format is the standard go to for most users, although the OTF and TTF function exactly the same. Here's why the Sunblock Collection is for you: You're in need of a deco geometric font family with a big range of weights and widths You're love that Coppertone letter styling, and want to design anything within that genre You're looking for an alternative to Chalet Comprime with a more versatile range of styles You're looking to start up your own derivative Sunscreen product line You just like to collect quality fonts to add to your design arsenal

The world of aviation is filled with clean and iconic logotypes, yet some of the earlier logotypes were friendly and simple. The Tailwind family finds its origin of inspiration in an early Air Jamaica company logo, and from there is expanded into a small but comprehensive font family. Tailwind celebrates the typographic stylings of the 70’s, with the soft rounded terminals and open geometric feel, transcending its brand inspired origin to give birth to a family that feels both retro and modern. It inherited the friendly stylings of the mostly lowercase logo that inspired it, and goes on to include a full standard character set with expansive international support of latin based languages, small caps styles, and three weights jumping from light to regular to a heavyweight black. This family is ready to chart a course for your designs towards that of a modern, comfortable appeal. Here's what's included with the Tailwind Collection bundle: 382 glyphs per style - including Capitals, Lowercase, Numerals, Punctuation and an extensive character set that covers multilingual support of latin based languages. (see the 6th graphic for a preview of the characters included) 6 fonts in 3 weights: Light, Regular, Black . Small Caps versions available in all weights. Fonts are provided in TTF & OTF formats. The TTF format is the standard go to for most users, although the OTF and TTF function exactly the same. Here's why the Tailwind Collection is for you: You're in need of a soft rounded font with a variety of weights with small caps for your designs You're a retro airline junkie and have to have anything inspired by Air Jamaica You love VAG Rounded, but you really want something just a little different You really dig the Akademics & Bloomingdales logos, but would like a softer type in that genre You just like to collect quality fonts to add to your design arsenal

A FEW THOUGHTS Indie is a trendy script, result of the wide range of possibilities that can be achieved using a pointed brush. (1) “You Only Live Once” say The Strokes, (to me, symbols of indie music) so, what would represent that sensation of volatility better than a brush? As you may already know, this time inspiration came from hipsters and indies around us: We may sometimes criticise them, we may sometimes want to be like them, but the truth is that the universo gráfico they generated these past years is gigantic, full of colour and variations. (2) Brush lettering and Sign painting are fields I've been fond of since I started as a designer. Nowadays, these styles are getting a lot of attention and maybe it’s due to the undeniable mark of life that is materialised when using a brush. This tool is so expressive that shows the passions and fears of the artist, and materialises that idea of “living the present”, so popular in this era. When you see Indie, you think of skaters, rollers, surfers, hiphop dancers, street artists, summer, and why not? California beaches. So if you feel life is only one, it’s high time you got Indie into your fonts' collection! STYLES Indie comes in 4 styles plus another one which consists only in capitals. Indie; Indie Shade; Indie Shade Solo; Indie Inline are all open-type programmed and have exactly the same glyphs and metrics, so you can combine them without probem. (I.E. You may use Indie Inline, then write the same word using Indie Shade Solo, and finally put them together). In applications such as Adobe Illustrator, the font has nice results when fi ligatures is activated. However, if you want a more casual look, activate the contextual and the decorative ligatures. NOTES 1. After several years of practicing calligraphy I can say that to me, there’s nothing more satisfying than being able to create fonts out of your own handlettering. I owe a lot of this brush-style to Carl Rohrs. He was the very first calligrapher who taught it to me. His style is unique and what he can do with a brush is truly marvelous. I'm serious. 2. In spite of some particular cases, I can say I'm happy to live in a present in which Typography is living a kind of Renaissance along with Lettering. Like it happened with W. Morris a hundred years ago, handcrafts are being revalued/reborn, and some of this may be happening thanks to these indie designers that, trying to be unique, gave new/fresh air to different areas of graphic design.

