Preta, portuguese for a very pure kind of black, has its name very related to its concept: I wanted to make the fattest/darkest script ever. People who follow my work may notice its forms are very related to works of my past (1) but this time the challenge was to be very cautious with the white spaces between letters. Not only I followed some rules and ductus of the copperplate style of calligraphy but also I took a lot of inspiration in posters of the early Art Nouveau (specially in Alfred Roller of the Vienna Secession) where letters forms looked like black squares if not looked from a close distance. With Preta, I wanted to achieve that same idea of “darkness” and thanks to the always welcomed question -what if?- the font grew a lot. The result is a very fat font, that looks delicious. Due to possible customer needs, I designed Preta Small, so it can be used in smaller sizes. Preta Ao Sol (which literally means under the sun!) is a style with those lovely tiny details to give the sensation of bright. Preta Ao Sol Solo was made to be used as a layered font with Preta. Finally, Preta Capitals serves as a company for Preta. Hope you enjoy the font as much as I did when designing it: The fact that it’s full of alternates, swashes, ligatures and swirls makes it really pleasurable at the moment of using it. Give it a try and dance with Preta! TIPS For better results, use Preta with the ‘standard ligatures’ feature activated. NOTES (1) Beatle in 2014. Seventies in 2015.

In 1978 I went to work at Mergenthaler as a letter drawer. Being an inquisitive sort I decided that I should take a stab at this type design 'stuff'. I drew 25 or 30 glyphs before the work found its way to a high shelf in a dark corner of my apartment. Just 23 years later I found the drawings on a different shelf, in a different home, in a different city and decided to finish what I had started. I'm still trying to deal with my predisposition toward procrastination but I've finished the font. The name of the font is the last name of somebody I played softball with before I moved to Beantown. Ronnie Geis was one of the courageous firefighters we lost on September 11th when the WTC collapsed.

In most cities during the 1950s and 1960s the corner pharmacy or soda shop was a mainstay of teenage life. It was a place to hang out with friends, hear the latest hits on the jukebox and indulge in everything sugary from malted milkshakes to banana splits. During this time, a popular form of window advertising was supplied by the Coca-Cola Company to promote its product being served by these locations. Specialty window decals designed to emulate drawn (raised) Venetian blinds "bookmarked" by the soda's logo were adhered to the shop's windows, with a space provided to add in customized lettering. The store's name or its specialties were applied to each window pane, and this formed a consistent border at the top of all of the shop's windows. Although few visual images exist of this specific bit of advertising nostalgia, an old record album by a late-1950s singer named Chip Fisher called "Chipper at the Sugar Bowl" provided a somewhat usable sample for what is now Soda Fountain JNL.

Introducing our latest display typeface called Mentality A unique Fonts with vintage taste can make your logotype become more interesting. A bold script that will stands out from the crowd! Perfect to be used as logotype, badge and label!. inspired by the decorative arts and architecture movement Mentality fonts is perfect for your project and allows you to create designs, headlines, posters, logos, badges, t-shirts and many more that are beautiful. It is also best used for posts, logos, posters, certificates, labels and more. What’s Included : Standard glyphs Web Font Multilingual Accent Works on PC & Mac , Simple installations Accessible in the Adobe Illustrator, Adobe Photoshop, Adobe InDesign, even work on Microsoft Word. PUA Encoded Characters – Fully accessible without additional design software. Fonts include multilingual support

Introducing Rift - All Caps Display Font latest display typeface called Rift a unique Fonts with vintage taste can make your logotype become more interesting. Best Vintage font with multilingual support. inspired by the decorative arts and architecture movement. Rift fonts is perfect for your project and allows you to create designs, headlines, posters, logos, badges, and many more that are beautiful. It is also best used for posts, posters, and more. Beautiful inspired by the famous minimalist logo, perfect for the purposes of designing templates, brochures, videos, advertising branding, and more. Perfect for adding a unique twist to word-mark , monograms or pull quotes.punctuation making it super fantastic,strong modern appearance, magazine's headers, signs or gift/post cards,cafe's and weddings.