Madison Antiqua was original released as a metal typeface for hand-setting in 1965. The letters were produced by D. Stempel AG in Frankfurt, Germany. Their design was based heavily on an earlier German typeface named Amts-Antiqua, which had also been produced by Stempel. Amts-Antiqua is credited to Henrich Hoffmeister, and he developed it between 1909 and 1919. Madison Antiqua is an excellent selection for body text in magazines and newspapers. The typeface features a characteristic x-height, and attention-grabbing serifs. For a time, Madison Antiqua was associated with advertising design, because of its namesake: Madison Avenue in New York. Madison Avenue is a global center of advertising excellence.

British designer Bob Newman's Horatio family is a delightful look back into the modernists experiments of the 1920s. This geometric sans serif design was created in 1971, and was originally released by Letraset. We are please to offer the family in digital form, in light, medium, and bold weights. Many designers during the 1920s were interested in reforming the alphabet, and wanted to reconcile letterforms with the machine and manufacturing technology of the age. Herbert Bayer at the Bauhaus was one of many designers who developed a universal alphabet," creating letters using only the simplest of geometric forms. Similar experiments in 1920s-style revivals were also created during the 1970s, most notably Herb Lubalin's ITC Avant Garde Gothic."