The famous roman type cut in Venice by Nicolas Jenson, and used in 1470 for his printing of the tract, De Evangelica Praeparatione, Eusebius, has usually been declared the seminal and definitive representative of a class of types known as Venetian Old Style. The Jenson type is thought to have been the primary model for types that immediately followed. Subsequent 15th-century Venetian Old Style types, cut by other punchcutters in Venice and elsewhere in Italy, are also worthy of study, but have been largely neglected by 20th-century type designers. There were many versions of Venetian Old Style types produced in the final quarter of the quattrocento. The exact number is unknown, but numerous printed examples survive, though the actual types, matrices, and punches are long gone. All these types are not, however, conspicuously Jensonian in character. Each shows a liberal amount of individuality, inconsistency, and eccentricity. My fascination with these historical types began in the 1970s and eventually led to the production of my first text typeface, Iowan Old Style (Bitstream, 1991). Sometime in the early 1990s, I started doodling letters for another Venetian typeface. The letters were pieced together from sections of circles and squares. The n, a standard lowercase control character in a text typeface, came first. Its most unusual feature was its head serif, a bisected quadrant of a circle. My aim was to see if its sharp beak would work with blunt, rectangular, foot serifs. Next, I wanted to see if I could construct a set of capital letters by following a similar design system. Rectangular serifs, or what we today call "slab serifs," were common in early roman printing types, particularly text types cut in Italy before 1500. Slab serifs are evident on both lowercase and uppercase characters in roman types of the Incunabula period, but they are seen mainly at the feet of the lowercase letters. The head serifs on lowercase letters of early roman types were usually angled. They were not arched, like mine. Oddly, there seems to be no actual historical precedent for my approach. Another characteristic of my arched serif is that the side opposite the arch is flat, not concave. Arched, concave serifs were used extensively in early italic types, a genre which first appeared more than a quarter century after roman types. Their forms followed humanistic cursive writing, common in Italy since before movable type was used there. Initially, italic characters were all lowercase, set with upright capitals (a practice I much admire and would like to see revived). Sloped italic capitals were not introduced until the middle of the sixteenth century, and they have very little to do with the evolution of humanist scripts. In contrast to the cursive writing on which italic types were based, formal book hands used by humanist scholars to transcribe classical texts served as a source of inspiration for the lowercase letters of the first roman types cut in Italy. While book hands were not as informal as cursive scripts, they still had features which could be said to be more calligraphic than geometric in detail. Over time, though, the copied vestiges of calligraphy virtually disappeared from roman fonts, and type became more rational. This profound change in the way type developed was also due in part to popular interest in the classical inscriptions of Roman antiquity. Imperial Roman letters, or majuscules, became models for the capital letters in nearly all early roman printing types. So it was, that the first letters in my typeface arose from pondering how shapes of lowercase letters and capital letters relate to one another in terms of classical ideals and geometric proportions, two pinnacles in a range of artistic notions which emerged during the Italian Renaissance. Indeed, such ideas are interesting to explore, but in the field of type design they often lead to dead ends. It is generally acknowledged, for instance, that pure geometry, as a strict approach to type design, has limitations. No roman alphabet, based solely on the circle and square, has ever been ideal for continuous reading. This much, I knew from the start. In the course of developing my typeface for text, innumerable compromises were made. Even though the finished letterforms retain a measure of geometric structure, they were modified again and again to improve their performance en masse. Each modification caused further deviation from my original scheme, and gave every font a slightly different direction. In the lower case letters especially, I made countless variations, and diverged significantly from my original plan. For example, not all the arcs remained radial, and they were designed to vary from font to font. Such variety added to the individuality of each style. The counters of many letters are described by intersecting arcs or angled facets, and the bowls are not round. In the capitals, angular bracketing was used practically everywhere stems and serifs meet, accentuating the terseness of the characters. As a result of all my tinkering, the entire family took on a kind of rich, familiar, coarseness - akin to roman types of the late 1400s. In his book, Printing Types D. B. Updike wrote: "Almost all Italian roman fonts in the last half of the fifteenth century had an air of "security" and generous ease extremely agreeable to the eye. Indeed, there is nothing better than fine Italian roman type in the whole history of typography." It does seem a shame that only in the 20th century have revivals of these beautiful types found acceptance in the English language. For four centuries (circa 1500 - circa 1900) Venetian Old Style faces were definitely not in favor in any living language. Recently, though, reinterpretations of early Italian printing types have been returning with a vengeance. The name Vendetta, which as an Italian sound I like, struck me as being a word that could be taken to signifiy a comeback of types designed in the Venetian style. In closing, I should add that a large measure of Vendetta's overall character comes from a synthesis of ideas, old and new. Hallmarks of roman type design from the Incunabula period are blended with contemporary concerns for the optimal display of letterforms on computer screens. Vendetta is thus not a historical revival. It is instead an indirect but personal digital homage to the roman types of punchcutters whose work was influenced by the example Jenson set in 1470. John Downer.

