F.W. Woolworth was once one of the giants of the variety store chains, along with the likes of Kress, S.S. Kresge, McCrory’s, Neisner Brothers, Ben Franklin and others. In 1960, the company brought out a new corporate logo with a type design harking back to the Art Deco style of the 1930s and 1940s. A photo of one of their old store fronts (despite having only eight letters to work with) inspired the digital interpretation of the signage as Bargain Shopping JNL, which is available in both regular and oblique versions.

Although the Art Deco movement is generally attributed to the 1930s and 1940s, a number of design influences were showing up during the late 1920s in what is referred to as the Art Nouveau period. The Dutch illustrator Anton Kurvers’ hand lettering on the front cover of the (1927) magazine “Het Vlaamsche Volstooneel” clearly shows the clean lines and Avant Garde geometrics that foreshadow Art Deco. This attractive pre-Deco lettering has been recreated digitally as Dutch Deco JNL, and is available in both regular and oblique versions.

My affection for Slab Serifs began in the early 1960s in Kansas City with Rob Roy Kelly and his fabulous collection of wood type. In the 1970s tried to re-create a Nebiolo Egiziano for Roger Black. Again for Roger, in the 1980s I designed a Slab Serif logo for Newsweek Magazine. Finally, in 2003, designed the Sutro Family. There were things I didn't like about it, so when I did Version 2 for Open Type, I changed it around a little, making it a much nicer Sutro.

The French publication “La Lettre Dans le Decor et La Publicite Modernes” (“The Letter in the Modern Décor and Advertising”) was a 24-page booklet showcasing the then-current trends of the time (circa late 1930s-early 1940s). On one page was found a squared, extra bold sans serif alphabet set with strong Art Nouveau influences, yet it was ahead of its time by taking on the look and feel of 1980s techno typography. They say “everything old is new again”, and Nouveau Techno JNL is now available digitally in both regular and oblique versions.

A new take on the perennial Art Deco favorite, Broadway, interpreted by 1930s lettering artist Harold Holland Day, and named after a 1960s R&B song.

The Journal Sans typeface was developed in the Type Design Department of SPA of Printing Machinery in Moscow in 1940–1956 by the group of designers under Anatoly Schukin. It was based on Erbar Grotesk by Jacob Erbar and Metro Sans by William A. Dwiggins, the geometric sans-serifs of the 1920s with the pronounced industrial spirit. Journal Sans, Rublenaya (Sans-Serif), and Textbook typefaces were the main Soviet sans-serifs. So no wonder that it was digitized quite early, in the first half of 1990s. Until recently, Journal Sans consisted of three faces and retained all the problems of early digitization, such as inaccurate curves or side-bearings copied straight from metal-type version. The years of 2013 and 2014 made «irregular» geometric sans-serifs trendy, and that fact affected Journal Sans. In the old version curves were corrected and the character set was expanded by Olexa Volochay. In the new release, besides minor improvements, a substantial work has been carried out to make the old typeface work better in digital typography and contemporary design practice. Maria Selezeneva significantly worked over the design of some glyphs, expanded the character set, added some alternatives, completely changed the side-bearings and kerning. Also, the Journal Sans New has several new faces, such as true italic (the older font had slanted version for the italic), an Inline face based on the Bold, and the Display face with proportions close to the original Erbar Grotesk. The new version of Journal Sans, while keeping all peculiarities and the industrial spirit of 1920s-1950s, is indeed fully adapted to the modern digital reality. It can be useful either for bringing historical spirit into design or for modern and trendy typography, both in print and on screen. Designed by Maria Selezeneva with the participation of Alexandra Korolkova. Released by ParaType in 2014.

A 1930s casual Art Deco type style with as much influence in 1970s graphic design as in its day was found within the pages of the 1930s French publication L'Art du Tracé Rationnel de la Lettre. Discotheque JNL is available in both regular and oblique versions.

A 1963 movie poster for an Italian documentary called “Sexy Nudo” had its title lettering in a free form spur serif design reminiscent of cut paper. This inspired Winkle Picker JNL, which is available in both regular and oblique versions. Despite the subject matter of the film documentary, the lettering on the poster is fun and playful, which meant the digital font deserved a fun name as well. It was named for a shoes and boots with sharp and long pointed toes which first gained popularity in the 1950s.

The idea for Gummed Letters JNL came from an online auction of some foil-embossed gummed letters from the 1940s and 1950s. One particular set was of a sans serif face that hadn't been produced in decades, and Jeff Levine felt it was worthy of a digital treatment.

