Rooted Rooted in 1960s Brit modernism and infused with a fresh, contemporary spirit, FS Elliot is a future-proof, workhorse sans serif, well-suited to any assignment. Open and harmonious, its clear, fluid shapes lend words a distinctive and optimistic bounce. Britishness FS Elliot came out of a desire to create something squarely in the British modernist tradition, drawing on influences such as Design Research Unit’s portfolio of type for famous British brands and products, and Margaret Calvert and Jock Kinneir’s work on the British road sign system. Nick Job took the openness and simplicity of that style and injected warmth and wide appeal, coming up with a highly practical, multi-purpose family of faces. Enduring appeal “The great thing about having an eye on the future,” says designer Nick Job, “is that most of it is unknown. It’s what encourages us to take risks. And it leaves an uncertainty which, I believe, gives the best work its enduring appeal.” FS Elliot is available in a Pro version with full language support and a full range of Roman, Cyrillic and Greek weights.