We always wanted to design a gothic typeface. Our most similar typefaces are Rude and Firme, but Rude has some very delicate curves especially visible in the vertical strokes and Firme introduces a type family with reasonably big ascenders and descenders. On the other hand, Isento has a much more straightforward approach to the particular genre. Loosely inspired by Times Gothic, introduced in the American Type Founders Specimen Book and Catalogue from 1923, soon followed its very own path. Is our first typeface that clearly shows a distinct weight difference between the uppercase and the lowercase and the spacing is very open to provide a much more mechanical feeling. Isento and Isento Slab ranges from Thin to ExtraBold with perfectly matching italics. Immediately seemed very clear that a slab serif companion would follow the sans, therefore Isento Slab is the perfect companion to Isento, with very strong rectangular serifs, ideal to set short passages of text or to become the key actor in a big headline.

We always wanted to design a gothic typeface. Our most similar typefaces are Rude and Firme, but Rude has some very delicate curves especially visible in the vertical strokes and Firme introduces a type family with reasonably big ascenders and descenders. On the other hand, Isento has a much more straightforward approach to the particular genre. Loosely inspired by Times Gothic, introduced in the American Type Founders Specimen Book and Catalogue from 1923, soon followed its very own path. Is our first typeface that clearly shows a distinct weight difference between the uppercase and the lowercase and the spacing is very open to provide a much more mechanical feeling. Isento and Isento Slab ranges from Thin to ExtraBold with perfectly matching italics. Immediately seemed very clear that a slab serif companion would follow the sans, therefore Isento Slab is the perfect companion to Isento, with very strong rectangular serifs, ideal to set short passages of text or to become the key actor in a big headline.

Slab serif with a 70’s aesthetic A version of AW Conqueror Sans, AW Conqueror Slab draws inspiration from geometrical slab serifs of the 1930s, of which Rockwell is a perfect example. Lubalin Graph, a reworking of the genre, came out in the wake of the Avant Garde wave of the early 70s. In recent years, ‘slabs’ have made a comeback in the graphic design world. AW Conqueror Slab advances the cause quite happily. AW Conqueror superfamily AW Conqueror Didot is part of a larger family, who include 4 others subfamilies with great potential: They’re but based on same structure, with some connection between them (width for example), to offer a great & easy titling toolbox to any designers, from skillful to beginner. Each of the members try their best to be different from the others because of their features. They should work harmoniously in contrast. Club des directeurs artistiques Prix 2010 European Design Awards 2011

German designer Hans-Jürgen Ellenberger originally developed the concept behind Elementis in 1975. Wanting to create an alternative typewriter script that was more round and natural, Elementis' design was born. True to its typewriter roots, Linotype's Elementis exhibits more character than one expects from that genre. The letters display a delightfully quirky nature, which is sure to lighten up any document. Elementis may be used in a number of point sizes: although the letters function best in large display settings, short passages of text in sizes of 12 point or less may also be created. This family has received a number of awards in various contests: Elementis was awarded an Honorable Mention in the 2003 International Type Design Contest, sponsored by Linotype GmbH. Additionally, Ellenberger received a Certificate of Typographic Excellence from the Type Directors Club in 2005; during their annual TDC2 type design competition, Elementis was selected as a "judge's choice."