The productivity of the Berlingska Stilgjuteriet was made possible by the development of modern typeface art in Sweden in the 1950s. The typeface Berling was designed by Karl-Erik Forsberg for the Berlingska Stilgjuteriet in Lund. It belongs to the modern text typefaces and like most of these markedly shows the influece of the Neorenaissance. Berling Antiqua appeared in 1951 with a matching italic and by 1959, it was expanded to include five weights. Linotype offers Berling in four of them, roman and bold with their respective italics. In 2004 the Swedish publisher Verbum commissioned a complete redesign of Berling for the 21st century. Linotype assisted the designers of this new typeface, which came to be called Berling Nova.

Statistics Prove. Near and Far. That Folks Who Drive Like Crazy. Are! Burma-Shave. In the days before the Interstate Highway system, you were likely to encounter a series of signs like this, somewhere in the backwoods between the large and small towns connected by the U.S. Highway system. The fonts in this series are based on the typefaces used on U.S. Highway signs from the 1930s to the 1950s. Included in each font are a sign shield in the backslash position, and a Burma-Shave logo in the section mark position. The Truetype and Opentype versions contain the complete Latin language character set (Unicode 1252) plus Central European (Unicode 1250) languages as well.

Reverberation JNL and its slanted counterpart are a throwback to the 1970s and 1980s when fonts featuring horizontal white lines of varying widths implied movement or activity.

De Arloy Typeface was inspired by art nouveau style from 1890-1910 which combining classic typography with awesome features bring classic touch on this decade :), it works well with normal size text but it works even better for large displays or short words. this is suit for : wine packaging, labeling, logo, classic shop, coffee shop, movie title, etc De Arloy Features Uppercase Lowercase Numerals & Punctuations Open Type featuring Ligatures

Monoline Deco JNL is a thin, elegant typeface that is reminiscent of the Art Deco Streamline influence of the 1930s and 1940s, complete with angular and truncated characters.

The cover title for a 1950s British glamour magazine called “Beauty Parade” was the inspiration and model for Stencil Edition JNL, which is available in both regular and oblique versions.

Number Five is pure Americana, suitable for titling, display, logo, signage, and editorial work. Its bold and casual down-to-earth lettering evokes the spirit of the 1940s and 1950s in America. Number Five has 433 alternates, including a set of unconnected letters (the default set is all a connected script), and 10 ornaments. See what’s included! Rough • Smooth *NOTE* Basic versions DO NOT include swashes, alternates or ornaments These fonts have been specially coded for access of all the swashes, alternates and ornaments without the need for professional design software! Info and instructions here: http://lauraworthingtontype.com/faqs/

Advertiser JNL is a simple A-Z only font used to make retro-styled titles and names. Based on a popular style of retail signage from the 1950s and 1960s, alternating keystrokes will create a contrast of positive and negative letters. The capital letters have the alphabet in white on black boxes, the lower case have the black letters alone—with the white space conforming to the width of the black boxes. In a pinch, the boxed characters can also be used as initial caps. For a more complete character set with the same style of lettering, use DuBois Block JNL.

Record Jacket JNL gives an outline treatment to the popular typeface used on record album covers in the 1960s and 1970s, and is based on Jeff Levine's Album Cover JNL.

Totebag JNL continues the stencil font series from Jeff Levine originally inspired by classic lettering stencils of the 1940s and 1950s. This particular design is common amongst "painting stencils", the individual letters used for marking and identification. Some characters are solid shapes while others have the more traditional "breaks" in the letters.

A sales catalog sheet from the American Decalcomania Company circa the late 1940s-early 1950s provided some hand lettering that served as the inspiration for Sign Painter JNL. Emulating the look of characters made with a round pen nib, this Deco-style typeface conveys nostalgia and charm seldom found in advertising of today.

Mixed Drinks JNL derives its look from a set of gold foil self-adhesive letters made by a company called Cameo for the Schenley distilling company circa the late 1950s or early 1960s. The letters were used to personalize bottles of whiskey for your own bar or to give as a unique gift.

These charming little cartoon figures, known in the trade as "midgets", added a little extra oomph to everything from business cards to matchbook covers from the 1920s to the 1950s. Each font contains 52 different cuts, ready and waiting to spice up your layouts, and each carefully hand drawn from authentic historical sources.

