Designed for ParaType in 2003 by Tagir Safayev. The typeface was inspired by some of the Cyrillic letterforms of Sergey Chekhonin (1878-1936). Chekhonin belonged to the World of Art group, which is so closely associated with the flowering of Russian book and theater design at the beginning of the 20th century. For use in advertising and display typography. Serp & Molot has been adjugded Award of Excellence in Type Design of 'bukva:raz!' ATypI International Type Design Competition, 2001.

The original sketch of Joker was drawn by Viktor Kharyk in 1978 as experiment on creation type by a method of subtraction. In 2000 the font was digitized, modified and Hebrew, Greek, Georgian, Armenian and Arabi? alphabets and outline style were added. As a display face, Joker allows the creation of decorative compositions, easily combining a vertical and horizontal arrangement of words. Its characters are easy for filling with images. In line the face creates ornamental effect very appropriate for logotype design. The font is good to set small expressive advertising texts also. Joker type family received the third prize at TypeArt 2001 Cyrillic type design competition in Moscow.