Josef Týfa first published the Academia typeface in 1967-68. It was the winning design from competition aimed at new typeface for scientific texts, announced by Grafotechna. It was cut and cast in metal in 1968 in 8 and 10 point sizes of plain, italic and semi-bold designs. In 2003 Josef Týfa with František Štorm began to work on its digital version. During 2004 Týfa approved certain differences from the original drawings in order to bring more original and timeless feeling to this successful typeface. Vertical stem outlines are no more straight, but softly slendered in the middle, italics were quietened, uppercase proportions brought closer to antique principle. Light and Black designs served (as usual) as starting points for interpolation of remainig weights. The new name Academica distinguishes the present digital transcription from the original idea. It comprises Týfa’s rational concept for scientific application with versatility to other genres of literature.

This type crept up the sense that it was made in Eastern Europe by poorly trained urbanites from a crippled nation, or that it is the remains of a contemporary gothic (like Eckmann) stencil. The choice of what this type signifies is up to the public. Lately I like the idea of 'putting on' (in McLuhan's sense) a genre of idea that is somewhat different from my tradition's beliefs, and fitting a core category of that toward a teleological/eschatological advantage. Therefore postmodernist/apocalyptic carelessness (which I may 'put on' by using this type) is how I abstain from the cravings of immortality, or more so that wanting it is pointless. It’s stands as memento morí; that I will have to die someday. I have to become less, He must become more. Of course, Interzone may signify a classic Joy Division track from Unknown Pleasures as well as the Cold Warish ongoings of conflicted eastern European life. I considered naming this Lunik 9.

As one of the most distinguished lettering artists of the 20th century, Meyer “Dave” Davison’s greatest contribution to the American visual landscape is arguably Davison Spencerian. The alphabet made its first appearance in Photo-Lettering’s 1946 catalog and remains a benchmark of the ornamental script genre. Thanks to the skillful hands of Mitja Miklavčič and the tireless eyes of House Industries designers Ben Barber and Ken Kiel, we have preserved the poise and precision of Davison’s masterwork in this faithfully-rendered digital incarnation. From automotive exhaust accessories and pirate-themed wedding invites to New Orleans sissy bounce hip-hop CD covers and upmarket bivalve ambrosia packaging, Davison Spencerian offers sober sophistication and unparalleled flexibility. DAVISON SPENCERIAN CREDITS: Typeface Design: Meyer “Dave” Davison Typeface Digitization: Mitja Miklavčič Typeface Direction: Ben Kiel and Ken Barber Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

Lightbox 21 is a radical update of my previous version of a geometric sans serif. The design of the original Lightbox was fundamentally based on the idea of incorporating the proportions of the ‘Golden Ratio’ into each letterform; Lightbox 21 greatly improves on this concept by entirely abandoning it. The result is a much more readable, ‘natural’ typeface that retains elements of the original without being bound to it. Overall, Lightbox 21 has been designed to convey that classic feel of a geometric sans that makes the genre so tremendously enduring and versatile, as well as providing an effortless sense of class to whatever they are applied. Primarily intended for editorial work (i.e. short to medium length texts) or display settings, Lightbox 21 has a reasonably extensive character set, including support for Vietnamese, many currency symbols, arrows, and small caps. It also has OpenType support for nut fractions (via a stylistic set) and a barred alternate uppercase i and an alternate curled j.

Linotype Textra is a clever twist on the sans serif genre, designed by Jochen Schuss and Jörg Herz in 2002. Schuss says this about Linotype Textra: "Two in one! The same Linotype Textra, which is so neutral and practical for long text passages turns into an eye-catching headline type when used in larger point sizes. The trick? It's all in the details. The type's clear, robust forms give it a high degree of legibility when used in smaller point sizes for texts. When used in larger sizes, the angular, slightly irregular forms that give the type its strong character become apparent. Hence the name Linotype Textra: pure text with a little something extra!" With 15 weights, the Linotype Textra family provides graphic designers with a good basis for almost any type of work. The five regular weights have matching true italics and old style figures, and the five small cap weights include tabular figures.