With the name Helvetica (Latin for Swiss), this font has the objective and functional style which was associated with Swiss typography in the 1950s and 1960s. It is perfect for international correspondence: no ornament, no emotion, just clear presentation of information. Helvetica is still one of the best selling sans-serif fonts.

Ritz Slab Serif JNL is a bold display face which shares a lot of similar design traits to Stymie and other similar metal type of the 1930s and 1940s, but in actuality was modeled from only four letters. On the sheet music for the 1937 song "Sweet Varsity Sue" [from the 20th Century Fox Film "Life Begins in College"], there is a picture of the Ritz Brothers - a popular comedy team from 1925 through the late 1960s. The hand lettered name "Ritz" became the basis for Ritz Slab Serif JNL, which is available in both regular and oblique versions.

Old Tijuana JNL was modeled from the hand lettered title on the cover of the 1939 sheet music for "Class Will Tell" and is available in both regular and oblique versions. Casual, playful and reminiscent of the "serape" style of pseudo-Mexican lettering found on ad designs of the 1930s and 1940s, the type face isn't just for South of the Border themes. Use it for any festive occasion and the design will blend in well.

A handsome German art deco design that fits in well with other types of the 1920s and 1930s. Originally without a lowercase, so we drew one for it, extending its usefulness.

Designed at ParaType in 1990 by Tagir Safayev. Based on Courier typewriter face of International Business Machines, 1956, by Howard Kettler. The decorative styles were added in 1997 by Alexander Tarbeev.

Checkout is a fat, slightly cursive, poster font. It was modeled after 'clearance sale' signs and a 1950 Mexican movie poster for Los Olvidados (directed by Luis Buñuel). Checkout can be used for headlines, posters and, of course, for your clearance sale! Comes with a hard-to-beat amount of diacritics.

Lettering on a package of Gibson guitar strings from the 1950s provided the inspiration for this font-on-the-go. If you want to set headlines on a bias, you can rotate the text 20° for best effect. Both versions of the font contain the complete Unicode Latin 1252 and Central European 1250 character sets.

Frantic Pace JNL is based on hand lettering found on the lid of a late 1950s or early 1960s edition of the Print Craft alphabet printing set once manufactured by the Superior Marking Equipment Company of Chicago. The free-form spurred serif lettering is fun and casual; giving the impression of movement or action.

Roundpoint Pen JNL is based on instructional lettering found in an old Speedball® Pen textbook. The effect of a round nib pen letter evokes the charm of the 1920s or 1930s.

From a vintage textbook on "modern" lettering circa the 1930s or 1940s comes a simple chamfered sans with oddly irregular shapes. Amateur Lettering JNL is available in both regular and oblique versions.

Spooktacular font family is the fusion of beatnik movement on 1950's, vintage horror movie, and vintage comics. The typeface offer the magics of open type features such contextual alternate and stylistic alternate which make the typeface looks more playful. Spooktacular comes with extra doddle dingbats to make your design looks perfect. Spooktacular Font Family best uses for headings, Logo type, quotes, apparel design, invitations, flyer, poster, greeting cards, product packaging, book cover, printed quotes, cover album, movie, etc

Fast Food is a font based on the former (and now revived) logo of a hamburger chain. It has that look of the 1970s & 1980s, yet also has a futuristic, alienesque, sci-fi look about it. It can be used for projects aimed at consumers waxing nostalgic for their good old days, or for movie posters or books about the great final frontier, and much more. There’s an alternate uppercase E & F, both of which are really stylin'! You may even develop such an appetite that you'll want to supersize your order! Digitized by John Bomparte.

Slab Compact JNL was based on the printed title found on the box cover of a 1950s-era word games set called “Lex-O-Grams” and is available in both regular and oblique versions.

A vintage photo (circa 1950s) taken outside one of the movie houses owned at the time by Miami-based Wometco Theaters showed a small hand lettered sign with the word “Wometco” painted in a stylized Art Deco alphabet. This inspired Theater Lobby JNL, which is available in both regular and oblique versions.

Plain and simple, here's a faithful reproduction of the Advocate font for IBM Selectric typewriters from the 1960s. Both versions support the Latin 1252, Central European 1250, Turkish 1254 and Baltic 1257 codepages.

Gramercy Eight JNL is an outline and drop shadow treatment of Crestview Six JNL, inspired by some 1930s-1940s era Art Deco hand lettering spotted on a sales flier for some decorator decals.